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Technology Review -- The Facebook Fallacy

'Facebook is not only on course to go bust, but will take the rest of the ad-supported Web with it. Facebook's business only grows on the unsustainable basis that it can add new customers at a faster rate than the value of individual customers declines. It is peddling as fast as it can. And the present scenario gets much worse as its users increasingly interact with the social service on mobile devices, because it is vastly harder, on a small screen, to sell ads and profitably monetize users. On the other hand, Facebook is, everyone has come to agree, profoundly different from the Web. First of all, it exerts a new level of hegemonic control over users' experiences. And it has its vast scale: 900 million, soon a billion, eventually two billion (one of the problems with the logic of constant growth at this scale and speed, of course, is that eventually it runs out of humans with computers or smart phones). And then it is social. Facebook has, in some yet-to-be-defined way, redefined something. Relationships? Media? Communications? Communities? Something big, anyway. The subtext—an overt subtext—of the popular account of Facebook is that the network has a proprietary claim and special insight into social behavior. For enterprises and advertising agencies, it is therefore the bridge to new modes of human connection. But so far, the sweeping, basic, transformative, and simple way to connect buyer to seller and then get out of the way eludes Facebook. So the social network is left in the same position as all other media companies. Instead of being inevitable and unavoidable, it has to sell the one-off virtue of its audience like every other humper on Madison Avenue.' -- Waiting for Godot

facebook advertising retribalization
3 days ago by adamcrowe

copy to mine

The Economist -- Mobile payments: A wealth of wallets

'The second question is whether consumers will use just one electronic wallet on their phones, choosing between, say, Google, PayPal and their own bank, or whether they will have several. Most analysts think that consumers will gravitate towards a single electronic wallet which will hold many cards. This is because there may be significant benefits to be gained from aggregating transactions and the data associated with them. For example, PayPal’s wallet will allow consumers to use various stores of value besides money when paying for goods or services. These could include coupons, loyalty points from stores and banks and air miles from airlines. PayPal stands to profit from steering customers into shops, perhaps by reminding them that they have unused coupons. It could also tell shopkeepers about the tastes of their customers, allowing retailers to make targeted shopping offers (“this would look great with the black skirt you bought last week”) or extend credit on the fly. -- Google, too, is hoping to do far more with its wallet than process payments, which it sees as akin to queries typed into its search engine. In the same way that it sells advertisements that are precisely targeted to a user’s search, it hopes to be able to deliver offers matched to people’s spending patterns.'

mobile advertising currency loyalty rewards
7 days ago by adamcrowe

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Michael Wolff -- Facebook: a tale of two media models

'...its $100bn-plus valuation vastly exceeds the value of its relatively low value ads, meaning it really has to become much more like television than like Google. Except that it isn't television. It doesn't really even have an audience – that is, people thinking and feeling something similar (ideally, all at once). And it isn't run by people who even care about media – or doing what media does: that is, holding people's attention by means of pain, or charm, or jokes. (Facebook will eventually try, like all other internet companies, to hire media people – but they won't get the jokes.) Of course, the future is coming and we have somehow convinced ourselves that forward-thinking technology companies, by learning so much more about people's behavior and habits and knowing more about them than they do themselves, will somehow, with undreamed-of efficiency, sell them something. And these social media savants will be able to do this without having to rely on the much more mysterious and hit-and-miss process of producing good stories.'

advertising facebook augmentationistsvsimmersionists
8 days ago by adamcrowe

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The Atlantic -- Facebook's Value: What's the Price of a Billion People Watching Each Other?

