bradbarrish + advertising   127

Five Steps for Consumer Brands to Earn Social Currency | Fast Company
Major consumer brands still have a lot to learn as social tools continue to proliferate. How to stand out and profit in an @anywhere world.
marketing  social  media  advertising  branding  statistics 
may 2010 by bradbarrish
Timeless and Unforgettable...like your Library - JoCoLibrary
My hometown public library gets creative. Awesomely creative campaign.
kansas  books  advertising  marketing 
july 2009 by bradbarrish
Artists House Music - Music Business for Musicians - Are You An Artist or Entertainer?
The line between art and entertainment has always been blurry, particularly with the rise of “popular music” but I think where we are today is a crossroads where every musician is going to have to ask the question of themselves - am I an artist or an entertainer, and from that determine how or even if they fit into the industry.
music  advertising  blog  business  marketing 
march 2009 by bradbarrish
Music - The New Pop Music Revolution - Pitching Products - NYTimes.com
As the influence of major labels erodes, licensers are seizing their chance to be talent scouts.
music  marketing  branding  advertising  business  nytimes  publishing  licensing 
february 2009 by bradbarrish
10 Ways Social Media Will Change in 2009 - ReadWriteWeb
While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.
social  media  trends  music  marketing  socialnetworking  advertising  money 
february 2009 by bradbarrish
TwitterHawk - Introducing you to people like you, near you!
This sounds like an interesting approach to using Twitter for marketing, but I can't, in good conscience, give them my Twitter username and password over an unencrypted form.
twitter  marketing  advertising 
february 2009 by bradbarrish
MediaPost Publications Line Length Matters 01/23/2009
57% of U.S. email recipients see only the first 38 to 47 characters of a subject line when making the decision to open an email. Additionally, the growing reliance on mobile devices, and their smaller screens that display even fewer characters, affects this trend as well.
marketing  email  advertising  statistics 
february 2009 by bradbarrish
Digital Domain - Why Television Still Shines in a World of Screens - NYTimes.com
We are so smitten with screens that we often can’t bear to choose one over another: 31 percent of Internet use occurs while we’re in front of a TV set. We are also taking an interest in watching video on our phones: 100 million handsets are video-capable.
tv  media  video  trends  statistics  publishing  advertising 
february 2009 by bradbarrish
Have You Fallen for these 7 Negative Attitudes Pushed by the Media?
If you’re curious about the cumulative effect of all this media upon the mind, here’s a list of 7 negative attitudes common in the media and tips for dealing with them.
advertising  blog  culture  psychology  life 
august 2007 by bradbarrish
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