Pinboard: bookmarks for adamcrowe tagged 'productnarratives'

RSS

adamcrowe + productnarratives 313

« earlier

[close]

select: none ‧ this page ‧ all pages no items selected

mark as read ‧ unread ‧ private ‧ public ‧ add stars ‧ remove stars ‧ delete

tag: add or remove tag

THIS IS BOILERPLATE confirm ‧ cancel

Co.Create -- Technology, Art, And Why The Future Of Branding Is Nonfiction

'Douglas Rushkoff talks to us about the changing role of artists and technologists and how brands can no longer be abstract. #What will marketing organizations look like in the future? It will be companies that figure out how to communicate the non-fiction story of a company, so it’s going to look a lot more like a communications company than a creative branding agency. It’s going to look a little bit more like PR, in some sense. It’s going to be people who go and figure out what does your company do and how do we let the world know about that? There’s going to be a lot of psychology involved, except instead of it being psychologists turned against the consumer, it’s going to be psychologists going in and trying to convince companies that what they’re doing is worthy. It’s breaking down this false need in companies to hide from the public what they’re doing--except for the ones that do (need to hide).'

productnarratives branding DouglasRuskoff
7 weeks ago by adamcrowe

copy to mine

NYTimes.com -- How Companies Learn Your Secrets

'Experiments have shown that most cues fit into one of five categories: location, time, emotional state, other people or the immediately preceding action. -- The process within our brains that creates habits is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which habit to use. Then there is the routine, which can be physical or mental or emotional. Finally, there is a reward, which helps your brain ﬁgure out if this particular loop is worth remembering for the future. Over time, this loop — cue, routine, reward; cue, routine, reward — becomes more and more automatic. The cue and reward become neurologically intertwined until a sense of craving emerges. ...once the loop is established and a habit emerges, your brain stops fully participating in decision-making. Luckily, simply understanding how habits work makes them easier to control. [To update a habit, swap out the old routine for a new one, keeping the original cue and reward.] -- P.& G. had been trying to create a whole new habit with Febreze, but what they really needed to do was piggyback on habit loops that were already in place. The marketers needed to position Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine. Each ad was designed to appeal to the habit loop: when you see a freshly cleaned room (cue), pull out Febreze (routine) and enjoy a smell that says you’ve done a great job (reward). When you finish making a bed (cue), spritz Febreze (routine) and breathe a sweet, contented sigh (reward). Febreze, the ads implied, was a pleasant treat, not a reminder that your home stinks. And so Febreze, a product originally conceived as a revolutionary way to destroy odors, became an air freshener used once things are already clean. Eventually, P.& G. began mentioning to customers that, in addition to smelling sweet, Febreze can actually kill bad odors.'

psychology habits rituals marketing productnarratives
february 2012 by adamcrowe

copy to mine

Beyond The Beyond -- Design Fiction: Ericsson, Social Web of Things

'Hey look, it’s an Internet of Things that’s gone all Facebook and Foursquare-y.' -- I make friends. They're toys. My friends are toys. I make them.

kipple productnarratives productsarepeople toyfriends replicants from delicious
april 2011 by adamcrowe

copy to mine

Near Future Laboratory -- Lab Coats In Hollywood

Kirby: 'I introduce the term ‘diegetic prototypes’ to account for the ways in which cinematic depictions of future technologies demonstrate to large public audiences a technology’s need, viability and benevolence. Entertainment producers create diegetic prototypes by influencing dialogue, plot rationalizations, character interactions and narrative structure. These technologies only exist in the fictional world but they exist as fully functioning objects in that world. The essay builds upon previous work on the notion of prototypes as ‘performative artefacts’. The performative aspects of prototypes are especially evident in diegetic prototypes because a film’s narrative structure contextualizes technologies within the social sphere. Technological objects in cinema are at once both completely artificial—all aspects of their depiction are controlled in production—and normalized within the text as practical objects that function properly and which people actually use as everyday objects.'

productnarratives narrativeobjects liminalobjects objects narrativeenvironments transmedia storytelling sciencefiction prototyping design diegesis from delicious
february 2011 by adamcrowe

copy to mine

Flickr -- @KennethCole #Cairo

Tweeted store front: @KennethCole: 'Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC' -- (Site video: "The collection is influenced by our global landscape...")

fashion productnarratives storygraph contextcollapse globalvillage from delicious
february 2011 by adamcrowe

copy to mine

YouTube -- TED: Dale Dougherty: We are makers

'America was built by makers – curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At TED@MotorCity, MAKE magazine publisher Dale Dougherty says we're all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites.'

retribalization technology temes invention make resilience hackersvsvectoralists productnarratives from delicious
february 2011 by adamcrowe

copy to mine

Meme Hacking -- Douglas Rushkoff: Branding Doesn't Work! So Now What? PivotCon 2010 (Video)

"The human organism is attempting to evolve to the next level of awareness. And brands have no place in that conversation—I'm not saying products don't, services don't—brands don't." -- "Now you're dealing with a multi-dimensional, non-fiction conversation between people who are conversing expressly for the purpose of connecting on higher levels of organization." -- "The real problem [with the idea of 'real' social media conversations] is that there's frightfully very little real going on." -- "The reason they want to have the brand conversation is because that's all they are: brand" -- "Social media exists to help people create and exchange value directly with one another." -- "If the company doesn't have the most qualified, the most enthusiastic, people doing the thing that that company does, then nobody is going to care what that company or anyone in it is saying. And if [companies] do ... all you have to do is let them speak and the marketing part will take care of itself."

criticism branding marketing socialmedia productnarratives authenticity peoplearethekillerapp DouglasRushkoff from delicious
february 2011 by adamcrowe

copy to mine

Design Fiction Goes From Props to Prototypes

Julian Bleeker at Kicker Studio's 2010 Device Design Day: 'Prototypes are ways to test ideas—but where do those ideas come from? It may be that the path to better device design is best followed by creating props that help tell stories before prototypes designed to test technical feasibility. What I want to suggest in this talk is the way that design can use fiction—and fiction can use design—to help imagine how things can be designed just a little bit better.'

