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adamcrowe + branding   224

Co.Create -- Technology, Art, And Why The Future Of Branding Is Nonfiction
'Douglas Rushkoff talks to us about the changing role of artists and technologists and how brands can no longer be abstract. #What will marketing organizations look like in the future? It will be companies that figure out how to communicate the non-fiction story of a company, so it’s going to look a lot more like a communications company than a creative branding agency. It’s going to look a little bit more like PR, in some sense. It’s going to be people who go and figure out what does your company do and how do we let the world know about that? There’s going to be a lot of psychology involved, except instead of it being psychologists turned against the consumer, it’s going to be psychologists going in and trying to convince companies that what they’re doing is worthy. It’s breaking down this false need in companies to hide from the public what they’re doing--except for the ones that do (need to hide).'
productnarratives  branding  DouglasRuskoff 
7 weeks ago by adamcrowe
Meme Hacking -- Douglas Rushkoff: Branding Doesn't Work! So Now What? PivotCon 2010 (Video)
"The human organism is attempting to evolve to the next level of awareness. And brands have no place in that conversation—I'm not saying products don't, services don't—brands don't." -- "Now you're dealing with a multi-dimensional, non-fiction conversation between people who are conversing expressly for the purpose of connecting on higher levels of organization." -- "The real problem [with the idea of 'real' social media conversations] is that there's frightfully very little real going on." -- "The reason they want to have the brand conversation is because that's all they are: brand" -- "Social media exists to help people create and exchange value directly with one another." -- "If the company doesn't have the most qualified, the most enthusiastic, people doing the thing that that company does, then nobody is going to care what that company or anyone in it is saying. And if [companies] do ... all you have to do is let them speak and the marketing part will take care of itself."
criticism  branding  marketing  socialmedia  productnarratives  authenticity  peoplearethekillerapp  DouglasRushkoff  from delicious
february 2011 by adamcrowe
Mashable -- What's the Value in a Brand Name?
“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’” Damodaran said, “If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”
branding  strategy  business 
november 2010 by adamcrowe
The Onion -- Divorced Branding Exec Generates Buzz Before Getting Back Out There
'"Stritch made all the right moves, that's for sure," Guyer said. "Instead of talking a lot about his divorce, which carries the risk of becoming annoying, he only mentioned it to a small number of people in key locations like the office, the gym, his after-work bar, and the coffee shop where that one hottie works. By revealing his 'secret' to a few fashion-forward people and allowing them do the legwork, he created a textbook viral-marketing campaign." "This is probably his best work since Red Bull cocktails," Guyer added.'
TheOnion  branding  marketing  wordofmouth  propagation  theadvertisedlife  lulz  satire  from delicious
july 2010 by adamcrowe
The Onion -- Nike, Adidas Favorites In World Cup Final
'As the first round of World Cup matches conclude, analysts have said that despite several dramatic and valiant displays from underdogs, traditional soccer juggernauts Nike and Adidas are still the favorites to reach the World Cup final. "While we've seen plucky performances from the Umbro and Puma platoons, they just don't have the depth or strength to reach the final rounds," said Hartmut Zastrow, executive director of the research firm Sport+Markt.'
TheOnion  advertising  branding  brandmodels  lulz  satire 
june 2010 by adamcrowe
gapingvoid -- “the purpose-idea”: ten questions for mark earls
Earls: '“Brand” is what you get as a result of doing great, not a good guide to what to do – it’s the scoreboard, not the game. -- Put really simply, the Purpose-Idea is the “What For?” of a business, or any kind of community. What exists to change (or protect) in the world, why employees get out of bed in the morning, what difference the business seeks to make on behalf of customers and employees and everyone else? BTW this is not “mission, vision, values” territory – it’s about real drives, passions and beliefs. The stuff that men in suits tend to get embarrassed about because it’s personal. But it’s the stuff that makes the difference between success and failure, because this kind of stuff brings folk together in all aspects of human life.'
branding  marketing  ideal-actions 
february 2010 by adamcrowe
Twitter -- RE: Personal Brands
'in reply to @virtualista RE: Personal Brands. A #contextcollapse multiple public 'masks' problem. Some ppl deal with it by always wearing the same one.'
self  multitude  contextcollapse  masks  identity  authenticity  fake  branding 
february 2010 by adamcrowe
The Onion -- Supreme Court Allows Corporations To Run For Political Office
'Corporate attack ads have already begun to hit the airwaves in New York, where a new Pepsi commercial set to a catchy modern remix of Bob Dylan's "The Times They Are A-Changin'" blasts incumbent governor David Paterson as "unrefreshing" and urges New Yorkers to "taste the choice of a new generation this Nov. 2."'
TheOnion  america  corporatism  branding  lulz  mercantilism  satire 
february 2010 by adamcrowe
SiliconIndia -- Entrepreneurs Aren't Risk Takers - They're Arbitrageurs!
