Cool tips on dif fer ent strate gies for attract ing users to your prod uct. The right data makes these deci sions easier.

Spencer Fry writes about the various ways you can market your startup.

"Your startup will eventually need to make the jump into company land and then, damn, things do get tough. If you're not ready to face that reality from the beginning, it may be too daunting when the time comes."

When you're running a bootstrapped company you should hire for the moment and look in your network for great people.

Spencer Fry recaps 2010 and what happened with Carbonmade in the process. Sounds like a stellar year.

Focus is a key to making your startup work long term.

To build a strong business you need to focus on the trunk first.

How Spencer Fry keeps himself busy as CEO now that Carbonmade is growing.

Ideas for reducing churn in your startup.

Spencer Fry's hesitation with social media gurus.

One idea at a time. Preferably one you love.

Why Spencer Fry writes essays and believes in blogging as a necessary exercise.

Spencer Fry discusses his opinions and strategies behind a freemium model.

"There's nothing wrong with building on top of another platform for a hobby project. You want to build something quickly, you want to take advantage of a large pool of users, and you want make something fun. If you're successful, you'll gain some reputation, make people happy, and have something neat to share. Just don't do it at a business."

Why it is sometimes better to not have impressive tech coverage.

Spencer Fry gives some tips from his experience bootstrapping 4 companies.