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adamcrowe + planning   247

Seth's Blog -- Alignment
'#The Apple relationship: I want Apple to be cool. Apple wants to be cool. That's why there's little pushback on pricing or obsolence or disappointing developers. '#The Walmart relationship: I want the cheapest possible prices and Walmart wants to (actually works hard to) give me the cheapest possible prices. That's why there's little pushback about customer service or employee respect... the goals are aligned. #The demagogue politician relationship: I will feel more powerful if you get elected and get your way. You will feel more powerful if you get elected and get your way.Alignment isn't something you say. It's something you do. Alignment is demonstrated when you make the tough calls, when you see if the thing that matters the most to you is also the thing that matters the most to the other person. The tension that comes from misalignment can work for a while, but it's when alignment kicks in that the enterprise really scales.'
marketing  planning  strategy 
april 2011 by adamcrowe
Northern Planner -- Enough already, creativity sells
Brainjuicer presentation: "If you push a message into people's heads, you stop people feeling stuff. If you feel nothing, you do nothing."
emotionalintelligence  planning  advertising 
april 2011 by adamcrowe
Ribbonfarm -- A Big Little Idea Called Legibility
'The big mistake in this pattern of [authoritarian] failure is projecting your subjective lack of comprehension onto the object you are looking at, as “irrationality.” The deep failure in thinking lies is the mistaken assumption that thriving, successful and functional realities must necessarily be legible. Complex realities turn this logic on its head; it is easier to comprehend the whole by walking among the [parts], absorbing the gestalt ... than by hovering above it. This imposed simplification, in service of legibility to the state’s eye, makes the rich reality brittle, and failure follows. ...legibility quells the anxieties evoked by apparent chaos. There is more than mere stupidity at work. ...the process is driven by a naive “best for everybody” paternalism, that genuinely intends to improve the lives of the people it affects. Individuals lacking the capacity for rich introspection apply dumb 12-step formulas to their lives and fail.'
literaryculturevsoralculture  linearity  bureaucracy  control  statism  utilitarianism  paternalism  realityprogramming  technocracy  centralization  planning 
april 2011 by adamcrowe
The Digital Brief | Teehan+Lax
'So what does a digital brief look like?'
planning  briefing 
january 2011 by adamcrowe
Adam Curtis Blog -- MADISON AVENUE
Norman B. Norman: "The philosophy of our agency is... empathy." -- 'The widespread fascination with the Mad Men series is far more than just simple nostalgia. It is about how we feel about ourselves and our society today. As we watch the group of characters from 50 years ago, we get reassurance because we know that they are on the edge of a vast change that will transform their world and lead them out of their stifling technocratic order and back into the giant onrush of history. The question is whether we might be at a similar point, waiting for something to happen. But we have no idea what it is going to be.'
documentaries  history  advertising  planning  madmen  consumerism  nostalgia  theadvertisedlife  AdamCurtis  from delicious
august 2010 by adamcrowe
No Man’s Blog -- 8 sins of nu-marketing folks
'#8. Over chatter, under-doing. Well, that’s not a sin as such, just the fact that it’s so damn easier to blog about the seismic change than to implement it in real business. How easy it is to write about “Agile Planning” or about “The future of advertising is great products that have marketing embedded in them” and how oh so difficult it is to implement it. There are probably 10,000 think-tanks for every single do-tank.'
expertism  planning  do 
april 2010 by adamcrowe
Made by Many -- A Manifesto for Agile Strategy
'#Collaboration amd conversation over strategy decks and documentation #Simplicity of purpose over ’sacred’ consumer insights #Testing hypotheses over long-winded research and deduction #Responding to change over following a plan' -- Make the work work.
agile  strategy  planning  design  do 
april 2010 by adamcrowe
I AM THE CLIENT! -- What the fuck is planning?