storytelling diegesis productnarratives narrativeobjects objects transmedia prototyping sciencefiction technology temes futurism design from delicious
january 2011 by adamcrowe

copy to mine

Beyond The Beyond -- Design Fiction: Provoking the future by making it

'Could we have had the iPhone without Star Trek? Can we create the next innovation without thinking about other possible worlds? What are we making out of our imaginations that will shape what’s next? As an emerging area of thought and practice, Design Fiction provides us with a way of “thinking about doing what we see and imagine.” By making models or prototypes of the future, we expose, test and probe further into it, exploring scenarios as use cases, as they are assumptions about the future made reality. Scott Smith of Changeist will take us on a journey to see where Design Fiction has come from, its impact on a generation unwittingly raised on it, and how designers, creatives, strategists, and other future-minded professions among us are applying it to actively provoke possible futures that we prefer.'

pretend roleplay scenarioplanning productnarratives design
september 2010 by adamcrowe

copy to mine

NYTimes.com -- The Way We Live Now - The Art of the Deal as Entertainment

'In the contemporary entertainment business (and also, increasingly, in sports and in politics), it’s the business that’s the entertainment and the art of the deal that’s the art that draws most notice. We have become a society that is fixated on process and absorbed by the slippery, complex machinations of the middlemen, brokers and executives who conspire offstage to determine what takes place onstage. Call this outlook “procedural voyeurism” — a redirection of mass attention from the spectacle of the game itself to the circus of the game behind the game... the era of surplus sophistication, of ceaseless and largely needless background information about the figures surrounding the facts. Perhaps as a way of filling the infinite spaces created by the advent of cable TV and the metastasizing Internet... Procedural voyeurism grants us an illusion of control over realities that we secretly fear we have no power over...'

internet #bandwidth cognitivesurplus productnarratives meta metagaming from delicious
august 2010 by adamcrowe

copy to mine

Trendwatching -- "STATUSPHERE"

'...when it comes to experiences, status can only be derived from being seen by others—while experiencing the experience, which may be a relatively brief moment—or by telling others about the experiences afterwards (which can go on for years ;-). Hence STATUS STORIES becoming more attractive and prevalent: as more brands (have to) go niche and therefore tell stories that aren't common knowledge for the masses. So as experiences and non-consumption-related expenditures take over from physical (and more visible) status symbols, consumers will increasingly have to tell each other stories to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell their own status-yielding stories to other consumers.' -- What's my motivation?

identity status statusupdates storytelling storygraph productnarratives diegesis experience trends
may 2010 by adamcrowe

copy to mine

Ag8 -- Purefold, the open media franchise, has come to a halt.

'Purefold, the open media franchise conceived by Ag8 and developed in partnership with Ridley and Tony Scott’s RSA Films, has come to a halt. A combination of factors have prevented this ambitious project from gathering the required funds to get off the ground. -- Purefold envisaged to break with some of the traditional components of branded content initiatives. Set in the near future, the project relied on prototype placement (or product invention) instead of product placement as a way to integrate advertisers into storytelling. -- Combining so many innovations proved to be a challenging recipe for most agencies and advertisers and despite advanced collaborations with several A-list brands, a lack of sufficient funding meant that Purefold was unable to move from script development stage into production stage. Because of these evolutions, Ag8 has ceased its activities.' -- Time to die.

purefold transmedia productnarratives
april 2010 by adamcrowe

copy to mine

Bubblegeneration -- Social Strategies: Choreography

'In the choreography strategy, a new architecture for interaction between buyers and sellers is crafted from the ground up. Literally, the steps of the dance of economic exchange are newly choreographed. Examples of choreography are tough to find. Most industries and markets have had largely the same choreography for decades, some for centuries. LinkedIn didn't change the choregraphy of recruitment, for example - it just made the steps in an existing dance slightly easier to perform.'

interaction transaction design socialdesign choreography productnarratives
april 2010 by adamcrowe

copy to mine

Grant McCracken -- The mystery of capitalism

'...there is something fabulously odd about a culture that depends on capitalism but that will not ever acknowledge it in the stories it tells itself about itself.'

productnarratives humanaction "capitalism"
march 2010 by adamcrowe

copy to mine

The Warc Blog -- Simon Law: If you love strategy, don't let it go... by

'We're not looking for a message - we're looking for an organising principle by which the brand behaves. That can be applied to all activities.'

strategy productnarratives ideal-actions
february 2010 by adamcrowe

copy to mine

Conversion Rate Experts -- How Apple is brilliantly using a 100-year-old persuasion strategy

'#1. Show the work that went into inventing the product #2. Show the work that goes into creating each individual product. It can give “romance” to the product. People love to associate objects with romantic pasts.'

productnarratives evocativeobjects objects advertising storytelling
january 2010 by adamcrowe

copy to mine

Wikipedia -- Abbas Kiarostami

"We can never get close to the truth except through lying."

reality reflexivity cinema art productnarratives
january 2010 by adamcrowe

copy to mine

The Last Psychiatrist -- The Limits Of Control: The Movie

'In the last scene, the movie picture appears to jolt suddenly; the only way I can describe it is that it's as if the camera operator started putting the camera down before he turning it off. What's the significance of that jolt? It's in such contrast to the stillness of the rest of the movie. Does it mean it's all a dream? He's killed? What? No, believe it or not, that jolt happens because the camera operator actually did put the camera down before he turned it off. And the director liked the effect.' -- I've *seen* this movie before, but I can't say what it is because the comment above would ruin it for you, though I'm keen to recommend it. Interesting... I kinda feel art finds you, rather than the other way around, so I'm careful not to intervene but— If you'd like to chance my ruining it for you rather than leaving things to fate: Amazon > Search: "Abbas Kiarostami Close Up" > Add to basket > Checkout > ??? > !!! yw ;^)

art cinema fourthwall productnarratives stage reality simulacra existentialism reflexivity
january 2010 by adamcrowe

copy to mine

Total Dick-Head -- Tweet of the Day

@Jsnell: "I've seen iPhones on fire off the shoulder of Verizon. I've watched Blackberries glitter near the Cingular gate. Time to dial. #nexusone"

productnarratives google nexusone bladerunner replicants
january 2010 by adamcrowe

copy to mine

The Register -- Philip K. Dick's kid howls over Googlephone handle

'On Saturday, Google confirmed that it has developed a new phone around the semi-open-source mobile operating system it calls Android, and according to press reports, the company intends to sell the device under the name 'Nexus One.' "In my mind, there is a very obvious connection to my father’s novel," said Isa Dick Hackett, president of the Dick estate outfit that handles licensing of his work. "We were never consulted, no requests were made, and we didn’t grant any sort of permissions."'