'[Arbitrageurs] collect the “spread” until other entrants show up. Arbitrage by definition is low risk and typically a return slightly higher than the risk. Buffett succinctly says: “The key to investing is … determining the competitive advantage of any given company and the durability of that advantage.” -- Both Microsoft and HP would have failed Buffett’s durable competitive advantage test in their early days. To scale, both jumped from one niche to the next without much planning or analysis. Any one wrong jump would have done them in. -- Durable competitive advantage is usually the result of unpredictable and rare random events... They happen to a very small minority. Because entrepreneurs are arbitrageurs, they constantly watch companies with durable advantages. They then try to find a way to carve off a piece of that advantage for themselves. Durable competitive advantage is an anomaly and quite rare.'
entrepreneurship  opportunitycosts  risk  arbitrage  investing  strategy  economics  competition  barrierstoentry  branding 
january 2010 by adamcrowe
BPS RESEARCH DIGEST -- Brands leave their mark on children's brains
'The idea may be "unpalatable", but companies seeking an edge over their rivals should ensure that children are exposed to their brands as early in life as possible. If a brand had been experienced from birth, the students were quicker to recognise it as real than if it had been encountered from age five and up. ...words (and presumably brands too) encountered early in life shape the maturing brain in such a way that a life-long advantage is maintained for processing those early words. ...participants aged between 50 and 83 years were quicker to recognise early brands over newer, current brands, even if the early brands were long since defunct.'
psychology  brain  branding  cognition  memory 
december 2009 by adamcrowe
*supercollider -- Ninety Red Bull events | Part 2: The Lessons
'Red Bull was doing earned media before it was a buzzword. They invest in unique, compelling experiences, and in the creation of content from those experiences. They get a significant amount of very deep and powerful brand interaction at the actual experiences themselves, both from participants and spectators. And then through a combination of PR, word of mouth, and pull media channels they get an absolute ton of exposure of their content. And through platforms like their popular Facebook page, content-rich website, Red Bulletin, and a legion of popular microsites and brand communities like FMXWorld, Red Bull can legitimately claim to be a media brand in its own right at a time when most brands are still talking about the idea.'
redbull  branding  experience  culture  do 
november 2009 by adamcrowe
The Planning Lab -- The Mother of All Branding Literature
"Desire does not want satisfaction. To the contrary, desire desires desire. Images are often so appealing that things cannot satisfy. Some people desire desirelessness with such a passion that it actually increases their ability to desire. We are what we become stronger in. Postmodern consumption is inextricably linked with aspects of sexuality, both conscious and subconscious. Desires are constructed through linkages between consumption and the human body. Visuals continue to be the most powerful tool because they never satisfy."
consumption  desire  branding  planning  presentations 
november 2009 by adamcrowe
Is Target ‘ripping off’ American Apparel?
'Just don’t know what belongs to who, and what type of ‘intellectual design property’ can really be owned. I feel like the Font Industry and the Music Industry are really similar. I think I expect to utilize fonts for free, much like I expect to listen to music for free. The person who creates a font is looking to ‘go mainstream’ by ‘getting included’ on tons of personal computing machines. This is the same thing that buzzbands need to try to accomplish. Fonts + Music can’t really ‘change the world’ but they can definitely be an under-appreciated element of ur every day life.'
HipsterRunoff  identity  authenticity  vernacular  design  designwank  typography  helvetica  utilitarianism  semiotics  branding 
november 2009 by adamcrowe
The Last Psychiatrist -- Don Draper Voted "Most Influential Man" (Part 1)
'I understand the appeal, why someone would want to be Don Draper. But I'm going to try and explain why you shouldn't. Don Draper is a narcissist. That's not an assessment, it's the premise of the show. The definition of a narcissist is one who creates an identity and prizes it above all other things, every moment of existence is spent perpetuating that identity, trying to get everyone to believe it. The show gives him an interesting back story, but the key element is that the man at the ad agency called Don Draper is a constructed fake identity, one which he protects zealously. Nothing else carries that much importance. The ultimate goal of narcissism is not just to get everyone to accept the identity, but to get everyone to perpetuate it. He wants to be a brand. He wins when people confirm the brand even when he's not around... Neither does narcissism care about being liked, only about being branded. He's not cool, he's pretending to be cool.' -- Goddamn phony
psychology  branding  fake  phony  identity  narcissism  madmen  men  theadvertisedlife 
october 2009 by adamcrowe
The Satanic Business Empire
MEMORY HOLE. DOUBLEQUICKWISE!!! THIS WARN YOU!!!
branding  logos  symbolism  mythology  satanism  cults  corpocracy  pathocracy  conspiracy  plutocracy 
october 2009 by adamcrowe
The Impact of Sports Marketing on Regular Bros: This Bro is a Witness
'It’s kinda weird how we’re all ‘witnesses’ 2 marketing, and we are impacted by the stuff that is around us. I noticed this bro from Cleveland Ohio who had actually ‘converted his garage’ into some sort of tribute to his favourite African American athlete in the world, an NBA basketball player named LeBron James who plays in the same city. It seemed weird 2 me, mainly because sports don’t really mean anything, and I thought every1 realized that sports is just some sort of intense marketing + branding experiment for males. -- Worried that these types of bros are the ones who ‘actually fall for sports marketing campaigns. TeenBros who believe that they are ‘great’ pride themselves’ in having the latest expensive shoes. TeenBros who believe that they are ‘great’ are never ‘team players.’'
