Fandemonium, a combination of a traditional game show and a competition show, where The CW’s 50 million Facebook fans can compete for the title of The CW’s #1 fan, using social media platforms including Pinterest, GetGlue and Klout.

In social media, “Nuestra Belleza Latina” ranked among the top broadcast shows on Trendrr (No. 7). Additionally, as part of Univision's social activities around the show, the network had a GetGlue finale sticker, which helped generate more check-ins than NBA games on ABC and TNT as well as “Keeping Up with the Kardashians” on E! and the “Real Housewives of New Jersey” on Bravo. Finally, tweets mentioning “Nuestra Belleza Latina” between May 20th-May21st resulted in 5,361,643 impressions (according to radian6).

Social behavior

But social TV isn’t just about the big boys. Here’s a sampling of some of the startups hoping to cash in on the obession with the second screen:

Talk amongst yourselves: For those who want to bond with people who like the same TV programs, there’s GetGlue. It’s a social network designed to connect people around entertainment, but most of its action has been about TV shows. Once they check in, fans can let their friends know what they’re watching. They also can post comments, ask questions of other devotees, rate snarky retorts. Plus, members can collect stickers of their favorite stars. (I’ll trade you a Don Draper for a “Game of Thrones.”) So far, 2 million people have signed up.

MTV is also partnering with social-media companies to reward voters for getting involved in the election. Social-networking site GetGlue’s Maya Harris, director of business development, said, “GetGlue will be one of several social platforms that will reward engagement in the political process.”

Fantasy Election gamers will “earn points for their team [for] actions like registering to vote, sending out tweets and, in the case of GetGlue,” which allows users to share with their friends the entertainment they consume by checking in to TV shows and movies, “users will be rewarded for checking in to politically oriented programming, like ‘Meet the Press,’ along with special one-off events, like the debates and conventions,” Harris said.

GetGlue CEO and founder Alex Iskold said the company, which launched in 2008, has “already seen success this year with political events. For example, the State of the Union address had over 10,000 check-ins” on the site, which lets users earn stickers for check-ins to display their entertainment preferences and has designed stickers specifically for election events.

Enthusiasm for so-called “second screen” apps has seemingly reached a tipping point.

The presence of smartphones or tablets while watching TV is nearly ubiquitous, and networks, award shows and startups are among those trying to capitalize on viewer’s propensity for simultaneous social engagement.

GetGlue, one of the most popular second-screen apps, sits at the center of this trend. Recently, the service temporarily crashed during the premiere of Game of Thrones as users clamored to check in and discuss the show.

Last week at Mashable Connect, I had a chance to catch up with GetGlue COO Fraser Kelton, who has had a front row seat to the social tv trend over the past four years. Kelton says mobile and the second screen is “forcing apps to be very focused on a single experience,” as evidenced by Facebook’s recently acquisition of Instagram.

We also discussed how social TV activity correlates with traditional TV ratings, what makes a show successful in the social space and how players in this space stand to make money. Watch the full interview above.

The awards show, which is hosted by Comedy Central, is one of the most socially engaged pushes from the network. By partnering with GetGlue and Viggle, viewers tuning in with their mobile device in hand will get exclusive stickers and extra points for checking in to the show.

FX has made a significant push for social TV with its programming — including Archer, in which they partnered with GetGlue on an app that gives fans stickers for playing a spy-themed game and checking in. There’s also a second-screen app for the show, built in HTML5.

The Hollywood Reporter: If you could rewind a year, what's the one thing that you'd tell yourself about this job?

Mark Pedowitz: I would have spent the first six months not looking at ratings. I would have saved myself a lot of aggravation. I had an epiphany in December, when I started looking at the social-media grids like Get Glue, where our shows constantly are in the top 10. Or look at live-plus seven numbers, which we don't get paid for, and we're tripling our women 18-to-34 ratings. You start to realize that these shows are working, but the key -- and part of our development slate this year is going to be an attempt to do this -- is to find a way to get them to come back to view the shows live.

Meanwhile, there are several new TV fan-based apps to keep viewers engaged and informed and chatting with each other:
•GetGlue. The most popular of the TV apps, with more than 2 million users, it encourages fans to "check in" and let friends know what they're watching, and provides a forum to discuss the shows.

