brianburns + links 1
Why does the BBC want to send its readers away? The value of linking
may 2010 by brianburns
With a 25% budget reduction coming its way the BBC website has announced that it will actively seek to add more external links to its news stories. A BBC strategy review document states the goal of: "Turning the site into a window on the web by providing at least one external link on every page and doubling monthly ‘click-throughs’ to external sites." Interesting that the BBC are going down this route while many privately owned and for-profit news organisations are talking about installing a pay-wall around their content. Nieman Journalism Lab article.
BBC
Links
External
Click-through
may 2010 by brianburns