Pinboard: bookmarks for adamcrowe tagged 'narrativeactivism'

RSS

adamcrowe + narrativeactivism 147

« earlier

[close]

select: none ‧ this page ‧ all pages no items selected

mark as read ‧ unread ‧ private ‧ public ‧ add stars ‧ remove stars ‧ delete

tag: add or remove tag

THIS IS BOILERPLATE confirm ‧ cancel

The Atlantic -- Advertising's Secret War Against DVR Fast-Forwarding

'During this season's Mad Men, Unileaver has made commercials that feature a very familiar faux '60s ad agency. If advertisers realize that meshing program and advertising content will get viewers to watch commercials, they will continue exploiting this tactic. The better a commercial engages and entertains the audience, the more likely a DVR user will press stop and watch. While DVR-ites may see this as an assault on their remote controls, this struggle is prompting at least one positive outcome: it is forcing advertisers to come up with more creative and innovative content.'

narrativeactivism productplacement advertising
april 2011 by adamcrowe

copy to mine

The Daily Bell -- Comics Are an Elite Super Weapon - Water Man to the Rescue!

'...we came across a couple of articles dealing with an apparently abortive comic book enterprise that was to the feature the UN. The headline: "Marvel Comics to Produce United Nations Comic Book." Since we cannot find any trace of such an effort, we assume it died aborning back in 2008, leaving us bereft of a sub dominant social theme that might go like this: "Vaccine Man! Oil-for-Food Man! Global Tax Man! – Fighting for the rights of the Western power elite throughout the world! ..." -- Comic books and their movies reinforce the criminal justice meme (as opposed to a kind of private, tribal and familial justice that likely worked well for much of the world until about 300 years ago) – but they surely do double duty. Comic books support elite fear-based promotions with great persuasiveness. As Hollywood weakens, however, and the Internet continues to fragment entertainment choices, we question whether the elite will be able to rely on this significant tool in the future.'

forcedmemes propaganda narrativeactivism predictiveprogramming comics internet cognitivesurplus
september 2010 by adamcrowe

copy to mine

IKEA Heights

'Ikea Heights is a melodrama shot entirely in the Burbank California Ikea Store without the store knowing.'

IKEA storytelling narrativeenvironments narrativeactivism sitcom
september 2009 by adamcrowe

copy to mine

Los Angeles Times -- IKEA's Burbank store and the guerrillas in housewares

'Brand-wise, "IKEA Heights" is absolutely harmless. In fact, Seger and his friends have essentially done for free what "Easy to Assemble" cost IKEA $50,000 to do. And done it better. As of Sept. 7, "IKEA Heights" had been downloaded 14,168 times. And yet, "IKEA Heights" has the company smiling through gritted teeth. "I thought it was very playful and fun and complimentary to our brand," Liss says. Nonetheless, she says carefully, "We didn't give [Seger] permission. People need to ask." Permission, alas, ruins it. Virality -- that must-see, must-share quality that marketers so desperately want to capture -- requires some transgression, Seger says, some stunt."Every Web job I've ever had," Seger says, "they've said, 'OK, let's manufacture a viral video.' You can't do it because so many elements of luck and charm go into making something that doesn't feel like you're selling something."'

storytelling narrativeactivism narrativeenvironments narrativeobjects objects sitcom IKEA thesims
september 2009 by adamcrowe

copy to mine

Tubefilter -- 10 Lessons From A Studio Exec For Web Series Creators

'#4. Don’t produce too many episodes. Online audiences are finicky. They are constantly looking for something new. Don’t believe that you can keep their interest in something for several weeks or months. Program content in event bursts. If success is found, produce a new “season.” (The exception to this is news/lifestyle programming. Audiences do build relationships around these subjects and will check back often if not daily.) -- #8. Have a point of view/voice. This lesson is ubiquitous to all formats – web, print, film, TV, etc. A unique point of view with a compelling story is the most important thing a storyteller brings to the table.'

web entertainment storytelling narrativeactivism spread
august 2009 by adamcrowe

copy to mine

First Monday -- Storytelling in new media: The case of alternative reality games 2001–2009