google mobile android replicants productnarratives dadoes PKD
december 2009 by adamcrowe

copy to mine

YouTube -- Obsessives: Soda Pop

'Galco’s Soda Pop Stop' -- Fucking awesome! Honest, anti big business, anti big government, CAPITALISM. -- "What I wanted to do was do business with other businesses my size – to help them become unique businesses." (via: Seth Godin)

* obsession america business inspiration folk productnarratives commonsense "capitalism"
november 2009 by adamcrowe

copy to mine

The New York Observer -- Brand-tastic! Ben Silverman Might Look Back to Find Ad Models for the Future

'Consider Illeana Douglas’ Easy to Assemble, a Web show written and produced by Ms. Douglas, who stars as an Ikea worker trying to escape showbiz. Ikea signed on as a sponsor, and marketing head Magnus Gustafsson joined to oversee story lines and plot outlines. Yet, for the most part, they let Ms. Douglas do as she pleased, even poking a little fun at the store’s quirkiness. When she first told her friends she was going to make a Web show sponsored by Ikea, “it was very, very controversial with people,” she told The Observer. “People had no idea why I was doing this and asking why would I do this instead of doing a movie. I said, ‘Well, you know, Ikea is the 400th most viewed Web site in the world.’ Who cares about NBC and CBS, I said, if you can get them to show your show in an IKEA.”'

storytelling entertainment narrativeenvironments productnarratives IKEA brandedcontent content
september 2009 by adamcrowe

copy to mine

Gladwell -- Brain Candy

'Johnson: "When we watch these [reality] shows, the part of our brain that monitors the emotional lives of the people around us—the part that tracks subtle shifts in intonation and gesture and facial expression—scrutinizes the action on the screen, looking for clues. The phrase "Monday-morning quarterbacking" was coined to describe the engaged feeling spectators have in relation to games as opposed to stories. We absorb stories, but we second-guess games. Reality programming has brought that second-guessing to prime time, only the game in question revolves around social dexterity rather than the physical kind.' [Plus the game of decoding the producer's presentation of the action] -- On the "delayed gratification' of gaming: '"Playing a video game is, in fact, an exercise in “constructing the proper hierarchy of tasks and moving through the tasks in the correct sequence,” he writes. “It’s about finding order and meaning in the world, and making decisions that help create that order.”''

meta culture extradiegesis diegesis entertainment gaming tidying tv realitytv productnarratives storygraph literaryculturevsoralculture cognitivesurplus play via:diemkay television
september 2009 by adamcrowe

copy to mine

New York Times -- Consumed: This Joke’s for You

'10,000 cases and counting of Brawndo have sold online or via convenience stores in the Northeast and other regions. This happened not because of a movie-studio marketing brainstorm. It happened because of an “Idiocracy” fan in Oakland named Pete Hottelet. A graphic designer with very particular pop-culture tastes, Hottelet has started a business devoted to bringing to life certain products from movies. His business is called Omni Consumer Products, a name borrowed from the fictional megacorporation in “Robocop.” -- “I watched ‘Idiocracy,’ and I was like, ‘O.K., we’re in,’ ” Kirby says. “Based on how things are going on in the world, and especially our country right now, this is a shoo-in.” He laughs as he says this, so I wasn’t sure what he meant. Are we already living “Idiocracy”? “Absolutely,” he says. “It’s all about overcommercialization.”'

transmedia narrativeobjects liminality liminalobjects objects productnarratives productplacement metabrands defictionalization merchandise simulacra consumerism satire
september 2009 by adamcrowe

copy to mine

Tru Blood Beverage

'The official site to buy Tru Blood Beverage. Enliven yourself with this uniquely carbonated, slightly tart, lightly sweet blood orange drink.'

transmedia storytelling trueblood narrativeobjects objects liminality liminalobjects extradiegesis carrierobjects blood infection vampires productnarratives productplacement metabrands defictionalization merchandise
september 2009 by adamcrowe

copy to mine

Omni Consumer Products

'Omni Consumer Products is a product development company located in the San Francisco Bay Area, with a focus on licensing, defictionalization, and reverse-branding.' -- Did Tru Blood

branding transmedia merchandise entertainment liminality liminalobjects objects narrativeobjects productnarratives productplacement trueblood metabrands defictionalization agencies
september 2009 by adamcrowe

copy to mine

interactions magazine -- Systems Thinking: A Product Is More Than the Product

'... de Souza and Leitão show how the communication approach of “semiotic engineering” can help ensure consistency and coherence. They critique the HCI community (and my past work) for optimizing the individual components at the expense of the whole. They are correct. A systems analysis goes beyond the design of individual screens or actions. It considers the entire experience from start to finish: thought through action through reflection. To make this a whole, seamless, coherent experience requires considering each action, each system response, each message - whether verbal or visual, silent or audible, visceral or behavioral, haptic or happenstance - all as part of the whole. Make sure that each message is consistent with the others in tone, voice, locus, and message. All steps must be readily accommodated, with the system always anticipating and ready for whichever choice the person makes. This is what it means to be a system: to think of everything.'

