So the next time you want to get up and kick something, remember this: Your favorite team don’t give a fuck about you, so why the hell should you let them ruin your day? Or, more important, destroy a sacred bottle of bourbon?”

There’s an understanding that the price of entering a “free” giveaway is that you’ll be exposed to marketing, in some form. That’s an unpleasant and intrusive thing, hence my use of the word ‘price’. Social media has created new categories of marketing-exposure that can be actively damaging to not only the entrant or customer, but also the reputation of the companies involved.

To complicate matters further, behind the scenes, Verizon and Google were arguing over Net Neutrality rules. Verizon was opposed, Google was in favor. Then a funny thing happened. Google started supporting Verizon’s viewpoint on the matter!

A pervasive emphasis on the expectations market,” writes Martin, “has reduced shareholder value, created misplaced and ill-advised incentives, generated inauthenticity in our executives, and introduced parasitic market players. The moral authority of business diminishes with each passing year, as customers, employees, and average citizens grow increasingly appalled by the behavior of business and the seeming greed of its leaders.

1. Egalitarianism and abundance: communism
2. Hierarchy and abundance: rentism
3. Egalitarianism and scarcity: socialism
4. Hierarchy and scarcity: exterminism

Personally, I believe in George Carlin’s American Dream: the most intelligent 3 minutes and 14 seconds of political commentary spoken in a generation.

Two lines from it have stuck with me and helped me mostly stop being scared or disappointed by everything that happens politically. “Be happy with what you got,” and “They’ll get it all from you, sooner or later.”

I'm probably going to end up using it despite all these pain points. That's how I know that I am being steamrolled. The reasons I have given above are not reasons to not use Google+. They're just reasons that I'm going to frown all the way to the address bar.