Danny Whatmough, a tech PR consultant at Wildfire, says "It’s time for social media marketing to grow up." Excellent article. Via / Standardistas.

Derek Powazek writes about his usage of the 'block' functionality on social web sites such as Tumblr and Flickr.

Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. Jeremiah Owyang, offers four laws of social business: don’t fondle the hammer, live the 80% rule, customers don’t care what department you’re in, and real time is not fast enough.

"Information Week posted an interesting account of an academic paper presented at the International World Wide Web Conference last month. The paper, written by four Korean researchers, analyzed 41.7 million Twitter user profiles, 1.47 billion social relations, 4,262 trending topics and 106 million tweets to examine the relationships between tweeters and the distribution of information across the microblogging network. Their conclusion: Twitter isn’t a social network, but something more akin to traditional news media."

"We’ve developed a new set of frameworks for adding this Twitter experience anywhere on the web. Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere."