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News Desk: Apple’s New Headquarters : The New Yorker
"When companies plan wildly ambitious, over-the-top headquarters, it is sometimes a sign of imperial hubris. A.T. & T. was broken up not too long after it moved into Johnson and Burgee’s famously grandiose “Chippendale skyscraper” on Madison Avenue. General Foods did not last too long after taking occupancy of the glass-and-metal palace Kevin Roche designed for it in Westchester County, and Union Carbide fell apart after it moved into another Roche building in Danbury, Connecticut. The New York Times Company’s stock price plummeted after it moved into its Renzo Piano building on Eighth Avenue, and they now lease the home they built for themselves."
architecture  apple  hubris  donuts 
september 2011 by caseygollan

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