Welcome to the Post-Productivity World -

@johnbeynon Hi John, I'm having some trouble getting my blog (on jekyll) up on heroku. I have trouble with step 5:

About heroku.

Unfortunately, when you do try a new marketing channel, that’s when you don’t understand the benchmarks of what’s possible and what’s common. If you’re multiplying by 0 or otherwise a very low number because you made an error with your marketing copy or your offer or your technical side of things wasn’t correct, then the marketing channel looks like it sucks and you move on. But it might have been worthwhile and useful.

Partnerships. The more they know you, the greater the availability bias when they think about acquisitions. And if you're already doing a partnership with them, it honestly makes a lot of sense. Assuming the partnership is fruitful, you're actively showing them how you can benefit their company. Also note that partnerships, if initiated by a buyer, can be a potential acquisition in disguise. That happened to us. We had the newsletter, then they reached out for a partnership and it turned quickly into acquisition talks.

Worth creating for carlosmiceli.com

Podcasting is a great example of an insider medium. As a new podcaster, you can't produce middle of the road content with broad appeal and expect to get any audience. What you can do is produce content that appeals to insiders, who have the enthusiasm and persistence to seek you out. But what you can do once you have an audience is to tap the fan dynamic to expand that audience. Guest appearances on other podcasts can allow you to convert some number of fans into insiders. Adam Carolla's Ace Broadcasting Network relies on the popularity of its titular star to bring in fans who are then exposed to more insider offerings like This Week In Larry Miller.

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