adriancooke + marketing 15
Google Analytics releases advanced segmentation [Avinash Kaushik]
february 2011 by adriancooke
Avinash Kaushik’s overview for using advanced segments in GA.
analytics
google
marketing
howto
metrics
engagement
february 2011 by adriancooke
More than 100 free email templates from world-class designers - Blog - Campaign Monitor
october 2010 by adriancooke
David Greiner. Updated Campaign Monitor template gallery.
email
design
marketing
html
css
css3
october 2010 by adriancooke
Displaying and optimizing ALT text in popular email clients [Campaign Monitor]
october 2010 by adriancooke
Ros Hodgekiss on how major desktop and web based e-mail clients handle alt text for images.
email
clients
accessibility
usability
marketing
images
reference
october 2010 by adriancooke
What ‘Like’ buttons mean for web traffic [Mashable]
october 2010 by adriancooke
Jolie O’Dell on the effect of adding the Facebook Like button to your site.
facebook
social
metrics
analytics
engagement
marketing
media
october 2010 by adriancooke
Dear universities: an open letter about social media and fundraising [Will Marlow]
august 2010 by adriancooke
Good advice on how universities should approach social media.
marketing
communication
university
higher
education
social
media
august 2010 by adriancooke
Autoresponders are here! [Campaign Monitor]
july 2010 by adriancooke
Campaign Monitor’s post introducing their new autoresponder feature gives a good overview of the functionality, pitfalls, benefits and strategies.
bulk
email
marketing
communication
subscrition
july 2010 by adriancooke
What should the client ask (to get really good marketing consulting)? [Marketing Education]
may 2010 by adriancooke
Mark Neustadt on the best question to ask a potential consultant: “show me the quality of your thinking.”
marketing
education
consulting
hiring
problem
solving
may 2010 by adriancooke
The time to act on social media is now [Marketing Education]
february 2010 by adriancooke
Mark Neustadt on the need for colleges and universities to engage in social media.
higher
education
social
media
marketing
february 2010 by adriancooke
Design and build email newsletters without losing your mind (and soul) [Smashing Magazine]
january 2010 by adriancooke
Campaign Monitor’s Matthew Patterson on building HTML e-mail. I saw Matthew talk at the Future of Web Design a few years back. It was an excellent presentation.
email
design
html
marketing
tips
howto
january 2010 by adriancooke
Uniqueness is overrated [Marketing Education]
october 2009 by adriancooke
Mark Neustadt on the distinction between differentiating your organisation in the market, and emphasising uniqueness. He casts it as a signal-to-noise problem, rather than a matter of being different.
marketing
differentiators
higher
education
october 2009 by adriancooke
Lessons learned: Why my first business failed [SitePoint]
march 2009 by adriancooke
Alyssa Gregory on what to prioritise when starting a business.
small
business
web
design
marketing
problem
solving
march 2009 by adriancooke
Know Your Audience [Lookery]
february 2009 by adriancooke
User data aggregation web service that sounds somewhat ominous. From the site: "Lookery pools anonymous, empirical user data from a network of data contributors—no panels, no algorithms—but actual self-reported user registration data."
user
data
aggregation
webapps
marketing
advertising
privacy
february 2009 by adriancooke
10 Harsh Truths About Corporate Websites [Smashing Magazine]
february 2009 by adriancooke
Paul Boag with tips on what to improve when running a corporate web sites. Can apply to universities too.
web
management
development
design
communication
marketing
february 2009 by adriancooke
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