'I don't need a planner. I need ads! I need someone to do an ad when I say 'Do an ad' and keep doing it until I (and my mother - she's nearly target audience) like it! What more is there to advertising? What happened? Did I miss something? When did all this shit happen?' -- Planner dude is gonna be spending your money on his time telling you why you shouldn't waste your time spending money without first spending your money on his time telling you why...
planning  overthink  clients  satire  lulz 
november 2009 by adamcrowe
The Planning Lab -- The Mother of All Branding Literature
"Desire does not want satisfaction. To the contrary, desire desires desire. Images are often so appealing that things cannot satisfy. Some people desire desirelessness with such a passion that it actually increases their ability to desire. We are what we become stronger in. Postmodern consumption is inextricably linked with aspects of sexuality, both conscious and subconscious. Desires are constructed through linkages between consumption and the human body. Visuals continue to be the most powerful tool because they never satisfy."
consumption  desire  branding  planning  presentations 
november 2009 by adamcrowe
Please Feed The Animals -- The head of planning for Amalgamated Provides An Open Book Test For Planners
planning  career 
september 2009 by adamcrowe
Vijay Govindarajan's Blog -- Strategy as Transformation
'Actions companies take belong in one of three boxes: #Box 1 - Manage the present; #Box 2 - Selectively abandon the past; and #Box 3 - Create the future.'
time  strategy  planning  innovation  via:nb210 
august 2009 by adamcrowe
Wired -- Your Future in 5 Easy Steps: Wired Guide to Personal Scenario Planning
'Identify forces likely to bear on the problem, organize them into future possibilities, envision paths that would lead to those futures, and devise a strategy for surviving them all. With a sharp picture of potential futures and corresponding plans of action, you’ll always be one step ahead.'
strategy  planning  scenarioplanning 
august 2009 by adamcrowe
LIFE MOVES PRETTY FAST... -- Planners Salaries 2009: The Official Report
planning  salary  recruitment 
august 2009 by adamcrowe
No Man’s Blog -- This is how I measure social stuff
'I think we’ve developed an interesting combination of areas and metrics that can potentially tell a good story on the effectiveness of our social activities and might give a good indication on ROI (although attaching VALUES to these metrics and benchmarking are still very problematic) -- #1. Reach: Simply put, we are talking - is anyone listening? #2. Engagement: Are we interesting? Are we doing something people want to interact with? #3. Influence: What is the impact we make on the wider web? #4. Sentiment: Are we making people happy? Do they like us?'
socialmedia  measurement  metrics  engagement  planning 
august 2009 by adamcrowe
180360720 -- Post Digital Marketing 2009
"Discovering how companies create value in the context surrounding the product is crucial in order to become invaluable inside the most important interface between the company and the customer – the experience." -- Yup. What's your product narrative? Can haz hacks with that? (p185. Good note about the cathedral/bazaar cocreation model.)
productnarratives  experience  context  brandedutility  servicecologies  transmedia  catheralbazaar  peopleshaped  copycat  propagation  planning  marketing  presentations  via:iaintait 
july 2009 by adamcrowe
180360720 -- New Strategies Require New Measurements
'People don't know what they want – so stop asking them.' -- What gets numbered gets numb.
productnarratives  experience  context  measurement  numbers  data  planning  marketing  presentations 
july 2009 by adamcrowe
Groundswell -- To Use Social Technologies In Ad Campaigns, Get The Rhythm Right
'during the campaign, pay close attention to customer participation. Social applications need fuel. You may need to plan events over a period of weeks or months to keep people coming back. And don’t be afraid to make mid-course corrections in your social campaign, based on what’s working and what’s not. Most importantly, your company has to participate. Since you’re tapping into brand fans, the feedback from you is the fuel that will keep things going. You can’t spin up an online community and expect it to continue on its own. ...clients are reaching out to digital agencies like imc² and PR firms like Edelman and Fleishman Hillard to build social applications, often keeping them out of the hands of traditional ad firms. ...marketers ought to consider paying by the number and enthusiasm of fans recruited, rather than by the impression. That’s the only way the agency, the campaign, and the social media will ever end up in sync.'
socialmedia  engagement  planning  via:chromacomms 
july 2009 by adamcrowe
The Planning Lab -- Advice for the next-generation planner part 12: Matt Willifer
"You can only make money if you influence behaviour. Your starting point must be getting people to do something, rather than getting them to think something."
planning  do  business 
june 2009 by adamcrowe
paul isakson -- Tools Don't Build Things. People Do.