HipsterRunoff  sports  marketing  branding  brandmodels  nike  projection  identity  selfesteem  ego  exceptionalism  narcissism  theadvertisedlife 
september 2009 by adamcrowe
The Last Psychiatrist -- Jay-Z Gives Ten Reasons Why Pop Culture Authenticity Is Real Only If It's Fake On Purpose
'Jay-Z chooses to signal his authenticity not with authenticity, but with an already established symbol of authenticity: because otherwise, how would we know he was being authentic? His audience is regular people, black and white, for whom authentic isn't "being yourself" or "true to where you came from" because for those regular people, that would be unbearably boring. For them, authentic has to mean loyalty to the persona you made up. This video isn't about Jay-Z's authenticity, it's about letting you choose your own authenticity. That's the business smarts of Jay-Z. Brand it, make it seem elite, make it an aspirational product—but make it easily available, everywhere. Then—and this is the key—the consumer has to be able to show others that they've accessed it: that's the only way other people are going to know who they are pretending to be.' -- ("Non-conceptual, non-exceptional; Everybody's either crime-related or sexual." - O.C. - http://www.youtube.com/watch?v=LIj4RqH43GY)
hiphop  identity  authenticity  fake  status  branding  signalling  masks  psychology  theadvertisedlife 
september 2009 by adamcrowe
Omni Consumer Products
'Omni Consumer Products is a product development company located in the San Francisco Bay Area, with a focus on licensing, defictionalization, and reverse-branding.' -- Did Tru Blood
branding  transmedia  merchandise  entertainment  liminality  liminalobjects  objects  narrativeobjects  productnarratives  productplacement  trueblood  metabrands  defictionalization  agencies 
september 2009 by adamcrowe
Hipster Runoff Exegesis -- "Do teens RLLY ‘drink coffee’?"
'... Taste buds that never learn to disguish sweet from sour from bitter but that only register abstractions like "fun" and the taste of pleasure. A tongue that tastes only emotions rather than physical properties of consumed substances. These physical properties become even more unknowable to the mind, the food-in-itself a lost dream to the consumer, who can only consume her own expectations. "What does coffee taste like?," Carles asks, "what does beer taste like?" We can never know. Our perceptions of these things are purely self-referential. -- Once perception becomes a matter of interfacing with brands rather than our sensory organs, a trademark synesthesia ensues to the point where sound and taste are no different from one another... ... the brand is written [into] our bodies, which are written and overwritten over and again like any other media storage device, which is that to which we have been reduced.'
marketing  branding  experience  synesthesia  mimesis  simulation  simulacra  fake  theadvertisedlife  RonHorning 
september 2009 by adamcrowe
Technovelgy -- Sentiment Analysis: Hypercorps Need Emotion Chips
Nice reality-check on sentiment -- 'I'm fascinated by the idea that an entirely new science of computer analysis is needed to find out how we consumers feel about companies that promise one thing and deliver another. Large corporations could easily find out specific facts about their services that consumers do not like. For example, AT&T can read a variety of factual criticisms about their iPhone service in a number of recent tech site blog posts. However, it is costly to track actual problems with services, and then fix them. Hypercorps like AT&T spend billions honing their brand images, which is just a phrase referring to how we feel about them. If they can track how we feel about them, and then fix how we feel, then the problem is solved. The service may still suck, but as long as customers don't feel like leaving, it's just as good as actually providing a good service, and much cheaper. AT&T execs could just try using it themselves and then they could feel what we feel directly.'
sentiment  branding  obsfucation  literaryculturevsoralculture 
august 2009 by adamcrowe
Hipster Runoff Exegesis -- "Carles Presents ‘IAmCarles.com’"
'... individualism is collapsing under the weight of globalization, and the more flexible branded self—which is duplicatable while retaining an aura of unique particularity—has replaced the idea of a coherent unified self. Hence identity is a brand, and a brand is identity, in a perfect tautology for the times: "I am Carles is a lifestyle brand, created by Carles." Being is the same as branding. Creating the self as brand is synonymous with having the self, with inhabiting the self. -- A brand self is emptied out, eradicating the emotional problems brought on by depth psychology: "Do u feel alone? The IAMCARLES.com brand is attempting to be similar to the HIPSTERRUNOFF.com brand. It wants u 2 feel like it ‘gets’ u." Reduced to the superficial level of signals, we will all be easy to "get" the shared language of brands is potentially less heteroglossic than vernacular speech. -- "R U CARLES? I AM CARLES?" stresses the way brands resolve and unify individuals into a single concept.'
HipsterRunoff  branding  brands  identity  precuperation  individualism  consumering  multitude  self  theadvertisedlife 
august 2009 by adamcrowe
Marginal Utility -- Soviet Consumerism
'I tend to take it for granted that brands of products function only to help individuals brand themselves, to allow them to project certain traits along the lines described in the previous paragraph. (For producers, brands allow for the elaboration of differences between competitors’ commodities where there are more or less materially indistinguishable.) But Red Moscow suggests that brands could be contrived to close off avenues for the development of a superficial self. Nationalist brands would enlist users into helping complete the ideological project of the state, not the self—a state that may not allow for an autonomous self. Such brands would demonstrate conformity and obedience in a much more direct way than our brands.. Consumerism is soft coercion in that sense; it allows for a space where conformity can comfortably coexist with rebellion—the revolution is reduced to continually turning over one’s personal affect within a game whose rules are thereby protected from change.'
russia  branding  consumerism  communism  nationalism  statism  ideology  propaganda  realityprogramming  metanarratives  narrativeobjects  objects 
august 2009 by adamcrowe
Carles Presents ‘IAmCarles.com’
'I have always wanted to be a designer. I believe that we can meaningfully impact the world by the not only the things that we own, but also the clothes that we wear. We live in a beautiful society which encourages tiered self-expression depending on your income. You can truly show the world who you are, and where you ‘fit in’ with society. Do u feel alone? The IAMCARLES.com brand is attempting to be similar to the HIPSTERRUNOFF.com brand. It wants u 2 feel like it ‘gets’ u. Carles wants to relate to you.'