'This paper presents five Alternate Reality Game (ARG) case studies which reveal common features and mechanisms used to attract and retain diverse players, to create task–focused communities and to solve problems collectively. Voluntary, collective problem solving is an intriguing phenomenon wherein disparate individuals work together asynchronously to solve problems together. ARGs also take advantage of the unique features of new media to craft stories that could not be told using other media. -- We suggest that the collective story that emerges during an ARG normally supplants the grand or master narrative (Lyotard, 1984) and allows players to become actors and heroes. ...the goal of these games is not to create an alternate reality, but to create a storyline that infiltrates real life. If the drive to solve collective problems could be yoked to a significant social goal, ARGs could result in collective behavior that does more than market media products.'

agile storytelling alternativerealitygaming collectiveintelligence collaboration narrativeactivism puzzle exogenous metanarratives productnarratives narrativeobjects objects narrativeenvironments augmentationistsvsimmersionists puppetry liminality liminalobjects rabbitholes campfires socialgraph storygraph agencyagency seriousgames cognitivesurplus synaptics #processing #complexity thegamingofeverydaylife
june 2009 by adamcrowe

copy to mine

Marginal Utility -- Meme moments

'At Murketing, Rob Walker notes the rise of an ironic T-shirt, “Three Wolf Moon”: "This is an example of an object acquiring a narrative, and meaning. If you were wearing it, and someone asked, you could tell them a story. In fact you could tell them the story even if they didn’t ask—it’s a good story!—particularly if you submitted a funny review which you can then recount. The object becomes a souvenir of a moment and an experience: The time we all got together and made fun of this T-shirt." -- ...the fact that this occurred online on a retail website makes the whole event seem contrived, even though it probably wasn’t. The network effects, the rapid scaling-up of online viral phenomena, generates the air of contrivance—for me at least—which makes all such spontaneous events seem feasibly pre-plannable. It seems as though there are always enough bored yet clever people out there on the internet to latch onto memes.' -- Rule 34

memes narrativeobjects narrativeactivism smartmobs boredom retribalization
may 2009 by adamcrowe

copy to mine

Guardian -- Jane Austen in zombie rampage up the book charts

'The novel features Jane Austen's text interspersed with "all-new scenes of bone-crunching zombie mayhem" from Grahame-Smith. So, for example, when Elizabeth is slighted by Mr Darcy at the ball – "she is tolerable, but not handsome enough to tempt me" – the "warrior code" demands she "must avenge her honour ... She meant to follow this proud Mr Darcy outside and open his throat." She's thwarted, however, when a crowd of "unmentionables" pour into the ballroom, and she and her sisters are forced to draw their daggers. "Mr Darcy watched Elizabeth and her sisters work their way outward, beheading zombie after zombie. He knew of only one other woman in all of Great Britain who wielded a dagger with such skill, such grace and deadly accuracy."' -- Doing an Alan Moore.

literature tropes narrativeactivism mashups remix books
april 2009 by adamcrowe

copy to mine

AdvertisingAge -- Video: Building a Twitter Ad Agency for Entertainment Companies

Carri Bugbee on starting her Peggy Olson twitter profile: "My driving force in those first couple of months was, this is going to be a kick-ass case study, it's going to be a great white paper..."

madmen twitter socialmedia storytelling storygraph narrativeactivism fanfiction fanon fandom theadvertisedlife
april 2009 by adamcrowe

copy to mine

Brand Republic -- Twitter agency to be launched on back of Mad Men success

"Carri Bugbee, the PR woman behind some of the much talked about twitter marketing of 'Mad Men', is to build a Twitter-based ad agency for media and entertainment companies. Bugbee said that there are a number of lessons producers and marketers can learn from the 'Mad Men' fan fiction, including that producers should strive to reserve the Twitter accounts for all the characters in whatever show or film they are making. She also advised producers to overcome their need to control all aspects of their work and to use their fans to their advantage." -- Wasn't it just that ad people wanted to roleplay being ad people to prove what good ad people they were? Still, a good idea if they can attract true fans who can authentically flesh out the characters. Endless opportunities for brand/product/service/environment/person placement - and not just placement...