experience service design product productnarratives serviceecologies
september 2009 by adamcrowe

copy to mine

Newsless -- The 3 key parts of news stories you usually don’t get

'As long as the news is structured solely around what just happened, journalists are going to be fighting a rough battle. With a latest-news-only approach, we stoke demand for journalism by trying to snag people’s attention with each new development. There’s another way, one that leads to a more informed and more loyal public, and allows us to do better work. It involves: #Enlarging the market for journalism by making it easier for more people to understand the longstanding facts behind each story. #Increasing the appeal of journalism by letting folks in on the details of our quest to uncover the truth. #Expanding the appetite for journalism by explaining what we don’t know, and what we’re working to find out. -- As news consumers, we should be demanding these things as well. After all, right now we’re only getting the lamest part of the story.' -- What? Who? When? Where? How? and Why?

journalism news context transparency productnarratives
august 2009 by adamcrowe

copy to mine

The Onion -- Study: Watching Fewer Than Four Hours Of TV A Day Impairs Ability To Ridicule Pop Culture

'"An hour or two of television per day simply does not provide enough information to effectively mock mediocre sitcoms, vapid celebrities, music videos, and talk-show hosts—an essential skill in modern society," said Dr. Madeleine Ben-Ami, a professor of cognitive science and chief author of the study. Ben-Ami said she and her colleagues fear that, if it is not corrected, television illiteracy could result in an American sub-group unable to function in the modern world. "Because the ridicule of pop culture comprises the bulk of today's social discourse, a non-viewer is at a distinct disadvantage in the workplace, on campus, and in the dating scene."'

* productnarratives meta culture popculture snark tv content lulz television
august 2009 by adamcrowe

copy to mine

Deep Dive Marketing -- The New Music Business Model: Imogen Heap

Not so much a business model, more an attention model where people enjoy the shared chaos of production and collaborative 'tidy up' towards a finished product. Mess is lore, as some folk say. -- '#Chapter 4: Building it Together: Heap has more than 735,000 followers on Twitter, each of whom feels invested in the making of Ellipse and is eagerly awaiting its release. They’ve been there every step of the way, offered their opinions and insights when asked for advice about songs, helped create Heap’s bio and album art, and were the friends who were always willing to lend an ear… and a hand. #Chapter 6: Heap TweetUps' -- And then the afterparty. -- '#Chapter 7: Cafe Heap' -- And then the product in its solid state is too opaque and so people start looking for the next 'production' to get involved in. #Chapter Z: The awkward second album where any remaining fans demand repeats of attentional gimmicks of which the artist has run out and can only plead, "But it was always about 'the music'."

popculture fandom socialmedia productnarratives engagement attention marketing sharing authenticty culture
august 2009 by adamcrowe

copy to mine

NeboWeb -- Everyday Life: An Interview with Helge Tenno

Love this guy -- 'My take is that companies are value providers, not product providers. A product in and of itself is completely worthless. It’s not until the product is introduced to a situation that it begins to provide value. As they are already important value providers to it, they need to find out how they can extend this value and add to it through additional services and utilities. In this case I think people will become members subscribing to existing, additional and updated value. Examples could be Nike Plus, Fiat Eco:Drive or MTV backchannel. All of them could be set up for a subscription model instead of a free or paid product model. The games industry is doing this already, with the likes of WOW or Anarchy Online. -- A market is filled with companies producing products for situations. The challenge with the everyday life mindset, and thereby the consequence, is that marketing starts moving to arenas where there is no opportunity to buy the same space the next week.' -- Yup.

marketing productnarratives via:chromacomms
august 2009 by adamcrowe

copy to mine

PopTech -- The Future of Capitalism in Five Minutes: Meaning-Driven Business in Fast Times

Great roundup of next-gen capitalism thinkpieces -- 'Some recurring themes emerge though the more you read: On the organizational, delivery side, these themes are “social,” “real-time,” and “micro.” And on the cultural, the leadership side, they are “authenticity,” “generosity,” and “empathy.” If you combine the two layers, you get an interesting matrix – let’s call it the “Meaning-Driven Business Matrix.” This is the playing-field in which all product, service, and business model innovation will take place from now on...'

economics ideals ethics innovation transparency sustainability productnarratives "capitalism"
august 2009 by adamcrowe

copy to mine

From The Head Of Zeus Jones -- Great examples of how operations can become marketing

'I think the best definition for this kind of marketing is that it is: an aspect of internal operations that has been made transparent to customers and in doing so has become a driver of loyalty or additional business. -- In most cases, their value is obvious or easy to measure. There’s no need to create a secondary measure like “engagement” in order to figure out the value of these ideas to the company. They’re also really smart and really inventive solutions to business problems. They solve marketing problems by saving money or making more money rather than by “investing” in marketing programs whose returns are questionable.' -- Business as Massively Multiplayer Real-time Strategy Game: Examples listed by factors of (re)production: #Delivery #Sourcing #Construction #Billing #Payment #Internal metrics or data #Repair #Saving money

productnarratives socialmedia cocreation business innovation ZeusJones thegamingofeverydaylife
august 2009 by adamcrowe

copy to mine

YouTube -- Mad Men: The Carousel
madmen advertising productnarratives time nostalgia memory
august 2009 by adamcrowe

copy to mine

Gamasutra -- SIGGRAPH: Wright Talks Perception And 'Entertaining The Hive Mind'

'“It’s about filling the pipe with meaning.” "The data becomes the hub for other experiences," he added. "The IP sits on the data model and the community a data hub for entertainment moving forward. The game becomes a tool set for creativity." Says Wright. So to Wright the challenge for the future is reaching and entertaining the new world, literally. To Wright, the world has not moved from hierarchical to flat, but from hierarchical to interconnected. "More and more I have to think of entertaining the hive mind," says Wright.'

