bgporter + marketing   3

Planning product launch and my pre-launch checklist | Bootstrapping Independence
When looking for resources about the best way to launch a software business, I found many useful articles, but not very many consolidated resources which laid everything out in an easy to digest manner. I wanted to document the entire process to help structure my own thinking, as well as giving those who come after a roadmap to follow. After I launch, I will be reporting on the success of each segment of my plan.
entrepreneurship  launch  marketing 
december 2010 by bgporter
Simple Steps to Creating Custom Social Landing Pages and Social Emails | B2B Marketing Blog
Do you want your landing pages and emails to be shared in social media, but don’t know how to encourage your readers to do so? It is not as hard as you might think.
socialmedia  marketing 
june 2010 by bgporter
“Single?” Lawn Signs Conquer the American Landscape « The Metric System
I've always wondered about these signs.

"One weekend, I trekked down to South Jersey to visit my parents in my hometown of Glassboro. The town sits about 30 minutes southeast of Philadelphia and has a population of less than 20,000. As I drove past my old high school, my deal-hunting subconscious noticed something bizarre. Stuck in the grass by the curb was a white lawn sign about a foot tall with a very simple message in black Times New Roman: “Single? www.GlassboroSingles.ORG”"
marketing  research  signs 
november 2008 by bgporter

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