"It's about looking within and finding what's true. Odds are, the company probably didn't start out with the sole purpose of making money. There was something there that stood for more than the bottom line."
branding  planning  ideals 
may 2009 by adamcrowe
AgencySpy -- Op-Ed: What Social Media Revolution? By Gareth Kay
"Rather than focusing on social media shouldn't we be focusing on social ideas? Rather than (again) using communications as a sticking plaster to cover real fundamental issues a business faces, it forces us to confront what it is that we need to do at a more fundamental level. It means ideas that are inherently open, generous and want to include you. It means developing communication that lets you join the dots and complete the story rather than telling you what to do (in the same way at every point of contact). It means thinking about what it is that people like to do and working back from there to figure out what it is we can do as a brand to be useful, helpful or entertaining rather than starting from what we think first. It means listening. It means having many little conversations not one shouting match. It means thinking less about what we do (as a brand or its owners or advisors) and more about what it is that people do to what we do."
branding  planning  socialmedia  ideas  do 
may 2009 by adamcrowe
Dan Pankraz Vs Youth -- Crispin Porter + Bogusky Briefing Format
"AT A GLANCE: What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand? -- TENSION: What is the psychological, social or cultural tension associated with this idea? What makes our target tense about the idea? -- QUESTION: What is the question we need to answer to complete this assignment? -- TALK VALUE: What about the brand could help us start a dialogue between the brand and our consumers, among our target and/or within pop culture?"
branding  planning  briefing  culture  context 
april 2009 by adamcrowe
The Planning Lab -- Advice for the next-generation planner Part 9: Victoria Kaulback
'Don't do it. Seriously. If you have what it takes to be a good brand strategist, then you probably have what it takes to run a microcredit operation that can bring thousands of people out of poverty, or be an investigative journalist, or make organic goat's cheese. Any number of things that will almost certainly be better for your soul, and your stress levels, than planning.'
planning  career  advice 
april 2009 by adamcrowe
The Memefication of Your Band (2)
#Do not FORCE memes on consumers. #Make sure your memes are either original, or do a good job of copying pre-existing memes. #Know your band. Know your memes. Know your audience. #Don’t feel entitled to anything. Your band’s existence is a journey. #Do not rebel against the biggest news sources. You must embrace them/manipulate them. There is no other way. Become bros. #The tastemaking economy may or may not be more important/fun than bands themselves. #Making+filtering memes = responsibility. #Every one, every band, and every website is searching for authenticity on their own terms. #Every one, every band, and every website is searching for a way to make money on any one’s terms. #Memes can be simple or complex. Usually the more ‘organic’ a meme-birth is, the more likely the meme is to help your brand #There are downsides to creating a fan base with a high demand for your memes, including lack of personal privacy and album leaks."
HipsterRunoff  memes  memetics  planning  branding  marketing  advertising  socialmedia  realtime  distribution  propagation  parasitism  attention  lulz  boredom  satire 
march 2009 by adamcrowe
The Memefication of Your Band
"Your band must invade the Perception Economy. Your Band must no longer be a band. Your band must be a meme. A Meme Which Generates subMemes. These memes must be compelling, intriguing, and interesting enough for people to ‘follow’ or at least think that you are ‘worth following. The modern band is not just about ‘music.’ The modern band must successfully win over fans by finding effective methods to generate themselves into a meme-source worth following. You are more than just your music. You are an aesthetic. You are the news that bros every where need to read about. You need to picture a world where you have at least 20K twitter followers who are eager to follow your lifestream on a meme-to-meme basis. Your band is a meme, which slowly injects the meme economy with new memes that make your band seem ‘more important.’ While your band will always be a group of friends/bros, the perception of your band will grow as the memes which you generate continue to seem ‘more important."