entertainment sandbox gaming data productnarratives collectiveintelligence hivemind WillWright
august 2009 by adamcrowe

copy to mine

cityofsound -- Why Lost is genuinely new media

'OK, the cover is badged as a 'Lost' product, so the artifice is partly lost, but still. Generating an ISBN for the book; creating an author; having an actual book written (it's out in May); all relatively straightforward for an enterprise on this scale. All of this creates an entry in a new data-space: in this case, the Amazon database and user experience. This is the producers of the show (presumably) actually using the identifiers of other operations to provide coherent hooks for interaction around their product. Comments, discussions, tags - all could follow. How long before there's a Driveshaft CD available? (A while, I hope. Though it looks like there was a faux Myspace account for Driveshaft at one point.) One half expects the Sawyer character to turn up as an actual Flickr user, posting images from the beach, or more likely, selling bits of charred aircraft on eBay. This isn't so much product placement as identifier placement.' -- Metacontent

lost transmedia narrativeobjects objects meta productplacement productnarratives mythology additivecomprehension fandom
august 2009 by adamcrowe

copy to mine

Neoco’s blog -- We’re scaring people into buying new Wii game

"The campaign features 10 short ‘night vision’ video clips featuring real people with real reactions as they play the game in ‘the dark’." -- Love this; first for the 'brutal simplicity of thought' -ness and secondly, because the 'game tester' setup kinda reminds me of that Shamrock 'commercial testing' setup in Halloween III: http://www.youtube.com/watch?v=6K518NKsZz (Don't watch if you don't like creepy-crawlies)

advertising gaming wii horror genre productnarratives
july 2009 by adamcrowe

copy to mine

Jude Gomila -- Mapping Out the Real Time Web

'#Media Level: Media like video, music, games or pictures now create their own data trail into the real time web. For example, inside games you can retweet your score. Picture tagging and real time music tracking are other examples of media creating a real time data source. #Filtering Level: We now have a huge amount of data to process. There are many ways to filter the data. Including but not limited to rating based, location based, time based and socially based. -- ... the reactions from syndication go out to cause new data being created resulting in phenomena like hashtags, RTs and news hype - this is a type of real time feeback effect.'

realtime web data productnarratives virtualgoods diagrams #bandwidth #processing
july 2009 by adamcrowe

copy to mine

180360720 -- Post Digital Marketing 2009

"Discovering how companies create value in the context surrounding the product is crucial in order to become invaluable inside the most important interface between the company and the customer – the experience." -- Yup. What's your product narrative? Can haz hacks with that? (p185. Good note about the cathedral/bazaar cocreation model.)

productnarratives experience context brandedutility servicecologies transmedia catheralbazaar peopleshaped copycat propagation planning marketing presentations via:iaintait
july 2009 by adamcrowe

copy to mine

180360720 -- New Strategies Require New Measurements

'People don't know what they want – so stop asking them.' -- What gets numbered gets numb.

productnarratives experience context measurement numbers data planning marketing presentations
july 2009 by adamcrowe

copy to mine

Scribd -- FREE by Chris Anderson (Full book)

'#Free 1: Simple cross-subsidy #Free 2: Ad-supported #Free 3: Freemium #Free 4: Gift economy -- #Reversible business models: In China, some doctors are paid monthly when their patients are healthy. If you are sick, it’s their fault, so you don’t have to pay that month. It’s their goal to get you healthy and keep you healthy so they can get paid. -- In Denmark, a gym offers a membership program where you pay nothing as long as you show up at least once a week. But miss a week and you have to pay full price for the month. The psychology is brilliant. When you go every week, you feel great about yourself and the gym. But eventually you’ll get busy and miss a week. You’ll pay, but you’ll blame yourself alone. Unlike the usual situation where you pay for a gym you’re not going to, your instinct is not to cancel your membership; instead it’s to redouble your commitment.' -- On the fallacy of consistent price elasticity: 'The truth is that zero is one market and any other price is another.'

economics prices free complements strategy businessmodels marketing selling psychology risk incentives communities participation scale asymmetry networkeffects peerproduction productnarratives information piracy hackersvsvectoralists abundance digital cognitivesurplus temes #processing #storage #bandwidth #ubiquity #specialization google ChrisAnderson books
july 2009 by adamcrowe

copy to mine

PSFK -- Kevin Slavin’s “This Platform Called Everyday Life”

'Kevin opened his talk with a story about a fascinatingly bizarre woman who had such intense feelings for the Berlin Wall that she married it. Through his talk, Kevin demonstrated how the woman’s relationship with the Wall, while extreme, parallels the relationships we’re developing with the material objects we love, use, play with, and wear. Technologies that give an object an ‘identity’ and make it ’smarter’ (RFID, accelerometers, QR codes, GPS) are breathing artificial life into our favorite unliving things. These technological innovations are, in essence, moving us towards a complete convergence with the objects in our lives… Maybe we are becoming more dependent and defined by our possessions because they are becoming more dependent and defined by us.'

* temes everyware objects evocativeobjects relationalobjects liminality liminalobjects selfobjects spimes productnarratives interaction design mixedreality puppetry areacode thegamingofeverydaylife retribalization
july 2009 by adamcrowe

copy to mine

Wired -- The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

'Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance. -- ...people change their behavior—often for the better—when they are being observed... -- We tend to think of our physical selves as a system that's simply too complex to comprehend. But what we've learned from companies like Google is that if you can collect enough data, there's no need for a grand theory to explain a phenomenon. You can observe it all through the numbers. Everything is data. You are your data, and once you understand that data, you can act on it. -- For many Nike+ users, doing their exercise becomes inextricable from measuring it. "Forgetting my Nike+ sensor, or my iPod battery being dead, just takes the life out of my run."'

nike+ nikeplus experience design productnarratives sousveillance quantifiedself numbers analytics realitymining performance data feedback reflexivity thegamingofeverydaylife
june 2009 by adamcrowe

copy to mine

180/360/720 -- REAL value AS it is happening

"Create an arena for measuring value. Where tools are designed to generate real time, live data, by the participants – to be shipped back to the company giving us the data we need in order to develop groundbreaking insights."

marketing realtime measurement productnarratives thegamingofeverydaylife
june 2009 by adamcrowe

copy to mine

Flickr -- Vintage DHARMA ads

"Retro DHARMA ads found in various old mags from the 60s - 80s."

