brianburns + advertising   5

The State of the News Media 2010
The State of the News Media 2010 is the seventh edition of the Pew Project for Excellence in Journalism's annual report on the health and status of American journalism.
journalism  pew  PEJ  publishing  advertising  annual  report 
march 2010 by brianburns
VIDEO: The Problem with Online Video Advertising is it's "Too Expensive"
Beet.TV interview Marc Ruxin, EVP and Chief Innovation Officer for McCann Worldgroup on the problems surrounding online video advertising.
Advertising  Marketing  Innovation  Online  Web  Video  Publishing 
march 2010 by brianburns
“And Then There Was Salsa”
Vimeo video for Frito Lay Salsa dip. Innovative full-screen advertising.
advertising  full-screen  video 
march 2010 by brianburns
MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
Publishing a magazine independently used to mean spending a lot of money ordering hundreds or thousands of printed copies, and then hoarding the unsold inventory in dusty boxes in your garage for the next decade.
MagCloud  Printcasting  Magazine  On-demand  Advertising  Publishing 
february 2010 by brianburns
5to1
5to1 was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process. The 5to1 platform empowers content owners to ensure ads are placed in the appropriate context, at the appropriate time and for the right audience, so advertisers can achieve maximum value and branding for their clients.
advertising  publishing 
february 2010 by brianburns

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