twitter agency marketing pr fanfiction madmen fandom fanon roleplay masks narrativeactivism scripting storytelling transmedia
april 2009 by adamcrowe

copy to mine

Luke Freeman -- Transmedia Storytelling: The Art of World Building

'...separating the narrative (or fictional world) into kernels (pivotal events/knowledge) and satellites (elaborate events, non-essential to understanding the greater narrative). ...narratives from the fictional worlds are exploited across different media ... strategic gaps in a narrative evoke a delicious sense of ‘uncertainty, mystery, or doubt’ in the audience.” Fan fiction can be conceptualised as the unauthorised extension of these intellectual properties in new directions reflecting desires of the reader to “fill in the gaps” that they see in the commercial narrative (Jenkins 2006)' -- 'Herman (2004) suggest that transmedia narratives are exploited in media-specific ways. For example, a video game will exploit the narrative differently to a book or a movie as well as making different contributions to the fictional world.'

transmedia storytelling narrativeobjects narrativeenvironments narrativeactivism canon fanon additivecomprehension mystery
february 2009 by adamcrowe

copy to mine

Confessions of an Aca/Fan -- Going "Mad": Creating Fan Fiction 140 Characters at a Time

"... the fact that Caddell can be both an industry insider and a fan simply demonstrates the degree to which those lines are blurring from all sides in our contemporary convergence culture; the fact that his fantasies have something to do with his real world identity should also not be a shock to anyone who understands the psycho-sociology of fandom." -- ;^)

madmen transmedia stortytelling twitter narrativeactivism fanon fandom fanfiction roleplay simulation work theadvertisedlife
january 2009 by adamcrowe

copy to mine

Wired -- Japan, Ink: Inside the Manga Industrial Complex

'"The dojinshi (nonprofessional self-published manga) are creating a market base, and that market base is naturally drawn to the original work," ... the anmoku no ryokai (unspoken, implicit agreement) arrangement provides publishers with extremely cheap market research. To learn what's hot and what's not, a media company could spend lots of money commissioning polls and conducting focus groups. Or for a few bucks it could buy a Super Comic City catalog and spend two days watching 96,000 of its best customers browse, gossip, and buy in real time... These settings often provide early warnings of the shifting fan zeitgeist... the established publishers and the dojinshi creators [relationship works like] something resembling the prisoners' dilemma: If they cooperate — that is, if they honor the terms of anmoku no ryokai — they both gain. But if one overreaches — if publishers crack down aggressively or if dojinshi creators go too far — they both suffer.'

fandom remix narrativeactivism manga comics japan publishing copyright businessmodels content symbiosis
january 2009 by adamcrowe

copy to mine

Bud Caddell -- Becoming a Madman (PDF)

(Lost the original linking post to this file) -- "Hello there, my name is Bud Caddell. Iʼm a Strategist at the New York based digital think-tank, Undercurrent. On Twitter, Iʼm also known as Bud Melman, a mailroom clerk at Sterling Cooper Advertising in 1962. What follows is an inside look into the recent Mad Men on Twitter phenomenon, and what it means for the future of media and entertainment." -- Awesome write-up of narractivist fanfictionary.

twitter madmen fanon fandom fanfiction narrativeactivism transmedia casestudy pdf
december 2008 by adamcrowe

copy to mine

paul isakson -- Confessions Of A (Fake) Mad Man

Paul! -- "I'm the person responsible for the tweets of @don_draper, and thus kicking off that whole crazy adventure." -- Haha. I never guessed. 9000 internets to you, sir.

madmen twitter narrativeactivism transmedia fandom fanon ooc
november 2008 by adamcrowe

copy to mine

Twitter -- Don Draper [out of character]

"[out of character]: Wanted to tell you all first - I'm officially done tweeting as Don will be handing the account to AMC indirectly soon."

madmen twitter narrativeactivism transmedia fandon fanon ooc
november 2008 by adamcrowe

copy to mine

Ficlets

"A ficlet is a short story that enables you to collaborate with the world. Once you’ve written and shared your ficlet, any other user can pick up the narrative thread by adding a prequel or sequel. In this manner, you may know where the story begins, but you’ll never guess where (or even if!) it ends."

fiction writing tools communities collaboration cocreation continuity narrativeactivism storytelling socialmedia play
november 2008 by adamcrowe

copy to mine

Twitter -- Xerox914

"#Bio The Xerox 914 photo copier proudly serving the Madmen of Sterling-Cooper. #Web: http://en.wikipedia.org/wiki/Xerox_914" -- :))

