'I’ve talked more than once in these essays about the immense role that narratives play in our mental and social lives. In what we are pleased to call "primitive societies," a rich body of mythology and legend provides each person with a range of narratives that can be applied to any given situation and make sense of it. Learning the stories, and learning how to apply them to life’s events, is the core of a child’s education in these societies, and a learned person is very often distinguished, more than anything else, by the number of traditional stories he or she knows by heart. More technologically advanced societies often, though not invariably, move away from this, consigning their inheritance of stories to children—think, for example, of the role of fairy tales in nineteenth- and twentieth-century industrial societies—while narrowing down the range of stories adults are supposed to think with, until all that’s left are variations on one narrative. Serious thinking in these societies is by definition thinking that follows the accepted narrative.'

"... the fundamentals of storytelling haven’t changed much with new tech, which is why Joseph Campbell’s work on ancient myth has been so relevant to screenwriting all these years. ...story is not about the media through which you experience it as much as it’s about conveying a sense of meaning and/or truth that audiences can relate to. Screenwriters have always written elaborate back stories to develop character and plot, what’s new is these pieces of writing didn’t have a viable commercial outlet before. ...new tech and new media platforms are making traditional storytelling more complete. Transmedia is allowing content creators to take monomyths to dizzy new heights, to tell monomyhts in stereo. Our method of telling stories is as old as we are, and has worked for different cultures and generations for thousands of years. It’s going to take more than a half-baked twitter feed to change it."