Bobbie Johnson: "From the outside, the British and Irish market looks like a vast patchwork of services and providers: perfect territory for a big, swaggering giant to come in and clean up. In fact, the truth is just the opposite: For Netflix to get anything like the success it has had in America, it will need to find out a way to get around Rupert Murdoch and the BBC, two of the world’s most powerful media forces. They have no reason to work with Netflix and every reason to actively work against it."