adriancooke + marketing   15

Displaying and optimizing ALT text in popular email clients [Campaign Monitor]
Ros Hodgekiss on how major desktop and web based e-mail clients handle alt text for images.
email  clients  accessibility  usability  marketing  images  reference 
october 2010 by adriancooke
What ‘Like’ buttons mean for web traffic [Mashable]
Jolie O’Dell on the effect of adding the Facebook Like button to your site.
facebook  social  metrics  analytics  engagement  marketing  media 
october 2010 by adriancooke
Autoresponders are here! [Campaign Monitor]
Campaign Monitor’s post introducing their new autoresponder feature gives a good overview of the functionality, pitfalls, benefits and strategies.
bulk  email  marketing  communication  subscrition 
july 2010 by adriancooke
What should the client ask (to get really good marketing consulting)? [Marketing Education]
Mark Neustadt on the best question to ask a potential consultant: “show me the quality of your thinking.”
marketing  education  consulting  hiring  problem  solving 
may 2010 by adriancooke
The time to act on social media is now [Marketing Education]
Mark Neustadt on the need for colleges and universities to engage in social media.
higher  education  social  media  marketing 
february 2010 by adriancooke
Design and build email newsletters without losing your mind (and soul) [Smashing Magazine]
Campaign Monitor’s Matthew Patterson on building HTML e-mail. I saw Matthew talk at the Future of Web Design a few years back. It was an excellent presentation.
email  design  html  marketing  tips  howto 
january 2010 by adriancooke
Uniqueness is overrated [Marketing Education]
Mark Neustadt on the distinction between differentiating your organisation in the market, and emphasising uniqueness. He casts it as a signal-to-noise problem, rather than a matter of being different.
marketing  differentiators  higher  education 
october 2009 by adriancooke
Lessons learned: Why my first business failed [SitePoint]
Alyssa Gregory on what to prioritise when starting a business.
small  business  web  design  marketing  problem  solving 
march 2009 by adriancooke
Know Your Audience [Lookery]
User data aggregation web service that sounds somewhat ominous. From the site: "Lookery pools anonymous, empirical user data from a network of data contributors—no panels, no algorithms—but actual self-reported user registration data."
user  data  aggregation  webapps  marketing  advertising  privacy 
february 2009 by adriancooke
10 Harsh Truths About Corporate Websites [Smashing Magazine]
Paul Boag with tips on what to improve when running a corporate web sites. Can apply to universities too.
web  management  development  design  communication  marketing 
february 2009 by adriancooke

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