* madmen twitter narrativeactivism xerox productplacement productnarratives objects narrativeobjects transmedia storytelling
october 2008 by adamcrowe

copy to mine

ad broad -- i am @bettydraper

"My life as a Mad Man began as a lark. On August 26, just after AMC lawyers changed their minds about closing down Mad Men twitter accounts (persuaded in part by bloggers and journalists who couldn't believe AMC would toss away a brilliant promotional idea that did not cost them a cent) I went on Twitter to see which character was still available, and signed up @francine_hanson. I found a nice photo of her on the AMC website and started to tweet, trying to engage @betty_draper. But she wouldn't tweet back. Instead, she sent me a nasty direct message. So I went back on twitter and registered @bettydraper; now I had a Betty to play with."

madmen narrativeactivism fanon fandom fanfiction twitter transmedia storytelling advertising writing impersonation identity simulacra
october 2008 by adamcrowe

copy to mine

YouTube -- Watchmen Trailer Rorschach

"My fan made Rorschach trailer based on one of the best graphic novels ever. 3D models created in 3DS Max and animation composed in After Effects."

fandom narrativeactivism storytelling watchmen
october 2008 by adamcrowe

copy to mine

Google Docs -- Followers count: Mad Men characters on Twitter
madmen twitter narrativeactivism transmedia storytelling
october 2008 by adamcrowe

copy to mine

Wired -- 'Truthiness' Could Swing Stephen Colbert Into Marvel White House

"Stephen Colbert is running for president in the Marvel Universe. Stephen tried to run for president in our boring universe, but unfortunately his campaign was stymied by the powers that be. Not so in the Marvel Universe, where his campaign is in full swing and gaining momentum, once again proving that we would all rather be living in the Marvel Universe than the real one."

* StephenColbert marvel comics transmedia tv news simulacra alternativereality fiction metanarratives diegesis storytelling narrativeactivism america politics failure television heroes
october 2008 by adamcrowe

copy to mine

Twitter -- bettydraper

"Bio: The Real Mrs. Donald Draper"

madmen twitter storytelling narrativeactivism
october 2008 by adamcrowe

copy to mine

LinkedIn -- Betty Draper

#Homemaker at Mrs. Don Draper: After a successful career in modeling, I have settled down to a very fulfilling life taking care of my wonderful husband and two beautiful children. It's a full time job, believe me."

madmen narrativeactivism narrativeenvironments transmedia storytelling exogenous exposition
october 2008 by adamcrowe

copy to mine

Zazzle.com -- What'll it be, Daddy? Poster by nobodyssweetheart (Mad Men)

"Teach your children bartending for fun and profit A lovely item to decorate either the bar or the nursery, this poster illustrates several vital concoctions that should be in every wee mixologist's repertoire." -- Narrative Acts

madmen narrativeactivism narrativeacts objects narrativeobjects transmedia storytelling productnarratives printing
october 2008 by adamcrowe

copy to mine

nobody's sweetheart -- Mad Men Icons

"Make a donation via Paypal" -- Narrative Economy

madmen narrativeactivism objects narrativeobjects narrativeenvironments storytelling transmedia
october 2008 by adamcrowe

copy to mine

Twitter -- OnMadMen

"A critical look at the Mad Men on Twitter shenanigans..." -- Narrative Anthropology

madmen twitter narrativeactivism fandom fanon canon storytelling transmedia metanarratives anthropology continuity
october 2008 by adamcrowe

copy to mine

Wired -- Fans Reconstruct Doctor Who's Trashed Past

'Though the archives destroyed the videotapes of the lost shows, the audio tracks remain. The "Beeb" offers narrated audio productions of the lost stories. In addition, the section of BBC's website covering classic Doctor Who offers free photo novels using the old programs' original scripts and still photographs taken during production. So, some industrious fans took it upon themselves to fill in the gaps. Borrowing the audio tracks, they merge their own visuals to reconstruct the missing story -- sharing the videos freely on services such as YouTube.' -- Leave gaps.

narrativeactivism objects narrativeobjects fanon fandom fanfiction doctorwho remix storytelling transmedia
september 2008 by adamcrowe

copy to mine

YouTube -- Wario Ware Inc: Doc Brown's Microgames

Wario vs Back To The Future

wario backtothefuture mashups games gamemechanics fandom narrativeactivism storytelling productnarratives parody intertextuality via:waxy
september 2008 by adamcrowe

copy to mine

NYTimes.com -- A Marketing Move the ‘Mad Men’ Would Love

'“We’re delighted with the Twitter profiles,” Ellen Kroner, an AMC spokeswoman, said. (Mr. Draper’s character would surely be impressed by the free advertising the accounts provide.)'

madmen marketing socialmedia twitter transmedia fandom fake storytelling narrativeactivism
september 2008 by adamcrowe

copy to mine

design mind -- Who is Sterling Cooper?

