brianburns + media   13

Econsultancy: The social media backlash
Danny Whatmough, a tech PR consultant at Wildfire, says "It’s time for social media marketing to grow up." Excellent article. Via / Standardistas.
social  media  marketing  business 
october 2010 by brianburns
How Facebook And Twitter Are Changing Business Models, Shaping Brand Identity
Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. Jeremiah Owyang, offers four laws of social business: don’t fondle the hammer, live the 80% rule, customers don’t care what department you’re in, and real time is not fast enough.
Twitter  Facebook  Business  Models  Brand  Identity  Leveraging  Social  Media 
may 2010 by brianburns
Why Twitter looks like a social network but feels like news media » Nieman Journalism Lab
"Information Week posted an interesting account of an academic paper presented at the International World Wide Web Conference last month. The paper, written by four Korean researchers, analyzed 41.7 million Twitter user profiles, 1.47 billion social relations, 4,262 trending topics and 106 million tweets to examine the relationships between tweeters and the distribution of information across the microblogging network. Their conclusion: Twitter isn’t a social network, but something more akin to traditional news media."
Twitter  Traditional  News  Media  Social  Network 
may 2010 by brianburns
Pronto Internazionale?
iA: "While everybody is chatting about the future of news, we’re shaping it. Currently, we’re working with the Italian magazine Internazionale, who is trying to figure out where to move with their website. As only an advanced process can result in advanced results, Internazionale agreed to open up the design process and let us talk about it on our website."
journalism  media  newspapers  iA 
january 2010 by brianburns
Homepage - projectcanvas.info
"Project Canvas is a proposed partnership between the BBC, ITV, C4, Five, BT and Talk Talk to build an open internet-connected TV platform, subject to BBC Trust approval … Still in its development stages, there are three main elements to the project: setting the technical standard, building the technical platform, and creating the user experience."
tv  media  strategy 
january 2010 by brianburns
Public Can Talk To Itself: Why The Future of News is Actually Pretty Clear
Cody Brown: "News is important. It’s so important that leaving it to a group of people in an office downtown is and has always been irresponsible… we now have the technology to make this ideal more than a faith based abstraction… public can be counted on to share and disseminate its own news"
journalism  news  media  future  newspapers  publishing  newspaper  journalists 
january 2010 by brianburns
Telegraph.co.uk breaking news strategy - key staff as 'story owners'
Since The Telegraph's highly publicised move to a new newsroom in Victoria nearly 18-months ago its senior editors haven't been shy in espousing the philosophy and the practicalities behind the paper's integrated web and newspaper approach.
journalism  media  news  newspapers  newsroom 
january 2010 by brianburns
Collaborative Journalism | Publish2
The Web’s largest newsroom: Journalists collaborate to curate the news. Winner of the first Gannett Foundation Award for Technical Innovation in the Service of Digital Journalism.
digital  journalism  news  media  publishing  newspapers 
january 2010 by brianburns
Why the mainstream media is dying
Dan Lyons (aka Fake Steve) assesses the health of mainstream media. Chronic verging on fatal.
journalism  newspapers  media 
november 2009 by brianburns
Is the pace of change really such a shock?
Tom Coates of plasticbag.org has no sympathy for media outlets who failed to foresee the rise and capability of the internet to redefine media publishing.
publishing  journalism  media 
november 2009 by brianburns
Nieman Journalism Lab
Based at Harvard University. Aiming for the Future of Journalism.
publishing  journalism  newspapers  media  Harvard 
october 2009 by brianburns
Publishing 2.0
Publishing 2.0 is a blog about how technology is transforming media, news, and journalism. By Scott Karp, Josh Korr & Robert Young.
publishing  2.0  media  journalism  MA  technology 
september 2009 by brianburns
Newspaper Innovation
The Newspaper Innovation weblog (by Piet Bakker) is a place where most information on free daily newspapers can be found. Great for scholars, students and people working in publishing and journalism.
newspapers  blog  media  journalism  free  MA 
september 2009 by brianburns

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