HipsterRunoff  memes  memetics  planning  branding  marketing  advertising  socialmedia  realtime  distribution  propagation  parasitism  attention  lulz  boredom  satire 
march 2009 by adamcrowe
On Time With Nowhere To Go -- 4 p's of my marketing thinking
"#Predictive #Propagative #Personalized #Participatory"
marketing  planning  strategy  predictions  propagation  personalization  participation 
march 2009 by adamcrowe
Herd -- Free gift: influence and how things really spread
Linked PDF: 'Forget influentials, herd-like copying is how brands spread' --"The simple truth is that humans, being first and foremost social creatures, rather than independent agents, rely on copying to learn and to negotiate the rich and sophisticated social reality they inhabit. Copying is our species’ number one learning and adaptive strategy. Copying among a population with frequent interactions creates a pull mechanism by which things – visible behaviours, opinions, skills, fashions and so on – spread through populations. -- Two kinds of copying: #Random copying is a continual [unconscious] process. #Directed copying is somewhat more conscious. Random and directed copying leave different signatures, particularly in patterns of turnover in what constitutes the most popular behaviours. The direction of random copying is quite unpredictable over the long term. Directed copying often results in more steady, potentially predictable, change."
psychology  anthropology  behaviours  copy  spread  memes  mimicry  emergence  flocking  trends  habits  rituals  herd  influence  conversation  scale  networks  socialnetworking  socialmedia  marketing  planning  #socialization  #ubiquity  pdf 
february 2009 by adamcrowe
Influxinsights -- how to communicate in a global village - be a bale or a bale remix?
'... it's imperative that brands and their agencies do two things: #1. They become remarkably adept at understanding the cultural conversation in real-time #2. They change their process so they can respond to appropriately to the conversation. This means shrinking the planning process from weeks down to hours.' -- Hark, the future of the agency is 4chan.
planning  socialmedia  conversation  gossip  memes  attention  bubble  #bandwidth  #socialization  #complexity 
february 2009 by adamcrowe
NAKEDtokyoBLOG -- Propagation Planning
"... don’t just look at the aggregated ‘first contacts’ but try and account for the subsequent, collateral impressions and weight them appropriately. We can no longer think about the people we want to talk with as ‘the target audience’. They have to be thought of as our partners in communication – not just partners in spreading the word but in modelling it, modifying it, creating it and producing it. We should give people tools, assets, help and permission to take our precious stuff and mash it up and start again. They should be able to do what they want with it and add their own spin to it. This is about planting the message or bits of the message in various places in such a way that people: #Pull the entire message or components of the message down #Play with the stuff we give them and get involved with it #Package it back up again in a way that reflects their take on it (even if it is just adding a comment) #Pass it on to people in their network or circle." -- Biological mediaphors
media  planning  propagation  diaspora  transmedia  socialmedia  gifteconomy  openmedia 
january 2009 by adamcrowe
Rory Sutherland's Blog -- A dog that doesn't bark in the night
On outsourcing media planning to the public: "the incentive to pass [things] on is not bribery or self-interest. It is instead generosity and the desire to display a certain munificence. And, to maximise the value of your giving, you naturally pass on the offer to the one person out of the hundreds you know who would value it most. ...you mentally scan your address list of perhaps fifty to a hundred people and choose the one person who would most enjoy [xyz]. In making this choice you factor in taste, wealth, age, geographical location, marital status, size of household ...everything you know about their taste in films, cards, airlines, etc. Now the amount of intelligence which is applied in that act of individual selection simply surpasses any level of targeting you could achieve through databases or other automated means. It is as though you could interview the entire country for five minutes individually to decide whether or not they belonged in your target audience."
planning  socialmedia  propagation  distribution  gifteconomy  gifting  gifts  emotionalintelligence  affectivelabour  via:damiano 
january 2009 by adamcrowe
SlideShare -- Planning Needs Some Planning by Gareth Kay
"High frequency. Low value. Semi unpredictable rewards."
