On Sept. 14, Goodson and co-founder Sean Gourley launched Quid to address that need. (The business was spun off from YouNoodle. Bloomberg Businessweek has collaborated with YouNoodle on several research projects.) Investor Peter Thiel says Quid has the potential to become the go-to source for high-quality information on technology startups. Over the last two years, Quid stealthily researched thousands of private companies, building a database that includes legal filings, financing information, hiring decisions, and consumer sentiment about them as expressed on sites such as Twitter. While other research firms claim to have comprehensive data on private companies, Goodson says Quid is distinct because it analyzes the raw numbers, helping pinpoint where innovation is happening, what trends are emerging, and where the funding is. Quid's software, for instance, can infer how fast a startup is growing based on openings posted on job sites.

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“What we’re working toward is a drug that gives the benefit of exercise and diet without having to exercise and diet,” Sinclair said.

ALLIANCE FOR HUMAN RESEARCH PROTECTION - A catalyst for public debate Speaking the truth to power about pharmaceutical research misconduct