HipsterRunoff  branding  identity  authenticity  designwank  lulz  theadvertisedlife  satire 
august 2009 by adamcrowe
Scout Labs -- "Build Your Brand"
'I believe a brand is the relationship a customer has with a company. And like any relationship you have in your life, it’s defined by the sum total of all the experiences and interactions over time. You can’t craft a brand by writing a mission statement and saying, “We are a company that cares about X.” You need to go be a company that is X. It’s not your logo. It’s all that you are. Brands are earned through consistent actions and interactions, and once built, they are not easy to change.' -- Nice microsoft/xbox/zune example
branding  sentiment  embodiment 
august 2009 by adamcrowe
Marginal Utility -- Jobless recovery
'No wonder people have suddenly begun worrying so much about their “personal brand”—brand equity has become more important to a firm, conceptually, than loyalty to employees. Employees, to make themselves less expendable, may also need to work to integrate themselves with a company’s brand, to merge the personal with corporate brand if possible, make them inseparable. The personal brand becomes far more important, too, in a labor market full of otherwise interchangeable parts. And with globalization and companies emphasizing their own flexibility rather than a paternalistic approach to workers—no more company men, or lifelong job security—we all can expect to be returned to the labor market repeatedly. So we will begin to need something more than a resume, something more comprehensive, like a personal brand. Depressing.'
work  branding  affectivelabour  conformity  theadvertisedlife 
august 2009 by adamcrowe
Ribbonfarm -- Personal Brands, Identity and Perception Management
#5 Search for Authenticity: If you are smart, you realize that ‘authenticity’ is yet another archetypal persona that seduces you into a static self-conception. If not, you go down an obsolete path blazed by a stoned generation. #8 Skill: Some of your personas become increasingly comfortable to inhabit. You start noticing that you are now acting out the role so well that you are actually as good or better in those roles than people you previously considered “authentic” non-actors. This leads to the epiphany that everybody grows into roles this way. #11 Fluidity: Jumping among the set of point-like roles in the space of personas yields to continuous movement. You become aware of the gradual expansion of the space you can inhabit. It starts acquiring, through its growth, a shape and character. #12 Brandhood: The integrated, growing space which you can inhabit with fluidity starts acquiring an overall sum greater than the parts consistency, that has only one analogy: the notion of brand.'
existentialism  authenticity  identity  reflexivity  self  branding  perception  acting  masks  realityprogramming 
july 2009 by adamcrowe
PBR Fixed Gear Bike seems like it would fit in with my personal brand.
"I need more brand+product MASHUPS 2 take my personal brand 2 the next level. Think this might be another ‘marketing ploy’ by the PBR ‘unintentional’ marketing team [via brands that are adopted for no good reason by privileged 'subcultures']."
HipsterRunoff  branding  random 
june 2009 by adamcrowe
paul isakson -- Tools Don't Build Things. People Do.
"It's about looking within and finding what's true. Odds are, the company probably didn't start out with the sole purpose of making money. There was something there that stood for more than the bottom line."
branding  planning  ideals 
may 2009 by adamcrowe
Marginal Utility -- Brand hegemony
'... the transaction involved in brand recognition is now the way we understand how we affect and are affected by others; the brand is what we imagine gets fixed as permanent about ourselves after series of social interactions. If that is so, then it will be efficacious to self-brand. People will recognize what you are doing, will interpret it properly, will slot it in with a set of values that have (through the ubiquity of brand talk) established themselves as creditable. ... we are also in danger of reducing our own complexities and the nuances of our relationships to the shape of the brand, to the commercial verities of guarded and proprietary corporate communication. Self-actualization becomes perpetual self-promotion. And worse everyone collaborates to keep it limited to this—every one agrees to “follow you if you follow me. ...measuring our reach... rating ourselves the way a TV show is rated by Nielsen. We degenerate into vulgar utilitarians.'
*  branding  identity  feedback  circumscription  theadvertisedlife 
may 2009 by adamcrowe
Introduction to Skype Brand Book
skype  branding 
may 2009 by adamcrowe
AgencySpy -- Op-Ed: What Social Media Revolution? By Gareth Kay
"Rather than focusing on social media shouldn't we be focusing on social ideas? Rather than (again) using communications as a sticking plaster to cover real fundamental issues a business faces, it forces us to confront what it is that we need to do at a more fundamental level. It means ideas that are inherently open, generous and want to include you. It means developing communication that lets you join the dots and complete the story rather than telling you what to do (in the same way at every point of contact). It means thinking about what it is that people like to do and working back from there to figure out what it is we can do as a brand to be useful, helpful or entertaining rather than starting from what we think first. It means listening. It means having many little conversations not one shouting match. It means thinking less about what we do (as a brand or its owners or advisors) and more about what it is that people do to what we do."