planning  advertising  mystery  puzzle  intermittentvariablerewards  presentations 
january 2009 by adamcrowe
How to Change the World -- The World's Shortest Marketing Plan, Version 2.0
Matrix: X: What / Why / When / How / Who -- Y: Product / Presence / Persuasion / Preference / Price
marketing  planning  via:katiechatfield 
september 2008 by adamcrowe
MisEntropy -- A Whitepaper outlining an Ad Pre-Testing model based on Prediction Markets
"One of the reasons why respondents are unable to build on advertising in unfinished form is because they don’t see themselves on the side of the creators. They see it as outsiders – thereby discounting all the potential and possibilities the idea has. But when involved in an ad pre-testing exercise as a game to guess other people’s reactions, most respondents are likely to imagine each unfinished ad in the best light – to be able to serve their own
*  thegamingofeverydaylife  planning  advertising  testing  focusgroups  predictions  markets  gaming  motivation  conformity  groupthink  collectiveintelligence  crowdsourcing  #diversity  pdf 
september 2008 by adamcrowe
Paul Feldwick -- Exploding The Message Myth
"Successful and truly creative ads, I think work in quite a different way. If we pretend that advertising is predominantly digital, then we'll feel justified in thinking of any ad as being reducible to an intellectual, verbal construct, a message or a proposition or an idea. But if we understand that the important relationship building communication is taking place through the analogue mode, then we should really change our focus away from this abstract digital idea, back to the visual, visceral power of the entire advertisement; its colour, movement, music, timing and every detail."
marketing  advertising  planning  communication  theory  mentalmodels  literaryculturevsoralculture  themediumisthemessage  acoustic  space  ambient  synaptics  lowdefintion  #bandwidth  #socialization  psychology  emotionalintelligence  via:diemkay  media 
august 2008 by adamcrowe
Jeremy Bullmore -- Posh Spice & Persil: Both big brands; both alive; and both belonging to the public
"brands are living, organic things - because all the time, those with knowledge of a brand are changing. They may grow richer or poorer and will certainly grow older; and as the perceiver changes, so inevitably, does the perception. If a marketing company closes both its eyes and its ears; if it relies on the single dimension of current sales; if it believes that yesterday's successful strategy is an infallible guide to tomorrow's profit: then it's heading for disillusionment of barometric severity."
JeremyBullmore  essay  branding  planning  strategy  relationalaesthetics  storygraph  exogenous  empathy  emotionalintelligence  #diversity  * 
august 2008 by adamcrowe
russell davies -- my schtick
"Communication is going on here. But it's not verbal communication. It's communication with other bits of the brain. Mirror neurons are firing. All sorts of things are happening. But it's not about a single, clear message." -- AMAZING presentation from way back. Gotta love the long tail.
RussellDavies  strategy  storytelling  planning  marketing  advertising  presentations  lowdefinition  #processing  #complexity 
august 2008 by adamcrowe
russell davies -- the tyranny of the big idea
"The Average Marketing Big Idea is big enough to give you a year or so of OK communications. It’s normally summed up in a tagline and some kind of visual consistency. It’s simple and clear. It’s useful because it lets you integrate all kinds of stuff, from all kinds of suppliers and it’s explicable to the salesforce. So far, so OK." -- ;^)
planning  marketing  ideas  impressionism  storytelling  transmedia  canon  fanon  highdefinition  lowdefinition  #bandwidth  #socialization 
august 2008 by adamcrowe
adliterate -- Problems wanted
"Mad Men, a simpler time of real men, real problems and lots of sex on mid century design classics .... its real success in adland was down to a wistful longing for a time when clients were actually clients. In other words the people that ran and had often founded the business being advertised and simply wanted to sell more of their products by any means necessary. Of course the arrival of professional marketing departments has changed the relationships that agencies have with client organisations and the roles that they play for them. But it hasn’t change the need for clear business objectives." -- Or you just have to get on and identitfy them yourself.
branding  marketing  advertising  clients  briefs  problems  strategy  planning 
august 2008 by adamcrowe
Vimeo -- Jeremy Bullmore: In praise of Antinomies
;^)
planning  antinomy  doublethink  postrationalisation  intuitivism  serendipity  linearity  both  JeremyBullmore 
august 2008 by adamcrowe
Vimeo -- Jon Steel: Planning at 40: Solving the wrong problems
With respect, forget brands.
planning  JonSteel 
august 2008 by adamcrowe
Vimeo -- John Grant: Planning's Midlife Crisis?
"Planning needs to be generative."
planning  generative  sustainability  change  JohnGrant 
august 2008 by adamcrowe
Rory Sutherland -- Who make better planners? Planners or creatives?