'But here's the rub. In 2011, Facebook made $4 per user per year. To earn its market cap of $100 billion today, it would have to earn five-times that figure per user. This sets up a tug-of-war over user information. Facebook has lots of it. Advertisers want to see more of it. Users want them to see less of it. The true value of Facebook could depend on who wins that turf war. The upside is that Facebook has created something without precedent: an addictive product for hundreds of millions of people who spent their time creating, for free, something of huge importance to advertisers, which is personal information about their lives and interests. The downside is that Facebook is still extremely protective about the sort of ads it displays, partly because it's extremely sensitive to the fact that its users consider Facebook private. -- Ultimately, Facebook isn't like Google, or the yellow pages, or TV, and it doesn't want to be. It wants to be something totally new: an infrastructure for the social web that can attract old-fashioned ads, create new ads that blend user content and marketing, create software that underpins that social web, and charge monopoly rents for its sprawling influence. And its investors are betting on the fact that no company this wide, this deep, this addictive, and this influential could possibly fail.'

facebook advertising
8 days ago by adamcrowe

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Technovelgy -- Google Patents 'Spy In Your Pocket' Smartphone

'Google submitted a new patent that uses the imaging and sound pickup capabilities of your smartphone to trigger advertisements for relevant products or experiences: "Implementations may include one or more of the following features. Sensing the environmental condition can include sensing at least one of temperature, humidity, sound, light, or air composition. The digital billboard can be installed at an indoor location, and sensing the environmental condition can include sensing an indoor or outdoor environmental condition. In general, in another aspect, a computer-implemented method includes enabling advertisers to associate advertisements with one or more environmental conditions to allow the advertisements to be provided to users whose environmental conditions match the environmental conditions associated with the advertisements; and enabling the advertisers to bid for environmental conditions associated with one or more keywords."'

advertising google augmentedreality
8 days ago by adamcrowe

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The Economist -- How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

'Nothing makes people more neurotic than the expectation that they should be enjoying themselves. -- “To some extent the needs and wants of people have to be continuously stirred up,” [Dichter] argued, so that everyone will work hard to buy what they desire. In the early 1950s he discerned that, when Americans borrowed money, they preferred to do so from loan sharks at high interest rather than from a bank, because they saw bankers as judgmental father figures, whereas loan sharks lacked the authority to moralise. He advised one bank to advertise checking accounts with overdraft facilities, recognising that people wanted more money than they had but didn’t want to take out loans. As for credit cards, Dichter presciently called them “magic” for the way they provided “the American consumer with a symbol of inexhaustible potency.” One can only imagine what he would make of America’s latter-day spendthrift habits. -- “Recent published findings in neuroscience indicate it is emotion, and not reason, that drives our purchasing decisions,” reported Mobile Marketer magazine earlier this year. The quantitative trends that tossed Dichter aside have ultimately led back to his ideas.'

psychology advertising america manifestdestiny FOMO
15 days ago by adamcrowe

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The Drum -- "Marketing is dead" says Saatchi & Saatchi CEO

'Kevin Roberts, CEO of Saatchi & Saatchi Worldwide, claimed that in today’s crazy world strategy is dead, the big idea is dead, management is dead and marketing, as we know, is also dead. “We don’t just live in a VUCA world - a volatile, uncertain, ambiguous and complex world - we live in a super VUCA world. We live in a vibrant world where our kids are connecting to each other and to brands across the world with no money involved. To us this is a world that’s gone crazy."' -- Woe is dead.

advertising
24 days ago by adamcrowe

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Throw Everything You Know About Ads Out The Window (pics inside)

'Results? 0.049% CTR vs. 0.137% CTR in favor of the shit ad in Microsoft Paint. I also tested speed lines vs. no speed lines behind the car and speed lines won LOL.' -- Expectancy violation

advertising expectancy lulz
7 weeks ago by adamcrowe

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Fast Company -- Facebook's New, Entirely Social Ads Will Recreate Marketing

'...the new formats will draw their content exclusively from posts to brands' Facebook Pages, rather from advertising copy written independently. While Facebook had already been moving in these directions with its previous ad units, the decision to draw ad content from Page posts is the most significant new feature--and a potentially radical departure from conventional notions of advertising. The ads don't simply repurpose content from brands' Pages. By giving users the ability to respond to the content inside the ad, just as if they had seen the content on the brand Page itself, and then by posting those responses to the user's friends' News Feeds, as well as on the brand's Page itself, the ads are acting less like traditional broadcast advertisements and more like viral mechanisms to expand and perpetuate the conversation off into the far corners of the social network, effectively giving the brand visibility in places it might not otherwise have reached and in a much more organic way than if it had simply plastered the site with a bunch of banner ads. "Everything starts with great content from the Page," says one of the Facebook documents. "Paid, owned, and earned work seamlessly together."'

