Bondo’s collection of Brand Guidelines Documents [PDFs].

Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. Jeremiah Owyang, offers four laws of social business: don’t fondle the hammer, live the 80% rule, customers don’t care what department you’re in, and real time is not fast enough.

As The New Yorker’s first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. Sparksheet's Dan Levy interviews Eskin about the challenges of maintaining editorial excellence in the digital age.