branding  planning  socialmedia  ideas  do 
may 2009 by adamcrowe
FT -- Why global brands now rise in the east
'The shift in consumer buying power towards emerging markets is not only giving Chinese brands a much better chance of breaking out of their domestic market but is also subtly altering how western companies develop and market global brands. For a long time, global products have been – with varying degrees of subtlety – made in the image of what US consumers wanted, or dreamed. But the US consumer’s influence is waning – or being balanced. Procter & Gamble, the quintessential US consumer packaged goods company, now gains 30 per cent of sales from emerging markets and is launching products such Downy Single Rinse, a fabric softener, outside the US. Exactly what the western consumer will make of it when the influence of Asia becomes apparent in products other than games consoles, we shall find out.' -- Selling an imperial Chinese culture back to improvished Westerners (post-hostilities, of course). Hmm...
branding  marketing  semiotics  culture  innovation  china 
april 2009 by adamcrowe
Dan Pankraz Vs Youth -- Crispin Porter + Bogusky Briefing Format
"AT A GLANCE: What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand? -- TENSION: What is the psychological, social or cultural tension associated with this idea? What makes our target tense about the idea? -- QUESTION: What is the question we need to answer to complete this assignment? -- TALK VALUE: What about the brand could help us start a dialogue between the brand and our consumers, among our target and/or within pop culture?"
branding  planning  briefing  culture  context 
april 2009 by adamcrowe
PSFK: Good Ideas Salons -- Video: Good Ideas In Digital, NYC
Really nice thoughts on 'multitude' identities, authenticity, plausible deniability (burying bad news/negative impressions about yourself online), and from a branding pov, the long-term value of the trust that comes from allowing an audience and employees to collaboratively break the 'fourth wall of business.'
identity  multitude  self  sousveillance  plausibledeniability  authenticity  branding  socialmedia  socialproduction  transparency  fourthwall  masks  via:courtneykuehn 
april 2009 by adamcrowe
The Memefication of Your Band (2)
#Do not FORCE memes on consumers. #Make sure your memes are either original, or do a good job of copying pre-existing memes. #Know your band. Know your memes. Know your audience. #Don’t feel entitled to anything. Your band’s existence is a journey. #Do not rebel against the biggest news sources. You must embrace them/manipulate them. There is no other way. Become bros. #The tastemaking economy may or may not be more important/fun than bands themselves. #Making+filtering memes = responsibility. #Every one, every band, and every website is searching for authenticity on their own terms. #Every one, every band, and every website is searching for a way to make money on any one’s terms. #Memes can be simple or complex. Usually the more ‘organic’ a meme-birth is, the more likely the meme is to help your brand #There are downsides to creating a fan base with a high demand for your memes, including lack of personal privacy and album leaks."
HipsterRunoff  memes  memetics  planning  branding  marketing  advertising  socialmedia  realtime  distribution  propagation  parasitism  attention  lulz  boredom  satire 
march 2009 by adamcrowe
The Memefication of Your Band
"Your band must invade the Perception Economy. Your Band must no longer be a band. Your band must be a meme. A Meme Which Generates subMemes. These memes must be compelling, intriguing, and interesting enough for people to ‘follow’ or at least think that you are ‘worth following. The modern band is not just about ‘music.’ The modern band must successfully win over fans by finding effective methods to generate themselves into a meme-source worth following. You are more than just your music. You are an aesthetic. You are the news that bros every where need to read about. You need to picture a world where you have at least 20K twitter followers who are eager to follow your lifestream on a meme-to-meme basis. Your band is a meme, which slowly injects the meme economy with new memes that make your band seem ‘more important.’ While your band will always be a group of friends/bros, the perception of your band will grow as the memes which you generate continue to seem ‘more important."
HipsterRunoff  memes  memetics  planning  branding  marketing  advertising  socialmedia  realtime  distribution  propagation  parasitism  attention  lulz  boredom  satire 
march 2009 by adamcrowe
Lulu -- MSG™ Promotional Edition by Howard Ingham (Book) in Games
"You live in a perfect world. You live in the free world. Every new day brings you new challenges. Every new job brings new opportunities. You’re the master of your destiny, your own boss. The future is bright. You just have to keep your soul. And your salary options. MSG™ is a slightly satirical game of negotiation and conscience, for three to six adults."
