So how do you get 20 or 30 good links from .edu? I'll give you some great examples. Well, I'll give you one, and then you can figure out tons more on your own and certainly there is tons of link building content that you can look at on the SEOmoz site. But here's a great one. Go do a search like your keyword - whoa, that's a lot of smudging - your keyword + file type:pdf or xls or something like that and site:.edu. What this is going to give you is essentially here is a bunch of research that has been done on .edu sites that's been published, that's probably kind of buried. Now, I want you to go create some great blog posts, some great content, that references this stuff, that turns it into a graphic, that makes a clever video about it, and then I want you to email whoever was responsible for the research, and I guarantee half the time they are going to link to you from that website, from the .edu website. They're going to be like, "Oh, this is great. Someone turned my research into an infographic on a commercial site. Very cool. Great to see that application in the real world. Thank you. Here's a link . . ." from an .edu that's not spammy, that's completely inbound, white hat because it's making the Web a better place. There are ways to figure out all of this stuff.

Stop wilfully conflating optimisation with being a slimy liar. Stop being a dick on the internet. Write something interesting, and keep doing it for months and years. SEO will then follow naturally.

There's something about the Search Engine Optimization (SEO) industry that I find highly distasteful. I've never quite been able to put my finger on it, until I read Rich Skrenta's pornographers vs. SEOs.



It's all clear to me now.

SEOs are the new pornographers of the web.

Money is the most prurient interest of all. Just as pornographers sell sex, SEOs sell money. They trade in get-rich-quick schemes via search traffic.

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