'Who, indeed, is Sterling Cooper? Is it the authors, is it the production company, is it the network, is it the actor, or is it the viewers? At the very least, if ownership becomes "socialized," content developers and authors are well-advised to make the echo of the social web an integral part of their creations.'

madmen narrativeactivism fandom twitter socialmedia storytelling transmedia marketing
september 2008 by adamcrowe

copy to mine

Aleks Krotoski -- Ludic spray

"The longevity of a media property is elongated by the desires of the community to keep it going. I wonder if it's possible for game designers to create products with the intention of ludic activity spraying beyond the boundaries of the games they create."

performance gameplay games design transmedia mediaclouds propagation spread gaming narrativeactivism narrativeenvironments storytelling fanon fandom fanfiction AlexKrotoski
september 2008 by adamcrowe

copy to mine

We Are Sterling Cooper: Forum

"Early on I realized that WeAreSterlingCooper.com didn't address the many viewpoints out there, not only from fans, but from the characters on Twitter and that by no means could I speak for everyone. I hope this forum can be a place where people can make their opinions known and the many elements behind this all can be debated in a very respectful manner." -- Bud Melman, Mailroom Clerk, Sterling Cooper Advertising

storytelling narrativeactivism madmen twitter
september 2008 by adamcrowe

copy to mine

Silicon Alley Insider -- Twitter, AMC, Wise Up, Restore "Mad Men" Accounts

'What happened? Deep Focus, the Web marketing group that works for AMC, tells us that they gently nudged their client into rescinding the DMCA takedown notice they'd sent to Twitter. "Better to embrace the community than negate their efforts," says a Deep Focus spokesman. We agree!' -- Yeah, but what would Don Draper do? ;^)

madmen fanon storytelling narrativeactivism
august 2008 by adamcrowe

copy to mine

YouTube -- Samsung Omnia (i900) Unboxing

"PROMOTIONAL CONTENT: Today we were asked by Samsung to make a video unboxing their new phone, the Omnia (i900). Many thanks to Samsung for the chance!" -- Authentic enthusiasm.

samsung productnarratives objects narrativeobjects storytelling narrativeactivism unboxing enthusiasm via:chromacomms
august 2008 by adamcrowe

copy to mine

TED.com -- J.J. Abrams' Mystery Box

Comment: Bas Brinkman: "Stories stack mystery boxes. So, the better the boxes, the better the movie. I am not such a big fan of J.J.'s work because of his mystery boxes alone. But because he lives up to the promise. Every box in every story is not only a mystery. It is a promise too. A promise about how fantastic things will be once the mysteries are unveiled." -- 'Stories stack mystery boxes'. I like that.

JJAbrams mystery puzzle objects narrativeobjects narrativeenvironments narrativeacts storytelling narrativeactivism
august 2008 by adamcrowe

copy to mine

Washington Post -- 7-Elevens Get a 'Kwik-E-Mart' Makeover

"The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality... Buzz Cola, KrustyO's cereal and Squishees..."

transmedia productnarratives metabrands defictionalization productplacement liminality liminalobjects objects narrativeobjects narrativeenvironments storytelling narrativeactivism stage performance design kipple thesimpsons
june 2008 by adamcrowe

copy to mine

Los Angeles Times -- Sci Fi Channel is game to join the virtual world

"Sci Fi is entering a brave new world by teaming television writers with video-game designers to create a franchise that is both a television series and a massive multiplayer game on the Internet." -- Interesting...

virtualworlds mmorpg games gaming tv entertainment transmedia storytelling narrativeactivism chaoticfiction sciencefiction television
june 2008 by adamcrowe

copy to mine

Nerdcore -- Custom “Nintendo All-Stars” Painted Shoes

"... if you win the auction he’ll paint you some, any size, and with any custom touches you want included (your name, a different colored Yoshi, nude princess, etc)."