advertising facebook
12 weeks ago by adamcrowe

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Forbes -- Analyst Says Video Game Advertising Will Double by 2016

'...like billboards in the real world, billboards, or equivalents, in video games simply are not avoidable. This makes them a particularly powerful form of advertising as no technology will be invented that will render these type of ads obsolete. There will undoubtedly be pushback from gamers who don’t want their favorite titles cluttered with products, but I do not believe that it will cause them to actually forego a purchase of an anticipated title. The biggest problem for in-game ads presents itself in the form of genre. While billboard in modern day NYC in Grand Theft Auto might fit right in with the environment, how do you plug a product on an alien planet in the year 2553 in Halo, or do the same in a fictional medieval world filled with dragons and orcs in Skyrim? Answer me that, and you’ll have yourself a job in advertising within the week.'

gaming advertising narrativeenvironments
november 2011 by adamcrowe

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Adweek -- Axe Embellishes Your Relationship Status on Facebook

'Axe has come up with a mildly amusing Facebook app for young men that generates a fake relationship-status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes them to an Axe Facebook app page, where they can install the custom relationship app themselves.' -- Dragnets

advertising facebook narrativeenvironments axe socialproof performance bots replicants from delicious
may 2011 by adamcrowe

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Wired -- Welcome to the Brave New World of Persuasion Profiling

'Persuasion profiling potentially offers quick, easily transferable, targeted access to your personal psychological weak spots. -- By alternating the types of pitches—Appeal to Authority (“Malcolm Gladwell says you’ll like this”), Social Proof (“All your friends on Facebook are buying this book”), and the like—Kaptein and Eckles could track which mode of argument was most persuasive for each person. Some book buyers felt comforted by the fact that an expert reviewer vouched for their intended product. Others preferred to go with the most popular title or a money-saving deal. Some people succumbed to what Eckles calls “high need for cognition” arguments—smart, subtle points that require some thinking to get. Still others responded best to being hit over the head with a simple message. ...people respond to the same type of argument in multiple domains. ' -- Has got electrolytes?

advertising propaganda rhetoric cognitivebias idiocracy
may 2011 by adamcrowe

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The Atlantic -- Advertising's Secret War Against DVR Fast-Forwarding

'During this season's Mad Men, Unileaver has made commercials that feature a very familiar faux '60s ad agency. If advertisers realize that meshing program and advertising content will get viewers to watch commercials, they will continue exploiting this tactic. The better a commercial engages and entertains the audience, the more likely a DVR user will press stop and watch. While DVR-ites may see this as an assault on their remote controls, this struggle is prompting at least one positive outcome: it is forcing advertisers to come up with more creative and innovative content.'

narrativeactivism productplacement advertising
april 2011 by adamcrowe

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Northern Planner -- Enough already, creativity sells

Brainjuicer presentation: "If you push a message into people's heads, you stop people feeling stuff. If you feel nothing, you do nothing."

emotionalintelligence planning advertising
april 2011 by adamcrowe

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PHD Worldwide -- We Are The Future...

("But Mommy said I was worth customized content. Mommy customized me exactly to *her* specifications.") -- Bad parenting meets world -- http://youtu.be/P81bb0Tzwbo

advertising theadvertisedlife parenting narcissism entitlement unwarrantedselfimportance intergenerationalwarfare from delicious
february 2011 by adamcrowe

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Wired -- Motorola Bashes Apple in ‘1984′ Superbowl Ad

'Apple, not Big Brother, is watching you. At least that’s what Motorola wants you to think.' -- How shall the new environment be programmed? It all happened so slowly that most men failed to realize that anything had happened at all.