While social TV isn't entirely new (remember 2000, when AOL tried to bring the chat room to TV with its set-top box?) viewers appear to be onboard now. As Ad Age sees it, the social TV we know -- in which social networks and mobile apps let live-TV viewers gossip about their favorite shows in real time -- was born five years ago, when Apple was spurring the U.S. smartphone market and Twitter was finding its footing. Though social TV has some distance to travel, here's a look at its history and milestones.

APRIL 2011
GetGlue, a mobile app that asks users to publish to social networks what they're watching on TV, reaches 1 million users after less than a year on the market.

Social media company Trendrr says three quarters of all social TV engagement in March came from Twitter. After Twitter were Facebook with 15% share and GetGlue at 16%.

SC: We’re extremely happy with the results. Game of Thrones premiered at 9pm to a series high of 3.9MM viewers a 74% improvement when compared to last season’s premiere, 53% in comparison to the season average and 27% when compared to last season’s finale. We had so many GetGlue check-ins on premiere night we crashed GetGlue. According to Trendrr our socialTV promotions (#GOT140, #GOTDay, GetGlue etc) accounted for over 50% of the conversations on premiere night.

A long list of startups focus on different pieces of the puzzle. One of the best known is GetGlue, which bills itself as "a social network for entertainment." It's like Foursquare for television: users "check in" to say they're watching a show, and earn badges, points and other rewards.

GetGlue allows "check-in" similar to Foursquare but for television shows, movies, and books. It is primary applied to television where it holds great potential for its repetitive, weekly nature check-in opportunity.

The only caveat to keep in mind is that not every site with notifications is supported in Icon Badger. As of this post it works with Facebook, GetGlue, Gmail, Google Reader, Landgrab.net, Pinboard.in, Twitter, and Tumblr.

GetGlue
I love "Mad Men," and for 17 months I waited patiently. So, as I sat perched in front of the tube, anxiously awaiting this season's premiere, all I could think was, "This better be worth the wait."
It was, and the magic of "Mad Men," with its nostalgia-inducing portrayal of the 60s while simultaneously depicting the timeless ups and downs of personal relationships and professional experiences, reaffirmed my commitment. And GetGlue, an app developer that provides users the opportunity to check-in and share entertainment, chat with friends and other fans, and unlock stickers and other rewards, made "Mad Men" the second most social TV show of 2012 by providing the platform for die-hard fans, like me, to express their anticipation.

AMC's "Mad Men" may be wildly popular in the advertising community, but it's not connecting with GetGlue users as well as other shows.
The March 25 premiere attracted more than 22,000 GetGlue check-ins, after AMC ran Facebook video ads (pictured) last week that prominently encouraged viewers to check-in via the TV-focused mobile app. The pitch included a "Mad Men" GetGlue sticker.


Other cable and broadcast shows are faring better than Mad Men, which is ranked no. 70 among all shows on the platform. New York-based GetGlue shared data from a variety of programs, providing a glimpse into the realm of TV check-ins. Here is a handful of intriguing stats:
AMC's zombie thriller "The Walking Dead" recorded 67,449 check-ins for its Oct. 16, 2011 premiere, registering a whopping 20,000 in the show's first 20 minutes.
FX's "American Horror Story" tallied 29,152 check-ins during its Oct. 5, 2011 premiere.
ABC’s premiere of "Once Upon a Time" on Oct. 23, 2011 totaled 26,390 check-ins.
Fox's "Big Bang Theory" - one of TV's best-rated shows - recently topped 2 million total check-ins. The situational comedy ranks No. 1 on GetGlue.
Three other shows have cleared 1 million check-ins on the platform: CW's "Nikita;" Fox's "Glee;" and HBO's "True Blood."

Oh and heads up -- DWTS is offering a free trip to the season 14 finale through GetGlue -- check it out here or on Facebook. You can win an interplanetary voyage just by watching TV. Worth a shot!

Hell, if Dance Moms had been on an hour earlier, we would have checked in on Get Glue just out of spite. Because enough is enough. Give us back Cougar Town and quit yanking our chains.

Tablet TV is Social TV — The rise of social television has had a huge impact on linear broadcasting. While there are plenty of people liking and tweeting from their phone or laptop, tablets will continue to impact trending topics and industry buzz in the coming years. Social TV app GetGlue also functions as a content discovery engine. When media companies leverage the social graph, they increase organic discovery on leading social networks and gain valuable insights into the habits and tastes of their most loyal viewers.

