"making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage."

"Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last."

...squint your eyes a wee bit

"And while it's one thing to call attention to a problem that an entire industry needs to address, Greenpeace's methodologies, in this particular case, don't paint an accurate picture."