theadvertisedlife  work  immateriallabour  branding  gaming  roleplay  games  rpg  parody  satire  boredom  sciencefiction  alternativereality  pdf 
november 2008 by adamcrowe
io9 -- Kill Mickey Mouse in a Strange Game of Corporate Brand Slavery
"[MSG] Players play the roles of company Reps who all work for the soul-crushing Company in service of the Brand. The point is really to make a mockery of soulless corporations and their often ruthless strategies, not to mention the soulless drones who do their bidding. At the same time, it mocks our own willingness to worship these brands and submit to the will of these companies, all while creating ludicrous scenarios that are maddeningly interconnected with the stories created in the previous round. Maybe this excerpt from the rule book explains it best: Brainstorm for a couple of minutes until you come up with a name for the Brand [that all the players work for]. If some of you hate it — or, better, all of you hate it — that’s brilliant, because it means you’ll understand a little of what it is to work for an organization that makes you cringe every time you look in the mirror and see the Brand logo they tattooed on your forehead." -- Haha
theadvertisedlife  work  immateriallabour  branding  gaming  roleplay  games  rpg  parody  satire  boredom  sciencefiction  alternativereality 
november 2008 by adamcrowe
How Cults Seduce by Alex Wipperfürth and John Grant (2002)
"Cult marketing is indicated for; #A brand which is in a life or death situation, #They have a geniune ideology (you can't fake this): ...but is out of sync with the current context ...and/or they have a crisis which has put them on the defensive ...and/or they have a product that isn't working fully yet ...or a product that's fallen behind, #They are small enough to be the underdog (but not so small that they're not worth fighting for), #The cult activity is for limited period to buy time, #All other avenues have been exhausted
branding  marketing  cults  #specialization  AlexWipperfürth  JohnGrant  pdf 
november 2008 by adamcrowe
Wikipedia -- Wimpy
"The Wimpy brand was created in the 1930s. The name was inspired by the character of J. Wellington Wimpy from the Popeye cartoons created by Elzie Crisler Segar. Eddie Gold was running 12 restaurants by the early 1950s, when the concept of fast food came to the attention of the directors of J. Lyons and Co. Lyons licensed the brand for use in the United Kingdom and in 1954 the first "Wimpy Bar" Lyons was established at the Lyons Corner House in Coventry Street, London."
wimpy  productnarratives  storytelling  objects  narrativeobjects  branding 
november 2008 by adamcrowe
Social Brand Index
Brands on Twitter and Identi.ca
branding  socialmedia  lists 
october 2008 by adamcrowe
New York Times -- Free Advertising
'"The era of the brand that's blandly constructed and hopes not to offend anyone — to be pleasant — that notion is really dead," McCracken says. But why do consumers want to get involved in this co-creation? "They want to because they can," McCracken says, meaning that both the technological tools and a deeply ingrained knowledge of advertising grammar are now widely dispersed.'
branding  advertising  storytelling  productnarratives  cocreation  peerproduction  socialmedia  fanon 
august 2008 by adamcrowe
eyecube -- DINU
"Lasting brands often develop passionate fans and advocates because they have tapped into a deep emotional human desire: The desire for narrative. People love well told stories and it is clear that they want deep connections with characters, environments and new worlds. If you manage a property, or even a brand, you have an opportunity to create a Deeply Immersive Narrative Universe (DINU)."
branding  worlds  productnarratives  objects  narrativeobjects  storytelling  narrativeenvironments  narrativeacts 
august 2008 by adamcrowe
Cherp! -- Social Branding: Personal vs. Company
"Social media marketing gurus can be lumped into bunches - those that understand personal branding using social media, and those that understand how to translate that to business branding. Keep in mind that some people are just trying to cash in on the emerging economy around social media marketing and look for help from people who can show you experience rather than a big ego." -- Hehe.
socialmedia  criticism  branding 
august 2008 by adamcrowe
Marginal Utility -- How brands prime behavior
"In their research, the authors found that for brands to affect behavior, they need to be associated with behavior that the subjects already found desirable. So the secret to avoiding having brands manipulate us, perhaps, is to aspire to be no one." -- No. One.
semiotics  mythology  archetypes  behaviours  branding 
august 2008 by adamcrowe
Marginal Utility -- Advertising as creative destruction
"... any attempts to present ideas to the public all take on commercial overtones. If they are not directly sponsored, their presentation mirrors forms familiar as advertising. Branding leaves no interstitial space in the culture for alternative conceptions of public communication, for non-commercial expressions of social meanings..." -- Keep reading.
theadvertisedlife  advertising  marketing  branding  realityprogramming  simulacra 
august 2008 by adamcrowe
Marginal Utility -- Hipster hatred
"The aggressiveness of advertising forces hipsters into aggressive countermoves, quick shifts in allegiance to avoid seeming like marketing’s dupes. Eventually, collaborating with the forces of marketing, or conceiving of yourself as a brand, becomes an even more sophisticated strategy for evading marketing’s manipulation. Becoming collaborators becomes a kind of advanced subversive strategy."
theadvertisedlife  advertising  marketing  branding  identity 
august 2008 by adamcrowe
Virtual Goods Insider -- Stardoll: Casual Web Community or Hardcore Virtual World?
"Once core fun is identified and refined, building a great game is actually pretty straightforward... The Stardoll team knows that their core fun is dressing a paper doll. Apparel is dragged off hangers and onto the paper doll. It can be placed anywhere on the screen, and that simple mechanic yields a good deal of fun... As soon as fashions hit the runway or the retail shelf, they are available in Stardoll... All of this makes Stardoll one of the most powerful branding and lead generation tools thats ever been available to the fashion industry."
*  stardoll  avatar  fashion  celebrities  shopping  virtualgoods  virtualworlds  businessmodels  branding  engagement  advertising  experience  design  productplacement  socialobjects  objects  narrativeobjects  narrativeenvironments  storytelling  transmedia  fame 
august 2008 by adamcrowe
Jeremy Bullmore -- Posh Spice & Persil: Both big brands; both alive; and both belonging to the public
"brands are living, organic things - because all the time, those with knowledge of a brand are changing. They may grow richer or poorer and will certainly grow older; and as the perceiver changes, so inevitably, does the perception. If a marketing company closes both its eyes and its ears; if it relies on the single dimension of current sales; if it believes that yesterday's successful strategy is an infallible guide to tomorrow's profit: then it's heading for disillusionment of barometric severity."