"10) DT observes that creatives would rather produce something irrelevant and visible rather than irrelevant and visible. You could view this as a criticism. But in a media-fragmented world what DT described as the instinctive creative approach (ie "let's make something people will like and see how we can put it to good use") makes more and more sense compared to "let's spend weeks determining precisely what we want to say and then ask a creative team to try not to make it dull", which is often the default approach when you start with planning and move sequentially to creative thinking."
planning  creativity  agencyagency 
august 2008 by adamcrowe
Adweek -- For 2 New Shows, Fox Cuts Back on Ads
"Remote-Free TV." -- "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience." -- "the network is planning to charge advertisers a premium."
tv  planning  advertising  television 
may 2008 by adamcrowe
R*M -- KUDOS: A planning and evaluation framework for social media marketing
"Can it be linked to or have you gone and wrapped them up in a big Flash movie that no one can link to? If it’s a Flash movie then there’s less material that can be shared in social book-marking sites." -- Flash: The Enemy of the People. ;^)
socialmedia  measurement  planning  content  strategy  flash 
may 2008 by adamcrowe
brand new - Fireworks fizzling and the future of planning
"Perhaps the role of planning is to think about the environment we are trying to create that will most likely lead to success and what we can do to create this environment. More about the context and ecosystem, less about the element or elements within."
planning  performance  design 
april 2008 by adamcrowe
Brand Republic - Why great planners have to be dumb
Tod Norman: "I have a new planner starting in a few weeks' time. She's bright, hard working, creative and passionate. So my job is simple -- I have to make her dumb, lazy, uncreative and open to persuasion. Not as easy a task as it may sound."
planning  advice 
march 2008 by adamcrowe
POV from India - strategic planning
"...as it stands, strategic planning is going nowhere, fast. In the long term, we are all dead. Only the paranoid survive." -- What are planners for anymore?
planning  thinking  business  agencyagency  skills 
february 2008 by adamcrowe
TBWA\India - THE CONNECTIONS WHEEL
"The Connections Wheel is the icon of the Connections Planning Theory. More importantly, it is also an indispensable assessment tool. It represents all connections that communicate a brand's reputation, relationship or identity to the consumer." - All?
connectionplanning  planning  tbwa  tools  diagrams  media  touchpoints  pdf  via:zeroinfluencer 
february 2008 by adamcrowe
Agency Model (SlideShare)
#Storytelling: Constructing narratives that increase affinity and engagement over time #Creating spectacles and technologies that build awareness and make it easier for consumers to engage with brands #Content developing entertainment vehicles for brands
agencyagency  planning  storytelling  content  presentations  ZeusJones  ac 
february 2008 by adamcrowe
Logic+Emotion - Thinking Through The "3 U's"...
Updated Venn: #Usefulness (serves a purpose) #Utility (fosters meaningful interactions) #UBIQUITY (effective across multiple touch-points including social)
objects  narrativeobjects  narrativeenvironments  storytelling  narrativeactivism  performance  experience  design  planning 
february 2008 by adamcrowe
Logic+Emotion - The 3 U's: A Model for "Advertising" in the App Economy
Venn: #Usefulness (serves a purpose) #Utility (fosters meaningful interactions) #Unity (facilitates connections and conversations)
objects  narrativeobjects  narrativeenvironments  storytelling  narrativeactivism  performance  experience  design  planning 
february 2008 by adamcrowe
planningbeginsat40
"First question: What has changed planning the most so far?"
planning  peerproduction  JohnGrant  acc 
february 2008 by adamcrowe
innovation playground - Ad Agencies and The Perfect Storm: Adv Giants Like Ogilvys Are Facing the Biggest Challenge in 50 Years
Bob Greenberg, on online advertising: "... the "rational" experience of brands trumps the "emotional" delivery of a clever tagline or visual. Yet ad agencies have almost no experience in the former and way too much comfort in the latter."
digital  advertising  experience  planning  businessmodels  agencyagency 
january 2008 by adamcrowe
Maschmeyer - There are No Consumers, Only Heroes: The Truest Expression of Consumer-Centricity.
