"It's important that you [the banks] are in the conversation. If somebody knows you're out there and you're listening they are going to be a little less negative and that's an important thing for the brand."

"SwiftRiver is a free and open source platform that helps users make sense of a lot of information in a short amount of time. The SwiftRiver platform was born out of the need to understand and act upon a wave of massive amounts of crisis data that tends to overwhelm in the first 24 hours of a disaster."