With basketball fans showing their passion for their favorite teams, it’s rather obvious that March Madness is underway. However, this year, fans are finding a new way to interact with both their friends and foes during the games.

GetGlue, which is a TV check-in service that WebProNews previously told you about, has integrated the NCAA Men’s Basketball Tournament into its service. As Maya Harris, the Director of Business Development at GetGlue, told us, the integration gives basketball fans a 2nd screen experience to converse with other fans who are just as passionate as they are.

GetGlue offers users rewards or stickers for tuning in live to the games, which as Harris pointed out, is perfect for sports fans since they naturally have a “collector mentality.”

She told us that GetGlue has witnessed significant growth of the integration during the games and that the company plans to incorporate similar integrations around other events going forward.

The film and television check-in app GetGlue offered stickers for the 13 districts, characters and opening weekend. Stickers are unlocked by checking-on opening weekend.

Leading the charge is GetGlue (iOS/Android), which encourages fans to check in and unlock secret stickers and other rewards while watching or learning about TV, movies and music. Leading up to the new season premiere of Mad Men this Sunday, more than 200,000 people have checked in to watch the show's trailer and unlock an exclusive sticker from the producers at AMC. However, there isn't just one kind of sticker, there are a host of choices including the Mad Men Superfan sticker, which requires 15 check-ins. When you unlock 20 stickers or more you get real stickers (just like when you were a kid) mailed to your home.

Consumer products and services

For e.g. Netflix already captures your movie genre preferences and it makes recommendations on recent shows/movies you have watched. It is already capturing which devices you use to watch shows and when. Marrying that data with GetGlue, for example, validates the original information and supplements the user information with commenting, share data as well as potential prospects. When combined and correlated, these snippets provide insight that now allows Netflix to optimize the movie offering to keep you a satisfied customer. It can also capture the comments and shares from those watching the movie in order to drive messaging to attract new users.

I’m especially partial to Path, a social journal that’s almost a mini-Facebook. Fans of luxury goods will want to check out TheFancy.com, a social shopping service stocked with eye candy you can buy. Social media apps like GetGlue hook you up with fellow fans of TV shows, movies, and books. Then there are the local social apps - programs like Banjo, Localmind, and Glancee, to connect you to like-minded people within walking distance.

Elvis fans can now get a free limited-time 35th anniversary sticker from GetGlue by checking in with Elvis!

Celebrating 35 years of the king, Elvis Week 2012 is expected to attract tens of thousands of fans from around the world for a week of special events, concerts, panel discussions and more. Show off your Elvis pride with the new 35th anniversary sticker.

GetGlue is a social network for entertainment. Users check-in and share what they are watching, listening to and reading with friends. Users get fresh recommendations, exclusive stickers, discounts and other rewards from their favorite artists, shows, and movies.

Check-in with Elvis on GetGlue, connect with other Elvis fans and unlock your FREE sticker!

Viewers also took to Twitter last night, generating more than 41,000 Tweets about the series and checking in on GetGlue to unlock custom stickers, with $1 being donated by Discovery Channel to its nonprofit partners for each one earned.

Consider getglue.com, one of the hottest startups this year. Put simply, it is the foursquare of TV viewing, i.e., users can check into TV shows, in the same way as one can check into physical locations. This is indeed about making TV viewing experience social, but to me, it is as much about changing the relationship between the content provider and the consumer allowing for an unprecedented level of interaction. The revenue enhancing possibilities enabled by such a platform are endless– in the same way as Google search revolutionized internet display advertising, getglue could do the same for TV advertising.

According to Trendrr daily stats, Dead pulled 489,141 mentions throughout the day and 366,844 during air time. Trendrr tracks comments on Twitter, open Facebook pages, GetGlue and Miso.

Achievements are one of the defining aspects of the Xbox experience. The stockpiling of points functionally serves as little more than fodder for virtual pissing contests, their true worth comes from the value of fulfillment they provide. Any person can turn on their TV and watch the new episode of Parks and Recreation, so it has to be worthwhile to watch it on the Xbox. This is the answer to services like GetGlue, an application that allows users to "check-in" a la FourSquare when they sit down to watch their favorite show or movie. It's a badge of sort, and a way to broadcast what a user likes.