advertising apple apps soma THX1138 1984 dystopia from delicious
february 2011 by adamcrowe

copy to mine

YouTube -- John Berger: WAYS OF SEEING: Advertising 3/4

"Because publicity pretends to interpret the world around us and explain everything in its own terms, publicity adds up to a kind of philosophical system. The things that publicity sells are in themselves neutral – just objects – and so they have to be made glamorous by being inserted into contexts that are exotic enough to be arresting but not close enough to us to offer a threat. Revolution can be wrapped around anything. In this way, publicity abuses the realities of public figures, events and struggles in other parts of the world. Sometimes this reality and unreality confront each other and we are faced with a contrast which is incomprehensible."

advertising simulacra contextcollapse from delicious
february 2011 by adamcrowe

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RWW -- Your Facebook Activity is Now an Ad

'Facebook is launching a new ad format called "Sponsored Stories," which allows participating advertisers to promote your Facebook activity by turning it into homepage ads seen only by your friends. This activity can include liking a Facebook page, checking in via Facebook Places or sharing content to the News Feed from a Facebook application. With Facebook's Sponsored Stories, your activity is now up for grabs, available to the advertiser associated with the brand, business or app you interacted with. Just checked in to a restaurant? That's an ad. Just liked a brand? That's an ad. Just shared a news story from the Web? That's an ad. -- ...it's unclear what level of control advertisers have here. It's important though, because real personalized recommendations work both ways - they deliver the good news and the bad. Without both sides represented, this is just a new way to spam your friends.'

facebook storygraph epistolary advertising errorhandling immunesystem immateriallabour brandmodels subsistenceclicking theadvertisedlife from delicious
january 2011 by adamcrowe

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Social Media Inception Advertising Could Be Coming To A Social Network Near You

'...there is speculation that implanted memories into one's existing photos could alter one's reality of the past and subsequent brand loyalty. ...according to Raskin, he notes that "social networking sites may either begin selling ad space in our memories as a business model for themselves, or people may directly offer themselves up as a platform for advertising to make some cash." In essence, this approach would be replacing 'celebrity' endorsements with "social-networking-followers-you-trust' endorsements. This is also supported by the fact that product placement within photos has greater value than simple TV commercials. On the flip side, the ethics of such advertising could put the social networking user at risk of losing the trust of his followers.'

epistolary advertising storygraph productplacement retcon memory puppetry brandmodels photos liminalobjects objects from delicious
january 2011 by adamcrowe

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Duckworks -- Adsense, no sense at all. "I was sacked by a Google algorithm."

'<UserIncentive: Some of them click adverts to support the films - they have emailed me and told me so. I tell them not to but to only click on adverts that are of interest to them.> The Adsense contract is a beautiful piece of work. One of my subscribers is a lawyer. She looked at the contract and said “wow – this is a beautiful and incredibly expensive piece of work. These guys employ the best.” Her advice? Don’t bother fighting Google. The contract is designed so that it is almost impossible not to break the Google rules. If your subscribers are clicking on adverts and not buying, then you are in breach. This is a new concept – do not look at an advert unless you intend to buy. My website gave the advertisers a chance to get eyes on their products. If they did not sell is that my fault? Google is still placing adverts against my work on Youtube. My films on there are heading for 2 million hits in December. The Google slogan is “Don’t Be Evil”. You could not make it up.'

advertising google adsense sharecropping feudalism from delicious
december 2010 by adamcrowe

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Adam Curtis Blog -- THE OFFICE PARTY

'Here is a lovely documentary made in 1969 about that year's Christmas office party at a London advertising agency. Not boutique.'

advertising documentaries AdamCurtis from delicious
december 2010 by adamcrowe

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BBH Labs -- St John Ambulance: The Difference

'...we had an individual in the audience volunteer to help, then run down the cinema aisle and disappear behind the curtains at the side of the screen, before you see her appear in the film itself. Getting the timing and her eyeline (so it felt the two actresses were actually looking at each other and talking to each other) right as she made her way through several hundred people and onto the stage, then behind the curtain to reappear a beat later in the film… that was the nerve wrecking part. This hadn’t been done before. It worked perfectly, the actress, Joanna, nailed it. Even reducing one corner of the cinema audience to gasp and point. For Joanna she was only half way through her performance – she had to reappear on the other side [audience side] of the curtains just as her onscreen character leaves, after saving the little girl. This was the real feelgood moment – as she appeared, the entire audience broke into spontaneous applause.'