"[Transformation Design] defined as: The creation of interactive systems that intertwine products, experiences and marketing to create touch points that help people achieve the personal changes they desire and a client company offers." [Commented]
transformation  transformationdesign  thinking  performance  design  planning  narrativeenvironments  objects  narrativeobjects  narrativeactivism  productnarratives  storytelling  ac  acc 
january 2008 by adamcrowe
This Blog Sits at the - anthropology and the new branding: Kleenex for good and bad
'Apparently, KC has trademarked "let it out." And this is proof that the corporation and marketing still has a lot to learn.'
branding  planning  emotion  emotionalintelligence  culture 
january 2008 by adamcrowe
Whistle Through Your Comb - Innovation's Algorithm
"The innovation algorithm I laid out above and in my Hacking of Modern Marketing is my attempt to ... create an evolutionary-based human-software program that can solve complex problems." Fascinating.
*  innovation  planning  design  evolution  ideas  software  algorithms  complexity  exogenous  endogenous  storytelling  thinking  patternrecognition  people  risk  wrong  do 
january 2008 by adamcrowe
YouTube - Content, Life & Everything
Video: It's all Digital in 2025. Woo let's have a party! (Tacky)
planning  digital  content  numbers 
january 2008 by adamcrowe
PSFK - Change The World panel at the PSFK Conference London
Video: Russell Davies (Very funny. (Not sure he meant to be. (The truth is always funny.))): “If you never said the word ‘brand’ again and said only product, company, reputation, things would get a lot clearer” Source: AdStructure(?)
agencyagency  marketing  branding  thinking  planning  business  businessmodels  do  wrong  words  stuff 
january 2008 by adamcrowe
Zero influence - There is no such thing as an Audience
"If you set out to design for an audience, you design for nobody. If you set out to design for yourself, the audience will be intrigued [...] if you break the Forth Wall, you may just find the mutuality that the audience respects."
*  performance  design  planning  objects  narrativeobjects  narrativeenvironments  narrativeactivism  transmedia  storytelling  participation  mediaclouds  platforms  stateless  api  socialmedia  collaboration  voyeurism  learning 
january 2008 by adamcrowe
Maschmeyer - Descartes' Stranglehold on Marketing is Crumbling
"Through transformation design, Embodied Marketing fulfills the fundamental purpose of marketing: to create strong emotional and transactional connections between people and companies."
transformation  design  transformationdesign  marketingasservice  marketing  planning 
january 2008 by adamcrowe
digg labs
"with help from Intel®" -- The new 'branded utility' wedidthismarkTM. What did Intel do, exactly? "brought to you by Intel" is a little more geniune, i.e., they paid you to say "with help from Intel." Let's please not go down this route. (Nice api)
digg  api  stamen  intel  advertising  planning  brandedutility  fake 
december 2007 by adamcrowe
ClickZ - Activating Brand Content Online
"How can the brand act as a facilitator to the content and the community? What tools can be created for the community? The line between what is brand entertainment and what is brand utility is blurred within the online spaces you design."
brandedcontent  content  objects  narrativeobjects  narrativeactivism  storytelling  narrativeenvironments  performance  design  planning 
december 2007 by adamcrowe
Punk Planning - Branded Utility
"The digital era seems to be ushering in a breed of young folk who have no time for crafted messaging and are intolerant of not getting the information they need in the quickest way possible."
planning  brandedutility  marketingasservice  ZeusJones  anomaly  speed  authenticity  engagement  do  ac 
december 2007 by adamcrowe
CustomerThink -- Ikea Represents a New Wave in China, a Branded Experience
"Peak-Trend-End Rule" ... "people remember only two things during an experience process: how we feel at the peak and at the end... the proportion and duration of pleasure or pain throughout the whole experience process do almost nothing to our memories."
peaktrendendrule  memory  experience  performance  design  planning  psychology  behaviours  IKEA  diagrams  shopping  retail  flow  mapping  storygraph  storytelling 
december 2007 by adamcrowe
Whistle Through Your Comb - Transformation Design: Redux
"Transformation design’s co-sourcing approach leaves behind (in organizations and individuals) not only the shape of a new system of behavior, but the tools, skills and organizational capacity for ongoing change." People are not bits of software. Yet!
