boetter + red_business 3
What’s wrong with surveys? | ReD Associates
december 2011 by boetter
What’s wrong with surveys? How our built-in biases can make it impossible for surveys to depict reality. #ReD_Business
ReD_Business
from twitter_favs
december 2011 by boetter
What is ‘business ethnography’? | ReD Associates
december 2011 by boetter
ReD's approach of using business ethnography to gain insights into patterns of behavior and future trends #ReD_Business
ReD_Business
from twitter_favs
december 2011 by boetter
Sense making in business | ReD Associates
november 2011 by boetter
To best analyze today’s complex and changing environment, companies must employ exploratory methods. #ReD_Business
ReD_Business
from twitter_favs
november 2011 by boetter