JeremyBullmore  essay  branding  planning  strategy  relationalaesthetics  storygraph  exogenous  empathy  emotionalintelligence  #diversity  * 
august 2008 by adamcrowe
Talent imitates, genius steals -- Brands: Socially Constructed Reality
"... let’s put forward a reformulation: A brand is a collective perception in the minds of consumers. But how does this help resolve the division between brands in the head and brands on the balance sheet? Because by making it a collective perception, we can turn a brand from an opinion into a [type of] fact."
branding  marketing  reality  realityprogramming  theadvertisedlife  communication  media  language  tools  #storage  #ubiquity  #specialization 
august 2008 by adamcrowe
Zero influence -- Doing Business As (A Mercenary)
"Brands within the infrastructure of the cultural mechanism, are the verbs of life, they are not about trying to facilitate the consumers interests - it’s deeper, more transparent, more beneficial - it’s about the organisation working towards a common goal - and that is - mutuality. If Brands think that their role is to rise above ‘acceptability’, then they are going the wrong direction. Brands, if they want to be the life of the consumer, must be the reasoning of the consumer."
business  branding  marketing  strategy  language  verbs  do  relationalaesthetics  theadvertisedlife  #processing  #storage  #ubiquity 
august 2008 by adamcrowe
adliterate -- Problems wanted
"Mad Men, a simpler time of real men, real problems and lots of sex on mid century design classics .... its real success in adland was down to a wistful longing for a time when clients were actually clients. In other words the people that ran and had often founded the business being advertised and simply wanted to sell more of their products by any means necessary. Of course the arrival of professional marketing departments has changed the relationships that agencies have with client organisations and the roles that they play for them. But it hasn’t change the need for clear business objectives." -- Or you just have to get on and identitfy them yourself.
branding  marketing  advertising  clients  briefs  problems  strategy  planning 
august 2008 by adamcrowe
This Blog Sits at the -- X files and the perils of consistency
'... consistency is a tyranny. It gives power to rapid fans who define their fandom by their knowledge of the narrative. Some of these people are not cocreators of the narratives. They are jailers, constantly vigilant for any, even unimportant inconsistency. On the other side, the newcomers look at the detail of a narrative enterprise like Lost and think to themselves, "there's no way I can catch up."'
branding  consistency  canon  fanon  fandom  transmedia  storytelling  narrative  worlds  persistence  navigation  mentalmodels  #processing  #storage  #bandwidth  #diversity  #complexity  mystery  mythology 
august 2008 by adamcrowe
Maschmeyer -- More Branding Love
Quotation from Lucas Conley 'Obsessive Branding Disorder': "Branding offers the satisfaction of a sense of change without the hard work. Executives feel good because, technically, it’s still innovation – surface innovation. Meanwhile, image is easier and less expensive to work with than products or services."
branding  marketing  obsfucation  jargon  quotes 
august 2008 by adamcrowe
Logic+Emotion -- Brand As Facilitator
"Good facilitators know how to actively listen, how to create environments which stimulate productive conversations and interactions and most importantly they add incredible value even though they may come across as the least vocal in the group."
branding  curation  facilitation  communities  collaboration  socialmedia  stage  culture  language  do 
july 2008 by adamcrowe
Madeleine Bunting -- Live to work
"You are supposed to be passionate about your products, your services, the brand. But why? It's a paycheque... When did passion creep out of the bedroom and into the boardroom?... When did an employer start wanting employees entirely uncritical?"
work  branding  immateriallabour  emotionallabour  cognitivesurplus 
july 2008 by adamcrowe
Amazon.com -- OBD: Obsessive Branding Disorder by Lucas Conley
"Business is simply too important for us to put up with the scourge of obsessive branding disorder. This book is the cure for what ails us."
branding  backlash  books 
july 2008 by adamcrowe
AdPulp -- Ball of Brand Confusion
"Marketers are obsessed with words. They believe that they are in the communication and persuasion business ―right message, right medium, right slogan, right tagline, et al" -- *nods* We don't live (thrive) in a linear/literal/causal world anymore.
branding  marketing  advertising  words  literaryculturevsoralculture  via:chromacomms  retribalization 
june 2008 by adamcrowe
Umair Haque -- The Shrinking Advantage of Brands
"when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches..." -- Features not ads.
branding  advertising  strategy  design  thinking  google  features 
june 2008 by adamcrowe
Gameology -- Product Placement and Virtual Branding in Video Games
'... three different modes of in-game product placement as it relates to game genre: “instrumental” [using simulated branded product], “diegetic” [branded game environment for realism], and “archetypal” [branded game features/mechanics/acts].'
