When looking for resources about the best way to launch a software business, I found many useful articles, but not very many consolidated resources which laid everything out in an easy to digest manner. I wanted to document the entire process to help structure my own thinking, as well as giving those who come after a roadmap to follow. After I launch, I will be reporting on the success of each segment of my plan.

Launch is a stressful time for web start-ups. It’s the culmination of many month’s hard work, arguments, agreements, feature debates, and design decisions. Someone runs a deploy script and poof! You’re not in Kansas anymore, and you’ll certainly need a brain, a heart and a fair share of courage.