Mr Zeldman highlights the ways in which the Stanza ebook app (on iPad and iPhone) currently pwns iBooks digital ass when it comes to readability.

Jeffrey Zeldman: "This may sound Jedi-mind-trick-ish, but never create a blog or a Twitter feed with the explicit idea of promoting yourself. Create for the joy of creating. Share for the joy of the sharing, and because the information you’re sharing genuinely excites you. Do that, and the rest will follow."