*  gaming  branding  productplacement  avatars  virtualworlds  virtualgoods  virtualservices  games  gamemechanics  functionalitems  decorativeitems  objects  narrativeobjects  storytelling  narrativeenvironments  narrativeacts  performance  design  diegesis  endogenous  exogenous  vernacular  simulation  realism  verisimilitude  eastereggs  hacking  rewards 
may 2008 by adamcrowe
brand tags
branding  tags  semiotics 
may 2008 by adamcrowe
Go Big Always -- Stop guarding your precious brand
"... yip-yip-yip like chihuahuas when anyone else touches the powerpoint template."
branding  marketing  experience  design 
april 2008 by adamcrowe
Start Simple Mind Map
mindmapping  startsimple  branding 
march 2008 by adamcrowe
paul isakson - The Future of Marketing + Advertising (Deck)
Comment: Amelia Torode: "We Are What We Share"
advertising  marketing  branding  presentations  product  innovation  collaboration 
march 2008 by adamcrowe
Maschmeyer - Brands Do Not Exist Except on the Side of Cows
"For those of you who think a brand is a collection of everything associated with a company or product, allow me to provide a visualization of your argument. -- Good luck with that. [Link to diagram]" -- Hehe.
branding  diagrams  pdf 
march 2008 by adamcrowe
Umair Haque - The New Economics of Brands
On Google: "it’s by directly investing in consumers – instead of investing in advertising, which ends up imposing costs on consumers – that Google has built the world’s most powerful brand in less than a decade."
advertising  branding  service  experience  performance  design  storytelling  productnarratives  google  nike  nike+ 
march 2008 by adamcrowe
Maschmeyer - Kicking over the Kool-Aid Stand
"I’m so over brands." -- Hehe
branding  marketing  theory  backlash  LelandMaschmeyer 
february 2008 by adamcrowe
Wired -- Wired Science Reveals Secret Codes in Craig Venter's Artificial Genome
"For the first time, we reveal the five coded messages that will go down in history as embedded in the first synthetic genome ever created: VENTERINSTITVTE
biology  syntheticbiology  genetics  genomics  bacteria  code  watermarking  steganography  cryptography  branding  CraigVenter 
february 2008 by adamcrowe
PSFK - Ruby Pseudo Talks To PSFK
"Perhaps it’s a lesson for all of us: educate, give kids things to talk about and help them better themselves… nice."
learning  education  branding  transformation  design  transformationdesign  youth  children 
january 2008 by adamcrowe
This Blog Sits at the - Brand Multiplicity
"Brands are designed to be exemplars of responsiveness. This means we may not insist on what they "really" mean, or what they "must" say. The brand must be multiple because increasingly that's what the world is." So wrong. So analogue. Multiple? Integral.
branding  thinking  literaryculturevsoralculture 
january 2008 by adamcrowe
SlideShare - a brand is a business person's best friend
101 on the value of a brand (Adliterate)
branding  business  presentations  innocent 
january 2008 by adamcrowe
This Blog Sits at the - anthropology and the new branding: Kleenex for good and bad
'Apparently, KC has trademarked "let it out." And this is proof that the corporation and marketing still has a lot to learn.'
branding  planning  emotion  emotionalintelligence  culture 
january 2008 by adamcrowe
FLOWmarket
"#Individual flow: balanced physical, mental and spiritual growth. #Collective flow: balanced interpersonel, cultural, economic, social and technological growth #Environmental flow: balanced environmental growth."
product  design  storytelling  productnarratives  criticaldesign  sustainability  branding  packaging  flow 
january 2008 by adamcrowe
PSFK - Change The World panel at the PSFK Conference London
Video: Russell Davies (Very funny. (Not sure he meant to be. (The truth is always funny.))): “If you never said the word ‘brand’ again and said only product, company, reputation, things would get a lot clearer” Source: AdStructure(?)
agencyagency  marketing  branding  thinking  planning  business  businessmodels  do  wrong  words  stuff 
january 2008 by adamcrowe
Kzero - Metabrands
K Zero has pioneered the concept of 'Metabrands' - products and services developed purely for virtual world use. Leveraging brand values and attributes from the real world..." Actually, it should be the other way round. Brands leveraging VW values...
virtualworlds  branding  brandedutility  productnarratives  objects  narrativeobjects  storytelling  narrativeenvironments  metabrands 
december 2007 by adamcrowe
FOMOCO - What does FOMOCO stand for?
FOMOCO Ford Motor Company
ford  names  branding 
december 2007 by adamcrowe
YouTube - A message from Unilever
"Someone pointed out that Axe and Dove are both owned by Unilever... yet the two brands have very different views when it comes to women. edited by rye clifton (a Senior Strategic Planner)." Good job!
women  backlash  advertising  branding  unilever  self 
december 2007 by adamcrowe
WPP - Brand Building Along the Media Long Tail
PDF: "Following audiences and communication activities as they spread across media environments will be a major preoccupation moving forward." Still some rather odd ideas about media, but anyway...
pdf  measurement  branding  performance  design  engagement  metrics  media  mediaclouds 
november 2007 by adamcrowe
Bubblegeneration Strategy Lab - Research Note: The New Economics of Marketing
A fantastical rant about wrong-headed 'conversational' marketing. (4 new Ps of marketing?: #promise, #performance, #purpose, and #participation)
*  marketing  participation  branding  advertising  positioning  purpose  agencyagency  rant 
november 2007 by adamcrowe
Rory Sutherland - Let's put Sales Pronotion at the heart of the agency
"[there's a] dangerous assumption that behavioral change is the product of attitudinal change: in reality it happens more often the other way round -- People don't do what they say they believe, they just do what's convenient and then they repent."
people  behaviours  branding  brands  do  failure  strategy  tactics  random 
november 2007 by adamcrowe
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