“This is just about the coolest paper I’ve seen in a long time, and forward-looking in terms of where the science is going,” said Dr. Marcus E. Raichle, a professor of neurology and radiology at Washington University in St. Louis.

This was such a good issue of IEEE Spectrum.

The articles accompanied by brain images were rated significantly higher than the other articles, despite the fact that the fake claim in each article wasn't actually supported by the fake evidence, in whatever form it was presented.