"Think of the monumental unease of Yahoo! For all their repeated asking of the billion-dollar question: Do you Yahoo!?

Only crickets or derision in response. No one Yahoos, even without the awkward punctuation. The company never defined a significantly innovative action synonymous with their name. The original Yahoo! directory had tremendous value, but although it was useful, it was just an old familiar thing—a directory—soon to be eclipsed by all the new things you could do using the listed links."

Maciej Ceglowski, founder of Pinboard, writes about what it was like after the leak of Delicious' imminent death. Includes some jaw dropping graphs and loads of details.

"But what Yahoo really needed to be was a technology company, and by trying to be something else, they ended up being something that was neither here nor there. That's why Yahoo as a company has never had a sharply defined identity."