lost fandom productnarratives advertising
june 2009 by adamcrowe

copy to mine

Alice and Kev: The story of being homeless in The Sims 3

"This is an experiment in playing a homeless family in The Sims 3. I created two Sims, moved them in to a place made to look like an abandoned park, removed all of their remaining money, and then attempted to help them survive without taking any job promotions or easy cash routes. I have attempted to tell my experiences with the minimum of embellishment. Everything I describe in here is something that happened in the game. What’s more, a surprising amount of the interesting things in this story were generated by just letting go and watching the Sims’ free will and personality traits take over." -- @Baudrillard The desert of the real estate?

sims homelessness recession america simulation simulacra storytelling productnarratives narrativeenvironments virtualworlds machinima liveart art thegamingofeverydaylife
june 2009 by adamcrowe

copy to mine

bTWEEN 09 Day 1 -- Purefold: David Bausola Video
purefold productnarratives transmedia storytelling creativecommons
june 2009 by adamcrowe

copy to mine

TradeMe.co.nz -- Scary washing machine. No really, its terrifying! for sale

"On heavy duty spin cycle it sort of sounds a bit like the tortured howls of 1000 undead writhing in the sulphury pits of hell mixed with a train with carriages full of scrap iron sliding down the road with no wheels, on fire, into a bell factory. If your in a fix and need a cheap washing machine and are either completely deaf or hate your neighbours this baby is for you. $1 reserve, pick up only, Waterview Auckland. Selling to pay for my counseling."

advertising selling storytelling productnarratives :-)
june 2009 by adamcrowe

copy to mine

YouTube -- Barclays Bank - Blade Runner Ad (Paxman)

"Why can't I just talk to somebody?!"

advertising bladerunner narrativeenvironments productnarratives automation customerservice
june 2009 by adamcrowe

copy to mine

YouTube -- Barclays Bank - Blade Runner Ad (Stracey)

"Why can't I just talk to somebody?!"

advertising bladerunner narrativeenvironments productnarratives automation customerservice
june 2009 by adamcrowe

copy to mine

YouTube -- Barclays Bank - Blade Runner Ad (Webb)

"Why can't I just talk to somebody?!"

advertising bladerunner narrativeenvironments productnarratives automation customerservice
june 2009 by adamcrowe

copy to mine

First Monday -- Storytelling in new media: The case of alternative reality games 2001–2009

'This paper presents five Alternate Reality Game (ARG) case studies which reveal common features and mechanisms used to attract and retain diverse players, to create task–focused communities and to solve problems collectively. Voluntary, collective problem solving is an intriguing phenomenon wherein disparate individuals work together asynchronously to solve problems together. ARGs also take advantage of the unique features of new media to craft stories that could not be told using other media. -- We suggest that the collective story that emerges during an ARG normally supplants the grand or master narrative (Lyotard, 1984) and allows players to become actors and heroes. ...the goal of these games is not to create an alternate reality, but to create a storyline that infiltrates real life. If the drive to solve collective problems could be yoked to a significant social goal, ARGs could result in collective behavior that does more than market media products.'

agile storytelling alternativerealitygaming collectiveintelligence collaboration narrativeactivism puzzle exogenous metanarratives productnarratives narrativeobjects objects narrativeenvironments augmentationistsvsimmersionists puppetry liminality liminalobjects rabbitholes campfires socialgraph storygraph agencyagency seriousgames cognitivesurplus synaptics #processing #complexity thegamingofeverydaylife
june 2009 by adamcrowe

copy to mine

Advertising Age -- Advertising for HBO's 'True Blood' Bends Truth a Bit

'... print ads that seem to promote real products and services from Geico, Gillette, BMW's Mini Cooper, Harley-Davidson, Ecko and Monster -- but act as if the audiences for these popular goods are vampires. HBO's idea is to play along "that fine line of fully disrupting someone's experience and at the same time immersing them in your experience," said Zach Enterlin, VP-advertising and promotions for HBO. The campaign contains many other elements, including evening weather reports on radio for vampires who might just be starting their day; a faux ad for movie theaters made to look like the ads for local businesses that normally appear before the show starts; and a faux weekly newsmagazine set to appear on HBO on Demand and HBO internet platforms that includes a segment called "The Vampire Report." That segment will cover "notable events that have occurred over the past week as vampires continue their integration into human society," according to HBO.'

transmedia storytelling trueblood productnarratives narrativeobjects liminality liminalobjects verisimilitude epistolary
june 2009 by adamcrowe

copy to mine

MOCpages.com -- Villa Savoye: A LEGO® creation by Matija Grguric

"My first serious architectural LEGO model. This is Villa Savoye, designed by famous Le Corbusier (Charles-Édouard Jeanneret-Gris), swiss-born architect, urbanist, designer, writer and painter. It is situated in Poissy, outside of Paris, France. Completed in 1929. it is one of the most recognisable architectural presentations of the International Style"

lego architecture modernism productnarratives
may 2009 by adamcrowe

copy to mine

Engadget -- Blade Runner starring the iPod shuffle and Kindle 2 (Video)

"Two of the latest talking devices perform a scene from the sci-fi classic. Which is the better actor?"

kindle ipod productnarratives bladerunner voigtkampf PKD
may 2009 by adamcrowe

copy to mine

Vimeo -- Anthony Dunne at Innovationsforum Interaktionsdesign 2007

Meat

technology behaviours productnarratives objects robots relationalobjects design criticaldesign biology bioengineering meat simulacra verisimilitude Dunne&Raby
april 2009 by adamcrowe

copy to mine

From The Head Of Zeus Jones -- Message v. subject: execution v. idea.

