'Names are nothing; naming is everything. To name a thing is to truly know it. As Ursula Le Guin said, “for magic consists in this, the true naming of a thing.” It is in fact useful to think of naming an interrogative act that creates what it questions. Demand insistently enough to know the name, rank and number of a thing, and you will eventually find out. Even if your mind has to manufacture an answer. We name to liberate, and we name to imprison. We name to flatter, and we name to insult. We name to own, and we name to be owned. We name to subsume, and have subsumed. We name to frame, and we name to reframe. You name to create, destroy, fragment and churn. You name a product and launch it. You give a dog a bad name and hang it. To name is also to hide and cloak. To switch stories and manufacture realities. This is the world of Don Draper. He dons a mask, and drapes new realities over old ones. Starting with his own life.'

'"Britney just seems a little bit old-fashioned is all," mother Heather Patterson said. "We want our little girl to have all the advantages a name like Miley, or maybe Hannah, would give her." In addition to the name change, the Pattersons announced Monday that they were expecting their first son in July, tentatively named Twitter Efron Jonas.'