cantsleepclownswilleatme + long   84

David Swensen and the Yale Model - Portfolio.com
Swensen says Caltech-style market timing is risky: “When you go away from a sensible long-term strategy, you have to be right twice—when you exit and when you get back in.”
investoic  long  branding 
march 2009 by cantsleepclownswilleatme
Abstinence - Chastity Clubs - Virginity - Colleges and Universities - Harvard University - New York Times
Of note: brandocracy tagged, still need to read, but maybe a byline of sexuality in college and the personal brand?
long  branding 
october 2008 by cantsleepclownswilleatme
Mall of misfortune - The National Newspaper
The South China Mall is the largest shopping centre on the planet. The only thing missing is customers.
china  long  branding 
june 2008 by cantsleepclownswilleatme
The Architecture Issue - The New, New City - Life in an Instant City - Shenzhen, China - Dubai, United Arab Emirates - NYTimes.com
Shenzhen and Dubai may have outstripped Paris and New York as civic models. But can an instant city ever feel like the real thing?
long  china  branding 
june 2008 by cantsleepclownswilleatme
Can a Dead Brand Live Again? - Rebranding - River West Brands - Rob Walker - New York Times
After a brand is discontinued, what’s left is a name and the memories in consumers’ minds. To make money, maybe those memories — real or imagined — are all you need.
long  branding 
june 2008 by cantsleepclownswilleatme
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