'I think that this relentless focus (purposeful or otherwise) on communications also blinds agencies to larger opportunities that are emerging. Clients may not need help talking to their customers but that doesn’t mean they don’t need help. After the channels of communication are established and after the pleasantries have been exchanged, customers will want something to talk to companies about. The best things to talk about are things that the company is doing to make their products, services or experiences better. It seems to me that there’s still a lot of demand for help in improving our clients’ core services and making them more marketable. For applying marketing thinking to operations. Personally I find it’s actually far more rewarding to do this kind of work because you’re actually collaborating with your clients on things that are lasting and have unquestioned (rather than questionable) value within their organisations.' -- Video inside

agencyagency socialmedia socialproduction productnarratives ZeusJones
april 2009 by adamcrowe

copy to mine

Tweenbots -- Robot/People art by Kacie Kinzer

'Tweenbots are human-dependent robots that navigate the city with the help of pedestrians they encounter.' -- It's a Robot-Japanese Tourist!

robots navigation anthropomorphization relationalobjects objects productnarratives nurturance empathy kindness lost help :-)
april 2009 by adamcrowe

copy to mine

Designing Interactions -- Interviews: Bill Gaver

'Bill gives three examples of experimental designs that use weight and force sensors to enable designs with subtle interactive sensitivities. The Drift Table has a window in the center displaying slowly moving satellite images; the Key Table indicates the mood of people in a house, and the History Tablecloth illuminates around objects that are placed on it.'

productnarratives interaction experience design sensors objects
april 2009 by adamcrowe

copy to mine

Designing Interactions -- Interviews: Dunne and Raby

'Tony and Fiona describe their fascination with complex pleasures and existential design. They experiment with designs that pander to the bad side of people, appealing to contradictory and irrational emotions.'

criticaldesign design experience productnarratives objects Dunne&Raby
april 2009 by adamcrowe

copy to mine

Designing Interactions -- Interviews: Durrell Bishop

'Durrell points out that coins and banknotes are abstract representations of value, and suggests that physical tags can be designed to represent any abstract item, as long as we can remember what they mean by recognizing their form and behavior.' -- Objects are only representations

design money promixity objects productnarratives interface
april 2009 by adamcrowe

copy to mine

TIME -- 10 Ideas Changing the World Right Now: 10. Ecological Intelligence -

'what if we could seamlessly calculate the full lifetime effect of our actions on the earth and on our bodies? Not just carbon footprints but social and biological footprints as well? What if we could think ecologically? That's what psychologist Daniel Goleman describes in his forthcoming book, Ecological Intelligence. Using a young science called industrial ecology, businesses and green activists alike are beginning to compile the environmental and biological impact of our every decision — and delivering that information to consumers in a user-friendly way. That's thinking ecologically — understanding the global environmental consequences of our local choices. "We can know the causes of what we're doing, and we can know the impact of what we're doing," says Goleman, who wrote the 1995 best seller Emotional Intelligence. "It's going to have a radical impact on the way we do business." -- "We once had the luxury to ignore our impacts," says Goleman. "Not anymore." '

economics ecology environment information sustainability symbiosis gaia productnarratives
april 2009 by adamcrowe

copy to mine

Core77 -- Greener Gadgets: Power-Hog

'Power-Hog is a power consumption metering piggy bank designed to sensitize kids to energy cost associated with running electronics devices. Plug the tail into the outlet and the device into the snout; feed a coin to meter 30 minutes of use.'

product design productnarratives energy electricity conservation children relationalobjects objects nurturance
april 2009 by adamcrowe

copy to mine

MetropolisMag -- Within the Product of No Product

'... what if the aspiration is purely not to buy? How might designers participate in an economy of no product? Could product design focus on concepts of “one for life” tools and objects, tech devices that can be infinitely upgraded with a minimum purchase, methodologies for assembling new products out of surplus leftovers from the binge years? Is there a product of no-product aesthetic that would let consumers tangibly track how one purchase actually eliminates the need for a range of other products, in the same way that the archaic 20th-century notion of the “labor-saving” device motivated the purchase of appliances? Design might create the “purchase-saving” appliance and link objects into permanent one-for-life relationships, under which users could cheaply modify external colors and textures to personalize products over long arcs of time.'

product design productnarratives objects spimes consumerism via:chromacomms
march 2009 by adamcrowe

copy to mine

Loading Haiku

"Loading Haiku. Poems released. Under Creative Commons. Take them for loaders."

storytelling narrativeenvironments productnarratives storygraph serviceecologies statusupdates commons IainTait
march 2009 by adamcrowe

copy to mine

crackunit.com -- Loading Haiku

'Basically it’s a collection of Haiku that I started writing whilst waiting for heavy websites to download (and there’s been a few recently). Then I figured I’d release them all under a Creative Commons License so that people can take them and re-incorporate them into their loading sequences.' -- Clever pre-experience design

storytelling narrativeenvironments productnarratives storygraph serviceecologies statusupdates commons
march 2009 by adamcrowe

copy to mine

Wired -- Clive Thompson on the Revolution in Micromanufacturing

'The Etsy guys attribute their success in part to customers tiring of cookie-cutter products. "The '90s were the period of wearing big-box names on your chest," says Adam Brown, who heads up Etsy's cooperative advertising program. The site's popularity may also be a reaction to the slightly sour, rummage-sale feel that taints eBay, progenitor of the modern microbusiness. But I believe our craving for one-off goods goes deeper yet. Digital culture has always been about customization and individuality: blogging your thoughts, designing monster houses in The Sims, Flickring your life, crafting unviewable MySpace backgrounds. It's all about creating a personalized aesthetic. After years of molding the digital world to suit our style, is it any wonder we want to do the same to the physical realm?'

design authencity provenance productnarratives craft folk diy do culture etsy manufacturing personalization
march 2009 by adamcrowe

copy to mine

Pulse Laser -- If products are people too, let them have a thousand true fans…

"Could Kelly’s [1,000 true fans] solution extend to the design, manufacture, marketing and distribution of products? ...not buying into a product design as a brand, but more like micro-investing in a product at it’s conception. Almost like a distributed commission of something that you’ve followed the progress of like a work of art. This model would be a potential new spin on both human-centered design and product marketing. Collect the desires and needs of your customer base, but they’ve bought into the design process revealing something new about that. You can see some of this in communities such as Etsy... Is this possible in the arena of more complex products with behaviour, connectivity, and services woven into them? Is it possible where there’s not a direct relationship to the artisan or designer - that is, could it scale to work for larger companies and brands? ... creating products and potentialities for products that will garner a fanbase through their lifetime..."

