Pandoc is a Haskell library for converting from one markup format to another, and a command-line tool that uses this library. It can read markdown and (subsets of) reStructuredText, HTML, and LaTeX, and it can write markdown, reStructuredText, HTML, LaTeX, ConTeXt, PDF, RTF, DocBook XML, OpenDocument XML, ODT, GNU Texinfo, MediaWiki markup, groff man pages, and S5 HTML slide shows.

BlueCloth is a Ruby implementation of Markdown, a text-to-HTML conversion tool for web writers. Markdown allows you to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid XHTML (or HTML).