fashion nintendo sneakers thegamingofeverydaylife storytelling narrativeactivism
may 2008 by adamcrowe

copy to mine

Wired -- Dollhouse Fans Campaign To Save Show - Before 2009 Airdate

"After seeing some of my favorite television shows get canceled in the past -- as well as the 'save this show' campaigns that followed -- I had the idea that a fan campaign BEFORE the show begins may be the best thing to do." -- Haha!

fandom narrativeactivism storytelling productnarratives tv dollhouse television
may 2008 by adamcrowe

copy to mine

Zero influence -- Schrödinger’s Movie

"What ‘will power’ do characters and scenes of movies that, don’t exist, have?" -- Transmeddling!

data compression narrative objects narrativeobjects narrativeenvironments narrativeactivism storygraph performance design storytelling transmedia quantum computing
april 2008 by adamcrowe

copy to mine

BusinessWeek - Innovation Predictions for 2008

'Identity" replaces "experience" as the next big concept in design and media thinking. People create their own identities interacting with products and services. The notion of a consumer experience is a more passive way of thinking. It's so 20th century.'

product innovation performance design productnarratives objects narrativeobjects narrativeenvironments storytelling narrativeactivism identity storygraph selfservers
march 2008 by adamcrowe

copy to mine

Times Online - Amazon’s e-reader, the Kindle, reviewed

Naomi Alderman: "Stories could become pervasive: when you’re lost in a good book, your whole online world could blend seamlessly with it. Of course, all that additional content will have to be written. Therein lies one of the problems." -- Written?

acoustic space immersion endogenous exogenous diegesis narrative objects narrativeobjects narrativeenvironments storytelling narrativeactivism augmentedreality generative writing retribalization
march 2008 by adamcrowe

copy to mine

The Escapist -- The Open Source Canon

"The real problem is professional writers aren't ready to share authorship, or even carve out areas where players can add something meaningful - and permanent. But in the next generation of transmedia properties, it's hard to believe they'll stay there."

convergence transmedia storygraph performance design storytelling narrativeactivism roleplay authorship sharing opensource canon holycode
march 2008 by adamcrowe

copy to mine

AR Second Life

'The AR Playspace experience is a public mixed-reality performance space. It is a "window'' which connects the physical world with the virtual. Visitors in both domains can enter the mixed reality space and see the "other side.'''

augmentedreality narrativeenvironments objects narrativeobjects storytelling narrativeactivism performance design virtualworlds
march 2008 by adamcrowe

copy to mine

YouTube - AR Playspace

'The AR Playspace is a public mixed-reality performance space... It is a "window'' which connects the physical world with the virtual. Visitors in both domains can enter the mixed reality space and see the "other side."'

augmentedreality performance design objects narrativeobjects narrativeenvironments storytelling narrativeactivism virtualworlds
march 2008 by adamcrowe

copy to mine

AR Facade

"AR Façade is an augmented reality version of the acclaimed desktop-based interactive drama, Façade. In AR Façade players move through a physical apartment and use gestures and speech to interact with two autonomous characters, Trip and Grace."

Façade augmentedreality soapopera narrativeenvironments objects narrativeobjects storytelling narrativeactivism
march 2008 by adamcrowe

copy to mine

YouTube - AR Facade - Long

"This video demonstrates an immersive version of the critically acclaimed interactive drama, Façade."

Façade augmentedreality soapopera narrativeenvironments objects narrativeobjects storytelling narrativeactivism
march 2008 by adamcrowe

copy to mine

YouTube - AR Facade - Associated Press story

Ambient Eastenders?

virtualworlds augmentedreality soapopera objects narrativeobjects narrativeenvironments storytelling narrativeactivism
march 2008 by adamcrowe

copy to mine

YouTube - Second Life as a Platform for Augmented Reality

"This demo shows the use of Second Life as a platform for Augmented Reality. With our modified Second Life client, avatars and other Second Life graphicss can be superimposed perspectively correct on a live video stream and in real-time."

augmentedreality performance design narrativeenvironments objects narrativeobjects storytelling narrativeactivism camera cameratracking hud virtualworlds
march 2008 by adamcrowe

copy to mine

Clickable Culture - For The Record: Walsh on Writing Alternate Realities

"... some of the most exciting possibilities are provided by players as storytellers... I think the successful games of the future will provide player with story hooks and loose ends with which to co-create shared narratives within a cohesive framework."