design socialobjects sharedobjects objects production productnarratives authenticity fandom crowdsourcing provenance prototyping manufacturing distribution etsy longtail
march 2009 by adamcrowe

copy to mine

BuzzMachine -- The inside-out agency

"... invest effort in social tools that enable customers to tell you what you should be producing; hand over as much control to them as you can. The goal must be to produce a product people love." -- Product. -- Comment: Jenn_lee_ca: "I think that the Internet brings the marketing/PR person back to its roots. Marketing is supposed to be the 4 Ps: Product, Price, Place and Promotion. Many agencies only focus on promotion. They have no say in the product, the price or its distribution."

agencyagency socialmedia socialproduction peerproduction production productnarratives serviceecologies
march 2009 by adamcrowe

copy to mine

Telegraph -- New 'safe' bed allows savers to safely store their cash under the mattress

'Robbie Feather, managing director of Feather & Black said: “Confidence in banks has hit an all-time low and fears of a recession crime wave have been raised by the Home Secretary. As a result people genuinely seem concerned about the safety of their money. Our new Safe bed began as a slightly tongue-in-cheek idea but we are now confident that it will appeal to home owners who want to store their money or valuable belongings in a safe place."'

economics money fear security productnarratives
march 2009 by adamcrowe

copy to mine

Botanicalls -- Kits

"Botanicalls Kits let plants reach out for human help! They offer a connection to your leafy pal via online Twitter status updates to your mobile phone. When your plant needs water, it will post to let you know, and send its thanks when you show it love."

twitter sensors arduino botany plants serviceecologies productnarratives statusupdates nurturance
february 2009 by adamcrowe

copy to mine

Twitter Mosaic

"Make Art from Twitter (and then buy it!)" -- Cute.

twitter socialmedia serviceecologies productnarratives communities
february 2009 by adamcrowe

copy to mine

Harvard Business Review -- Technology and Human Vulnerability: A Conversation with MIT's Sherry Turkle (PDF)

'We are ill prepare for the new psychological world we are creating. We make objects that are emotionally powerful; at the same time, we say things such as "technology is just a tool" that deny the power our creations both on us as individuals and on our culture. I find it amazing how in less than one generation people have gotten used to the idea of giving their children Ritalin–not because the childen are hyperactive but because it will enhance their performance in school. who are you, anyway–your unmedicated self or your Ritalin self? for a lot of people, it has become unproblematic that their self is their self with Ritalin or their self with the addiction of a Web connection as an extension of mind. As one student with a wearable computer with a 24-hour Internet connection put it, "I become my computer. It's not just that I remember people or know more. I feel invincible, sociable, better prepared. I am naked without it. With it, I'm a better person."'

psychology relationships robots replicants toys toyfriends nurturance relationalobjects objects simulation simulacra reality virtuality authenticity humanity cyborg aliveness emotion projection transference philosophy rorschach identity play reflexivity transformation technology productnarratives SherryTurkle pdf
february 2009 by adamcrowe

copy to mine

Wired.com -- Twitter Fast Growing Beyond Its Messaging Roots

"Enterprising hackers are creating apps for sharing music and videos, to help you quit smoking and lose weight -- spontaneously extending the text-based service into one of the web's most fertile (and least likely) application platforms." -- Comment: Steve Woodward: "The beauty of Twitter is that it's like a cocktail party that enables users to communicate three ways: listening to the general chatter, having a conversation that others can eavesdrop on if they want, or shutting the door and having a private conversation."

twitter serviceecologies commandline sensors blobjects productnarratives socialsoftware socialcomputing hacking
february 2009 by adamcrowe

copy to mine

Seth's Blog -- Which comes first, the product or the marketing?

"... just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true."

marketing productnarratives
february 2009 by adamcrowe

copy to mine

YouTube -- Charts Music - Songsmith fed with Stock Charts

"Melodies derived from Stock Charts, arranged with Songsmith, the Microsoft Composition Tool. www.kreidler-net.de " -- Genius? You know's it!

stocks data generative music productnarratives
february 2009 by adamcrowe

copy to mine

crackunit.com -- Life Is For Connectedly Sharing Better - The Advertising Myth

"It’s the things that are in heads, on screens and coming down wires that are interesting and important. Not stuff a camera can easily capture." -- TRUE.

advertising collaboration sharing memes experience spectacle fake verisimilitude metaphor productnarratives
january 2009 by adamcrowe

copy to mine

Experience Curve -- Is Advertising Worth Saving?

"... advertising is still a valuable discipline, but what it needs is a higher purpose. Advertising needs to inspire more than mass consumption, it needs to communicate ideas that inspire action, and participation. I believe the future of all business will be based on what Lawrence Lessig calls a Hybrid Economy, where a business co-creates value with it’s customers, and the businesses that win in that case will be the ones that not only have a system to capture and share that value, but inspire their customers to create more and more valuable things and ideas."

advertising socialmedia productnarratives peerproduction cognitivesurplus do
january 2009 by adamcrowe

copy to mine

russell davies -- from product to project

On howies Hand-Me-Down bags: "I've been thinking about how I can continue to projectise this product. And how this bag can have a 10-year + story. So I'm trying to add spimeiness to it and to use internet stuff as a memory aid for this thing. imagine telling the story of the life of the bag that way, keeping it as a project not a product. But what would be really nice would be if it could tell its own story more. Generate its own data. I could attach an RFID tag, but I'm not quite sure what would ever read it. I guess ideally it would have it's own GPS logging stick sewn in. Or something." -- Perhaps the dirt it picks up is sent off to a lab for analysis... On-board arduino and light sensor for bag = open/closed monitoring... Weight check in/out on departure/arrival...

productnarratives narrativeobjects storytelling epistolary memory data spimes
january 2009 by adamcrowe

copy to mine

« earlier

Copy this bookmark: