Quotes on Advertising by David Ogilvy (Below these quotes please see the article “How to create advertising that sells” by David Ogilvy)

$1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) - What happened? Walmart rolled out “Project Impact” - a major change in strategy and store customer experience - starting in 2008 - Why? Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores

Google Woos Local Advertisers - WSJ.com