transformation  design  transformationdesign  innovation  people  management  theory  planning 
december 2007 by adamcrowe
Plannersphere - Planner Tools
"Most are, but what I mean is, do you ever wish you had some amazing planning tool that would make the job that bit easier? I do."
plannersphere  planning  scramblesuit  tools  ac 
december 2007 by adamcrowe
Mod
Planning agency.
agency  planning  connectionplanning 
december 2007 by adamcrowe
Wikipedia - Connection planning
Blank.
connectionplanning  planning 
december 2007 by adamcrowe
the trumpet group - Mutual Respect through Connection Planning
'"connection planning as a useful tool for defining the necessary “chief value drivers – those things customers care the most about.” .. a true value-based model is impossible unless the economic incentives of both marketer and agency are aligned.'
planning  connectionplanning 
december 2007 by adamcrowe
Mi•chael Karn•ja•na•pra•korn - Are we in the communications business anymore?
"We focus so much on communicating and messaging that we forget about the core things that make up a product or service."
nike+  nike+ipod  nikeplus  connectionplanning  storytelling  productnarratives  planning  performance  service  design  serviceecologies 
december 2007 by adamcrowe
the trumpet group
"We create meaningful points of connection that build relationships. Because in business, relationships = money. Relationships are not created by gunning down your “target” with an ad."
agency  connectionplanning  planning 
december 2007 by adamcrowe
ClickZ - The Growing Complexity of Behavior
"Do desired behaviors dictate the devices and formats used, or are devices developed to cater to and facilitate our behaviors? In essence, do behaviors follow devices and platforms, or the other way around?" Neither. Behaviours follow functions: senses.
storytelling  transmedia  planning  themediumisthemessage  senses  behaviours  technology  platforms  media 
december 2007 by adamcrowe
iain tait - How To Do Digital Planning
"Be able to be big, and be able to be smaller too." Great advice. Pass it on.
planning  advice  career  thinking  scale 
november 2007 by adamcrowe
Herd - Another thing that's wrong with most strategic planning
'"how did they get to do this?" Don't bother with anything else til that's cracked.'
planning  thinking  strategy  failure  wrong 
november 2007 by adamcrowe
Alternative marketing thinking - Seeking The New Advertising Idea
Dylan William, Mother: “We in advertising tend to start with our message and work outward. We are spending too much time on what we want to say, rather than what people want to hear." [Link to campaign word doc]
advertising  marketing  transmedia  storytelling  planning  performance  design 
november 2007 by adamcrowe
Talent imitates - I Believe the Children are our Future
PDF: "The Future of Brands: I believe the children are our future" Faris Yakob's IPA Thesis
brands  storytelling  transmedia  planning  pdf  essay 
november 2007 by adamcrowe
russell davies - chicken-sexing, expertise and 10,000 hours of something
"... what are we asking people at the start, or in the middle of their careers, to spend 10,000 hours doing? Will it be any use to them 10,000 hours later?... are we giving them expertise in something that will last?"
career  advice  thinking  planning  learning 
november 2007 by adamcrowe
From The Head Of Zeus Jones - The web isn't just a communications medium, it's a services medium.
"A medium for distributing actions."
technology  connectionplanning  planning  themediumisthemessage  web  media 
november 2007 by adamcrowe
From The Head Of Zeus Jones - The role of software in the marketing mix.
"Software designed to deepen an existing relationship can be structured completely differently than software designed to create a new relationship. The former can presume a level of intimacy - the latter can slowly ask for one."
experience  planning  software  tools  service  performance  design  storytelling 
november 2007 by adamcrowe
Whistle Through Your Comb - In The Space Between
"... agencies live in the space between companies and people engaging people in meaningful ways. A place where the product, the online experience and the marketing are inseparable. A place where the goal is simple: create a thriving community."
people  storytelling  productnarratives  communities  participation  planning  agencyagency 
november 2007 by adamcrowe
Polygamous Weddings - Gareth Kay (Video)
Creating Brand Energy: "#1. Be enthusiastic #2. Be interesting #3. Do stuff #4. Do more than one thing #5. Get out of the distribution industry (90%!!!) #6. Sweat the small stuff" [via: Leland]
planning  connectionplanning  branding  advertising  marketing  do 
november 2007 by adamcrowe
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