GetGlue:
Ever seen those messages on Twitter and Facebook about people getting stickers for their favorite shows? Chances are those stickers came from GetGlue. GetGlue is a social network that revolves around what you're watching and reading (although we primarily see people use it for TV) and you earn stickers for the different media you consume. Although we personally don't use it, we know of several friends who are GetGlue addicts and they use it as a way to stay abreast of what media their friends are consuming. Available for iPad and Android. Free

Dual-screen experience
If you watch TV, you know that A-B InBev invests a lot of resources into maintaining a strong presence in broadcast media. Startups such as Shazam and GetGlue opened the door for complimentary programming, social TV experiences, and audio-fingerprinting technologies that augment what you see on TV with additional content. A-B InBev wants to add deeper layers of content and interaction to TV spots -- and they're looking for the latest and greatest technologies and startups to power that process.

There are already some sites that ask users to log what they're watching -- GetGlue is probably the best-known example -- but now there's a new app on the scene called Viggle.

Driven by GetGlue, Face Off delivered a series high in social activity, ranking #8 among all cable shows while Monster Man ranked #9.

Fans respond to 'Luck' cancellation at GetGlue

If you love TV, you can go to GetGlue.com and leave comments. As the news hit today about 'Luck' being cancelled, fans following the show were quick to show their sorrow. While many agreed that they were sad to see it go, they were also siding with the horses. However, one woman finds horse injury to be an absurd reason to cancel the show.

Bre St James says, "Canceled for too many horse deaths?? There is a show my husband has been watching (from Japan I believe) and at least two horses are kill in battle in each episode, the most recent episode of Luck showed a care facility for injured race horses.. Why aren't they watching what they cancel??"

Entertainment: Viewer Becomes User" panel (from left): Mike Scogin, vice president of wireless and mobile for MTV Networks; Paul Chang, senior marketing manager for Showtime; Jared Hecht, co-founder of GroupMe; Kimber Myers, director of partnerships for GetGlue; and Tom Thai, vice president of marketing and business development for Bluefin Labs Inc. (Photo: Kim Loop)

At a more commercial SXSWi panel on Friday night, entitled, "Future of Entertainment: Viewer Becomes User," the discussion centered on how to make entertainment more interactive and engaging in an age where nearly half of all American adults own smartphones. The discussion featured reps from MTV and Showtime; two mobile social applications -- GetGlue and GroupMe; and Bluefin Labs, a company tracking engagement with TV programming through social media buzz.

The answer, according to the speakers, is to create and tap into real-time experiences as consumers interact withr content. The two featured applications were shown as examples of this: GetGlue, touted as "the leading social network for entertainment check-ins," is an app that lets you "check in" to music you're listening to or movies or TV you're watching. Currently, GetGlue's corporate partnerships are primarily with television and film companies, leaving room for growth in the music industry.

Film Arts Panel: TIME media and television critic Jim Poniewozik will be joining a panel during the SXSW Film festival on Sunday, March 11, to discuss the convergence of arts criticism and social media. NPR’s Linda Holmes will be moderating and additional panelists include: Film Crit Hulk; The New Yorker’s Emily Nussbaum; and GetGlue CEO Alex Iskold. #Arts140

2. Viewers Can Livetweet Along
The Casablanca re-release will be the most interactive ‘blanca yet, urging viewers to Livetweet along using the hashtag #TweetItAgainSam. The best Tweets will be displayed on screen throughout the film, with the most shared Tweet earning its user the “Here’s Tweeting At You, Internet” sticker on GetGlue.

WORK FOR CHANGE. Gawker is looking for a new creative director with coding proficiency. Apply Here. Hyperpublic needs a web developer who’s comfy with MongoDB, Javascript and JQuery. Throw your hat into the ring. Betaworks wants a senior backend engineer and architect for contract or full-time. Expertise in Python, Mongo and AWS is preferred. Tell ‘em why it should be you. GetGlue, the social network for entertainment, has an opening for a senior product manager with 3-5 years experience and a social media presence. Apply here.

Startups like Miso and Getglue may have been getting a lot of coverage for their check-in functionality in 2011, but TVGuide.com succeeded in selling it to more than 80 advertisers, making it one of the few companies that has actually made money with social TV.

