"And so, companies want their customers to tell their friends about the product. But try as you may, you can’t force people to talk about your product, which means that the next best thing is to try and get people to at least use it."

"The key word, I think, is spiritual. Mythological brands make a spiritual connection with the user, delivering something that we can't find on our own... or, at the very least, giving us a slate we can use to write our own spirituality on. People use a Dell. They are an Apple."

"That’s the newspaper business, or at least it was until recently. The average US paper runs more soft than hard news, uses more third-party content than anything created by their own staff, and reaches more people who care about local teams than local zoning. Telling the publishers of those papers to create a digital product so extraordinary that readers will pay full freight is a tacit admission that they do not know how to make such a product today."

"Let’s not be marketers for companies, no matter how cool we think they are. Let’s not identify ourselves by what we buy and use, but what we create and how we help others."

Seth Godin talks about how to market the end of the world.

Dave Winer talks about Twitter's "dickbar."

Jeff Jarvis believes magazines are in deeper trouble than they may think. There are options though.

"The problem is going to be that there is only more competition in content and so trying to suddenly charge more flies in the face of basic economics."

"Marketers love the all call, as long as it's cheap to interrupt everyone. And we waste all that attention, every single day. As long the game theory rewards the waster, the one who corrupts the system and hurts everyone else, it'll continue."

Twitter has announced its intention to begin running ads first against search results and second in users' timelines.