gaming alternativerealitygaming seriousgames transmedia entertainment objects narrativeobjects narrativeenvironments narrativeactivism storytelling productnarratives
march 2008 by adamcrowe

copy to mine

Avant Game - "Reality is Broken" - My GDC Rant

"... reality is fundamentally broken, and we have a responsibility as game designers to fix it, with better algorithms and better missions and better feedback and better stories and better community and everything else we know how to make." -- :)

alternativerealitygaming seriousgames gaming gameplay games play performance design objects narrativeobjects narrativeenvironments storytelling narrativeactivism goals motivation life work reality happiness inspiration JaneMcGonigal
february 2008 by adamcrowe

copy to mine

/swords - “The Power of Free to Play”

Free-to-play virtual words monetisation: #Virtual Item Sales #Merchandise #Information Sale #Advertising #Auctions #Player Trades #Subscription Tiers #Event Tournament Fees #Real Estate/Land Use Fees #Affiliate #Donations

virtualworlds monetization free businessmodels objects narrativeobjects narrativeenvironments storytelling narrativeactivism virtualgoods virtualservices micropayments
february 2008 by adamcrowe

copy to mine

Mssv - Can the Science Museum be up-to-date?

"museums can produce experiences" - Great suggestions.

science museum curation installation experience design objects narrativeobjects narrativeenvironments storytelling narrativeactivism simulation documentaries learning
february 2008 by adamcrowe

copy to mine

Logic+Emotion - Thinking Through The "3 U's"...

Updated Venn: #Usefulness (serves a purpose) #Utility (fosters meaningful interactions) #UBIQUITY (effective across multiple touch-points including social)

objects narrativeobjects narrativeenvironments storytelling narrativeactivism performance experience design planning
february 2008 by adamcrowe

copy to mine

Logic+Emotion - The 3 U's: A Model for "Advertising" in the App Economy

Venn: #Usefulness (serves a purpose) #Utility (fosters meaningful interactions) #Unity (facilitates connections and conversations)

objects narrativeobjects narrativeenvironments storytelling narrativeactivism performance experience design planning
february 2008 by adamcrowe

copy to mine

YouTube - LOST Virtual Island - Join us at sl-lost.com

SL used as a world-building prototyper. Why would I play an 'official' Lost game [http://lostgame.us.ubi.com] over this?

lost transmedia fanon fandom fanfiction narrativeenvironments objects narrativeobjects storytelling narrativeactivism augmentationistsvsimmersionists virtualworlds
february 2008 by adamcrowe

copy to mine

GameSetWatch - Opinion: The Case In Favor Of Cross-Media Convergence

"Because of advertising and microtransactions-supported business models, companies will earn their money from products that users love enough to buy, or are engaged with enough to spend more time playing."

convergence businessmodels transmedia gaming casualgaming virtualworlds mmorpg roleplay tv movies entertainment socialnetworking socialmedia narrativeenvironments objects narrativeobjects narrativeactivism storytelling productnarratives experience design television
february 2008 by adamcrowe

copy to mine

YouTube - Frozen Grand Central

The 'Infected' stay well clear. I heard ImprovEverywhere is actually a cover movement for a new movie-based ARG. Way!

ImprovEverywhere performance design narrativeactivism narrativeenvironments storytelling objects narrativeobjects acting damage flashmobs people rumor
february 2008 by adamcrowe

copy to mine

Not the kinda cool you're looking for - Matterbox

"The box was full of the kind of stuff you would probably be given at trade shows or in-stores - I think the worst 2 offenders were the Wii wristband and the showergel. The best thing was the play doh, courtesy of Sony." Didn't like the Wii band??! ;)

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

STOLICHNAYA

Matterbox Stoli party invite instructions: http://www.flickr.com/photos/adamcrowe/2236933922/

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism rabbitholes stoli party
february 2008 by adamcrowe

copy to mine

The lost outpost - Matter Box

The first box was delivered to subscribers this morning. There are already unboxing photos on Flickr.. I did a quick video showing what is inside, instead. No prize for counting the number of times I say “cool”, either."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism photos unboxing
february 2008 by adamcrowe

copy to mine

YouTube - Matter Box review

Video: Andy Piper: "Review of the first Matter Box http://matterbox.co.uk/ which was delivered to subscribers this morning"

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism unboxing
february 2008 by adamcrowe

copy to mine

Flickr - photos matching "matterbox".