advertising theatre fourthwall liminality narrativeenvironments from delicious
november 2010 by adamcrowe

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Flickr -- Baby Face Bloodied - The Origins of War in Child Abuse

Wayne Rooney 'Warrior' Ad for Nike by Wieden and Kennedy.

psychology psychohistory childhood abuse sacrifice war patriotism nationalism sport culture advertising from delicious
november 2010 by adamcrowe

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adaptive path -- The Pernicious Effects of Advertising and Marketing Agencies Trying To Deliver User Experience Design

[Shame about the self-exclusion fallacy of his 'Poisonous Core' anti-argument argument. Look, UX comes *before* the product, advertising comes after; they are not the same thing and cannot substitute for each other. The rest of the article has some good things to say on the 'agency' model...] -- 'If you haven’t deeply involved the client throughout your process, there is a high likelihood that the client will be unable to maintain whatever you produce. Related to this is one of the most absurd ad agency practices, “the pitch.” As part of a sales process, ad agencies will often spend tens of thousands of dollars, and heaps of people’s time, to demonstrate how they’ll solve the client’s problem. The idea that you can credibly address a client’s concerns before you’ve actually started working with them is ludicrous, and, frankly, damaging. -- I foresee generational change, when the current crop of CMOs retire, and are replaced by people who grok how things actually work.'

advertising ux agencyagency from delicious
november 2010 by adamcrowe

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Business Insider -- DOWN ON THE (CONTENT) FARM: Here's Why I Would Never Invest In Demand Media

'Demand contracts with thousands of freelancers to produce hundreds of thousands of pieces of low-quality content, the topics for which are chosen according to their search value, most of which are driven by Google. Because Google’s algorithm weights prolific and constant content over quality content, Google’s algorithm places Demand content high on their search engine result pages. Google search results drive enormous amounts of traffic to Demand’s sites, which Google is then happy to monetize for a hefty split of ad revenue. So, Demand creates the content cheaply; Google then sends free traffic to those pages; and then Google sells ads to those same users. Arbitrage defined. The worse the content the cheaper it is for Demand to produce and the more likely a visitor to that content is to click on a Google AdSense link as that is often the most compelling thing on the page. Demand’s content threatens the quality of the user experience on Google.'

advertising content spam seo search storygraph businessmodels from delicious
november 2010 by adamcrowe

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The Last Psychiatrist -- Advertising's Hidden Second Message

'...advertising isn't our window on society, it is society's window on individuals... It isn't about being white or being a guy, but about the class of people who have inherited the earth and then withdrawn from it, leaving it to entropy. Those people are the privileged middle aged – the Dumbest Generation of Narcissists In The History Of The World, and society hates you. Society is disgusted by all of you, even as you are disgusted by it. But look up at the ads, the ones who have to suffer for it are the next generation. The ones you suffocate with your physical presence. ...the larger point is that everyone around you feels your apathy, it senses that you are zombies going through life, you would much rather be elsewhere. Like on your phone. That withdrawal from reality has not gone unnoticed – not by your kids or your spouse... ...the problem is you. It is always you. And unless you change that thing first, everything else will be futile.'

* psychiatry statism emasculation infantilism narcissism relativism learnedhelplessness apathy advertising reflexivity culture parenting babyboomers intergenerationalwarfare psychohistory psychology from delicious
november 2010 by adamcrowe

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HIPSTER RUNOFF -- I bought a hybrid car and a polar bear came 2 my house 2 thank me 4 saving the environment.

'Then he was all like "Dont know who the eff u r. I wanted to buy a Hummer but ended up in this lil piece of shit car. Know the gas is cheap but still feel like a pussie when I drive it around." Then I was like "I live on an ice cap thanx for not melting it." Then he said "Global Warming is Bull shit. Go back 2 ur g-d hippie college and leave me alone with ur liberal propaganda [via the Daily Colbert Show]." Humans are kinda lame. Not sure if they 'get' the environment or if they really care abt animals like me/relevant ecosystems. Seems like they only care abt hybrid cars for the sake of 'status'. Just kinda sux that everything is abt branding + consumerism instead of 'doing it 4 the right reasons' 2 save the polar bears. I'm still alone. No1 understands me. I'm completely fucked.'

