"in the midst of all his innovations and ideas, perhaps the greatest “product” Steve Jobs has built isn’t a product at all — it’s a culture."

"So it would be easy to think that the Whole Earthers are winning and the Epiphinators are losing. But this isn't a war as much as a trade dispute. Most people never chose a side; they just chose to participate. No one joined Facebook in the hope of destroying the publishing industry."

"The key word, I think, is spiritual. Mythological brands make a spiritual connection with the user, delivering something that we can't find on our own... or, at the very least, giving us a slate we can use to write our own spirituality on. People use a Dell. They are an Apple."