"the ebook reader for your smartphone, netbook, or computer that focuses on helping you find the best books and then getting out of your way"

"a multi-platform WYSIWYG ebook editor"

These are all really good suggestions, from a user's perspective.

"Flight attendants will tell you to turn it off on take off and landing. You can’t explain that it’s epaper and uses no current. You just can’t. It’s like explaining heaven to bears."

Lots of good tips in here.

"a one stop solution to all your e-book needs. It is free, open source and cross-platform in design and works well on Linux, OS X and Windows."

"a service for Amazon Kindle owners that lets you aggregate your favorite feeds and have them delivered to your Kindle in a convenient, easy-to-navigate format"

"a universal e-reading platform compatible with all mobile devices where you can download thousands of free e-books, publish and share your own content, and create customized newspapers from RSS feeds and widgets"

"Free eBooks for your PDA, iPhone, or eBook Reader"

"A free platform for reading ePub books online"