AWESOME talk! DHH is reputedly arrogant, but this is a breath of fresh air.

He was basically building a (good) product, then laying it out on the web for all to see and hoping to get a million eyeballs. The viewpoint of the business is to get eyeballs, often from things like Digg or Techcrunch...

I pledge to only give my phone number to very close associates. Everyone else will have to email me. I will compulsively check my email throughout the day, but it may take me up to a week to answer one, especially if the reply requires effort on my part.

yes

good interview with josh from firewheel design (who makes blinksale)