Mo' Matterboxin'

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism photos unboxing
february 2008 by adamcrowe

copy to mine

If It's Hip, It's Here - Marketing Does Matter: Matter Does Marketing

"Those of us who've been in marketing since pre-digital communications may recognize this as good old fashioned co-op targeted direct mail comprised of samples - only packaged in far hipper way."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

NOTCOT - Matter Box

Comment: " the Matter campaign is something that should really stick. Print advertising has reached about its design limit in creativity. With many ideas just being reproductions of the old. This is daring, more personal able, and much much more cool."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

Flickr - Photos tagged with "matterbox"

Matterboxin'

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism photos unboxing
february 2008 by adamcrowe

copy to mine

learning something new - matter

Comment: Johnson: "Has anyone read the last page of the Stoly book as it sends you to a website with a clue where you can ‘join a party’. Says nothing about what this may be or if you get anything tho."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism rabbitholes
february 2008 by adamcrowe

copy to mine

Rob Mosley's blog - Matter. Part 2 - The stuff in the box.

On Sony Bravia Play-Doh: "Would've been nice if there'd been a competition to win one where I had to make a model and upload a photo of it or something. Quite charming little gift, but needs some idea with it to get me thinking."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

Rob Mosley's blog - Matter. Part 1 - The idea.

Comment: Andy Piper: "In general I think the brands themselves could leverage this opportunity in a more digital way - I noticed that the Jordans thing had a link to their website but other items had no obvious online component."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

Nick Burcher - The 'Matter Box' is a new experiment in direct mail - and mine has arrived!

"The contents of the box bring brands to life / create further engagement by creating physical connections with a consumer... The Matterbox could therefore become a powerful example of how online and offline can effectively work together."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

matterblog - Inside the matter box: the first box

"Here’s a quick run-down of what’s in the very first edition of Matter, along with a little back-story" -- "Matter recipients an exclusive invitation to use the new Upper Class Lounge on their next Virgin Atlantic flight."

matter matterbox matterware advertising marketing objects narrativeobjects storytelling narrativeactivism
february 2008 by adamcrowe

copy to mine

JustinGibbs - True agency or just fake it

"The horror genre is built upon people finding themselves alone in the dark scary places. Why do we rarely find ourselves in such places, because we avoid them at all cost. We would most likely do the same if given control of the story in a horror movie."

narrativeenvironments objects narrativeobjects storytelling narrativeactivism interactivedrama agencyagency immersion participation conflict decisions navigation choice psychology performance design
january 2008 by adamcrowe

copy to mine

chroma - Get in the Game

Comment (Leland): "In Second Life, we initially play the archetypal role of the innocent until we grow up into a new role." Nice little gaming of everyday life discussion.

gaming play gameplay games life thegamingofeverydaylife behaviours brands experience narrativeenvironments objects narrativeobjects storytelling narrativeactivism archetypes roleplay virtualworld socialnetworking engagement participation rewards motivation ac acc performance design virtualworlds
january 2008 by adamcrowe

copy to mine

Wired - When Reality Feels Like Playing a Game, a New Era Has Begun

"the gaming mindset has now become pervasive. We use game models to motivate ourselves, to answer questions, to find creative solutions... life itself has turned into a game... we've moved from a society that creates goods to one that solves puzzles"

gaming thegamingofeverydaylife puzzle narrative narrativeactivism technology storytelling via:chromacomms
january 2008 by adamcrowe

copy to mine

Test - Make *all* your audience into Heroes

"We don't have to think in terms of funnels and winners in online storytelling. We can let stories fracture, multiply, escape and wither, depending on how we want to encourage our users to play with them."

gaming alternativerealitygaming rewards motivation gameplay games play goals participation narrativeenvironments objects narrativeobjects storytelling narrativeactivism exogenous endogenous diegesis performance design
january 2008 by adamcrowe

copy to mine

Maschmeyer - There are No Consumers, Only Heroes: The Truest Expression of Consumer-Centricity.

"[Transformation Design] defined as: The creation of interactive systems that intertwine products, experiences and marketing to create touch points that help people achieve the personal changes they desire and a client company offers." [Commented]