HipsterRunoff advertising forcedmemes globalwarming environmentalism conspicuousconsumption status theadvertisedlife lulz satire from delicious
november 2010 by adamcrowe

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The Wall Street Journal Online -- Rapleaf: Cracking the Code

SELECT email FROM datamine WHERE conformist = TRUE

advertising datamining conformity via:diemkay from delicious
october 2010 by adamcrowe

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Wired -- Japanese billboard recognises age and gender

'Equipped with a camera that snaps a picture of the peering customer, the computer digs into a database of more than 10,000 patterns to accurately determine the gender and approximate age of the individual. With that info, the billboard can then show off a targeted advert, appropriate for the viewer. -- ...future implementations will involve environmental data and location awareness, so ads can direct you to shops, offer up exclusive geographical promotions and even advertise a sale on umbrellas if it starts raining.'

advertising facialrecognition kipple
september 2010 by adamcrowe

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Wired -- William Gibson Talks Zero History, Paranoia and the Awesome Power of Twitter

'...when I wrote Pattern Recognition, we were in a world in which we all hadn’t yet become coolhunters. But since then, it’s been democratized. It’s become a kind of function of the individual. What I notice about advertising lately is how incredibly little attention I pay to most of it, and how relatively little it influences my purchasing patterns. I don’t know what that’s about. I think I’ve tuned into my own universe of advertising and consumption. I just ignore the mainstream, and that may be where we’re all going. Advertising today seems after the fact; I don’t feel like it’s addressed to me. If I pay attention I can see how it’s structure, and I don’t think I’m at all remarkable in that. I think consumers are generally becoming dangerously sophisticated about advertising, and how it works. Bigend is a fantasy figure I came up with to interrogate that situation, to make fun of it. I think I created him to enjoy the impotence of much of 21st-century marketing.'

advertising kipple boredom cognitivesurplus WilliamGibson from delicious
september 2010 by adamcrowe

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Adam Curtis Blog -- MADISON AVENUE

Norman B. Norman: "The philosophy of our agency is... empathy." -- 'The widespread fascination with the Mad Men series is far more than just simple nostalgia. It is about how we feel about ourselves and our society today. As we watch the group of characters from 50 years ago, we get reassurance because we know that they are on the edge of a vast change that will transform their world and lead them out of their stifling technocratic order and back into the giant onrush of history. The question is whether we might be at a similar point, waiting for something to happen. But we have no idea what it is going to be.'

documentaries history advertising planning madmen consumerism nostalgia theadvertisedlife AdamCurtis from delicious
august 2010 by adamcrowe

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YouTube -- Life cereal: Mikey likes it!

"All advertising advertises advertising." -- Marshall McLuhan

advertising america manifestdestiny herd influence from delicious
august 2010 by adamcrowe

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Look at this fucking hipster -- Dear Honda, You owe us a million dollars.

"It makes being judgemental about people who aren't as cool as you even easier [colon :] Look at that fucking hipster." -- $1m? You dun goofed!

hipsters advertising irony from delicious
july 2010 by adamcrowe

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YouTube -- iButterfly=AR(Augmented Reality) × Motion Sensor × GPS × Coupon

'"iButterfly" is an entertaining iPhone application using AR, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well.' -- Kipple takes flight.

augmentedreality advertising kipple from delicious
july 2010 by adamcrowe

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Wikipedia -- The Subservient Chicken

'In addition to the commercials, there is "The Subservient Chicken" web page. On the page, a man in a chicken costume performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. There are more than three hundred commands that the Subservient Chicken will respond to...'

advertising memes simonsays puppetry internet from delicious
july 2010 by adamcrowe

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Encyclopedia Dramatica -- Old Spice Guy (NSFW)

