Clay Johnson: "When you click on that article about Kim Kardashian over on the right-hand sidebar of that other website, your boss may not see you reading it, but you've made it more probable that she will read it. Your click is a vote, and with that vote, you're not just saying to your media companies that you want to read it, but other people like you want to read it too. Clicks have a significant, and immediate social consequence. As our obesity epidemic challenges our healthcare system, our poor information diets are challenging the fabric of our democracy."