brianburns + strategy   9

Content Strategy and UX: A Modern Love Story
UX Magazine’s Kristina Halvorson dissects the role of Content Strategy in UX Design today.
MA  Content  Strategy  UX 
february 2011 by brianburns
Brain Traffic
"Content strategy plans for the creation, delivery, and governance of content. Better content. Content people care about. Content that supports your business objectives and meets your users' goals. It's a long-term fix for content problems of all sizes."
content  design  strategy  ux  ia 
may 2010 by brianburns
The real reason Apple is so innovative
Simon Sinek explains in 18 short minutes why Apple has an edge over its competitors.
Apple  Remarkability  Talkaboutability  Strategy 
may 2010 by brianburns
Digital Evolution
Brad Haynes: "The reading experience the iPad can provide is far beyond what we’ve seen before." … " The design principles are the same but the experience is innovative, slick and easy to use. That added sophistication requires a pretty savvy web strategy to plan and execute successfully. And while the barrier for entry is low into the industry, experiences that truly take advantage of all these details are few and far between. It’s a holistic approach that benefits the user. And that approach is entrenched in strategy and planning, design, development and testing. Leave one of those elements off your list of specialties and you’ll end up with a lopsided product and a frustrated user."
iPad  Strategy  Design 
april 2010 by brianburns
News after Newspapers: iPad strategies for publishers
Martin Langeveld, a newspaper executive with a background in marketing, PR and strategic planning shares his views on how and why the iPad (and mobile platforms in general) will become dominant platforms in the broadcasting information. Langeveld and his partners run CircLabs Inc. a Silicon Valley-based firm offering a holistic, user-centric suite of solutions aimed at sustaining journalism in a digital world. Fantastic Resource.
Journalism  Content  Strategy  Publishing  Sustainable  Mobile  Web 
march 2010 by brianburns
Homepage - projectcanvas.info
"Project Canvas is a proposed partnership between the BBC, ITV, C4, Five, BT and Talk Talk to build an open internet-connected TV platform, subject to BBC Trust approval … Still in its development stages, there are three main elements to the project: setting the technical standard, building the technical platform, and creating the user experience."
tv  media  strategy 
january 2010 by brianburns
Next year’s news about the news: What we’ll be fighting about in 2010.
C.W. Anderson of the Nieman Journalism Lab dusts off his crystal ball and foretells 2010 in all its glory.
journalism  future  2010  news  strategy  newspapers 
january 2010 by brianburns
Stuck Between an App and a Website
Naz Hamid: "So, get to know your client well, do the research, do what is right, not what is now and trendy and because Apple/Facebook/xxxxxx does it. Listen, communicate, design well."
design  aesthetics  strategy 
january 2010 by brianburns
The Optimizer
Wilson Miner: "Every designer is wired differently. Some people are idea people, some people are artists. I'm an optimizer."
design  optimization  strategy  blog  inspiration 
january 2010 by brianburns

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