Considering how important music is to the conference, it's ironic that music apps don't make a bigger splash at SXSWi. There will be a couple app events, however. " Music 2.0: Engaging Fans with Mobile Social Apps," at 12:30pm on Tuesday, March 13, will feature executives from Mobile Roadie, MTV Networks, Creative Artists Agency and GetGlue. For an overview of today's better music apps, check out "Music Apps Gone Wild" by Evolver.fm editor Eliot Van Buskirk at 1:30pm on Sunday, March 11.

· Social media sites like Twitter, Facebook, GetGlue and Miso on Oscar Sunday garnered a total Social TV Score of 4.5 million, surging by 125% over last year (2.0 million).

And now, today, social "check-ins" layer on top of co-viewing, as more convenient tablets and phones enter the mix. New services including GetGlue, GoMiso and a host of others provide viewers and advertisers a way to connect and share with each other, while delving more deeply into the video content. But interestingly, new technology makes these new co-viewing apps less valuable than you might think.

In addition to TeamCoco.com, which is a veritable gold mine of Conan tidbits and UCG, like the Coco MoCA (Museum of Conan Art), Team Coco maintains a presence on myriad platforms — Facebook, Twitter, Foursquare, Google+, GetGlue, YouTube and Tumblr. And Wooden is the first to admit that it’s time-consuming.

GetGlue: Given that Conan is a media company, it can reap the benefits of the media-oriented social check-in service. “GetGlue is sort of a different animal in that out of all the platforms that we’re engaged with, it’s more driven toward tune-in than directing people to toward digital versions of content, but we certainly like having it the mix,” says Wooden. Thus far, there have been 265,904 check-ins on GetGlue, and Wooden says these users really enjoy Team Coco’s engagement on the platform.

A host of companies have created smartphone and tablet apps tailored for social TV viewing. SocialGuide, for instance, follows hundreds of TV broadcasts in real time, and tracks how many people are discussing the show on Twitter or Facebook. Users can click on the show of their choice and dive into the discussion.
Others, like Miso and GetGlue, let users “check in” to their favorite shows and discuss them anytime.

Karl Vontz
What I Liked: "I was really impressed with the brilliant use of social media and ‘second screen’ apps. Prior to the show, the Academy asked online fans to upload confessional videos of their personal connections to the movies, which blended nicely with the on-screen confessions of actors and directors sharing their connections. I was able to vote for the winners on the Oscar's app I downloaded to my iPhone and then follow my score along with my friends' scores on Facebook. Whether it was on the app, online, on Facebook, Twitter, Instagram, Pinterest, YouTube, or newcomer GetGlue, the Academy did a great job of connecting with fans on the device of their choice."
What I Would Have Done Differently: "The night had a bit of a nostalgic theme and I liked the Art Deco style, but it wasn't carried all the way through. I would have made a clear connection between what was happening on stage and what was happening on [the TV] screen. The constantly changing graphics and somewhat random shift between black and white and color made the show feel disjointed. I would have committed to one direction and stayed with it.”
Letter Grade: B- "There wasn't one moment in the show, good or bad, that makes me want to talk about it with my friends or co-workers, but I will be talking about the social media.”
Vontz is the New York-based director of the Clio Awards, overseeing the brand development of the world’s most recognized advertising awards show.

GetGlue and Twitter uses approve of "Luck"

For every tweet concerned about the welfare of the horses, it seems like there is another one declaring it the best show on Earth. At GetGlue.com, fans are posting about the show saying, "I love everything about this show: the actors, their characters, the photography, the writing, the story and, oh, those beautiful, beautiful horses!"

Others repeat a common theme saying, "#Luck is one of the best HBO shows I have ever seen. Dustin Hoffman, Dennis Farina and Nick Nolte in the same show? Amazing!"

Getting into horse racing lingo

If you are like one GetGlued user, you might say, "I'm having trouble grasping all the gambling terms…. and I hate it that horses have been killed in filming…. but still have to watch."

Over at GetGlue, viewers are torn between two sides saying, "Now that I've gotten a better grip on the story I'm really liking this show. I do hate seeing the horses get hurt though."

Breaking down these numbers is the bread and butter for firms like Bluefin, Trendrr, Getglue and Social Guide. How well this fledgling field works is still up for debate. But Twitter analysis did a pretty great job predicting the winners, nailing best picture, actress, and coming within a margin of error for best actor.