'In July 2010, Old Spice's ad company introduced a new pitchman to shill its unappealing product. The Old Spice Guy is the man you could smell like if you used Old Spice (or took showers). He is the pinnacle of manliness and an example of what every channer should strive for in their lives. He has a YT Channel, in which he replies to various YouTubers, twitards and other assorted denizens of the Internets giving advice on how they can be better people and filling /r/s for things like proposing marriage on behalf of some fag with an imaginary girlfriend.' -- Everything Is Now Diamonds

advertising memes simonsays puppetry internet from delicious
july 2010 by adamcrowe

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Fast Company -- The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel

'One of the questions that keeps coming up is people saying, "Ok, this is great, but will it make me buy more Old Spice?" If you look at the comments that are publicly saying, "I'm going to go and try Old Spice after this, I'm going to wear more Old Spice."' -- Yup. The smell will become an in-joke. Shared/social object/scent.

advertising memes mimicry socialobjects sharedobjects objects men IainTait from delicious
july 2010 by adamcrowe

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YouTube -- Old Spice | The Man Your Man Could Smell Like

"Where are you?" [foghorn blows] "You're on a boat..." "What's in your hand." (Look in his hand) "I have it." (You don't have it and you're not a man because I've been telling you what to do and you did it all.) -- The longer you listen, the sweeter the pitch.

advertising film cinema misdirection grifting from delicious
july 2010 by adamcrowe

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YouTube -- The making of Old Spice's commercial: The Man Your Man Could Smell Like

"Look down." Genius. That linkage between the camera and the male looking through *his* 'female gaze' that can't help but compare himself to another man. "Look at your man." (Look at yourself via the female gaze.) "Now back to me." (Look at him via your male gaze looking at *her* looking at him via her female gaze and comparing him to you.) "Now back at your man; Now back to me." Perfect cinema.

advertising film filmmaking cinema gaze men from delicious
july 2010 by adamcrowe

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Augmented Planet -- Ambush marketing in a virtual world

'The whole ambush marketing thing is interesting, what happens if I go to the World Cup and use a product like TagDis and leave a graffiti tag to say ‘Drink Pepsi’ rather than Coke. The tag is left in virtual space but who controls that, who would even know? In the future will we see teams of branding police patrolling venues with mobile devices looking for virtual tags and advertising? Perhaps they already are.' -- Kalling the Kipple Klean-up Krew

advertising augmentedreality kipple traceeradication unperson from delicious
july 2010 by adamcrowe

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Advertising Age -- 'Power Eye' Lets Consumers Know Why That Web Ad Was Sent

'Consumers who mouse over the icon will get a view of all the data that was used to target the ad, as well as the option to opt-out of future targeting by those companies.' -- The Principle: Show me *me*. The Test: Does your brand substantiate and celebrate an authentic, mutual affinity, i.e., do you 'get' me?

advertising psychographics datamining equiveillance transparency psychology from delicious
june 2010 by adamcrowe

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The Onion -- Nike, Adidas Favorites In World Cup Final

'As the first round of World Cup matches conclude, analysts have said that despite several dramatic and valiant displays from underdogs, traditional soccer juggernauts Nike and Adidas are still the favorites to reach the World Cup final. "While we've seen plucky performances from the Umbro and Puma platoons, they just don't have the depth or strength to reach the final rounds," said Hartmut Zastrow, executive director of the research firm Sport+Markt.'

TheOnion advertising branding brandmodels lulz satire
june 2010 by adamcrowe

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PAUL ISAKSON -- A New Voice For Apple?

AC: 'The challenge is selling a 'toy' to serious/skeptical PC people and those folks are used to being *sold* to – so that's what the ad HAS to do, in tone (brazen/braggy) and in body language (muscular: fast, sharp, determined movements and edits).'

acc apple advertising
may 2010 by adamcrowe

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Marginal Utility -- Universal Logins and Social Media

'The portable login is the key; it becomes the repository and access point for online identity. It’s our virtual bar code, communicating our evolving demographic relevance to whomever we reveal it. The ads may enhance our experience of the sort of identity we want to be projecting—they can serve as confirmation for us of who we think we are and thus be quite welcome. They help us consume ourselves. Just as people explicitly buy certain magazines for the ads, properly targeted marketing could function similarly. That is, we wouldn’t want to block online ads, since the ads will have become our most flattering mirror. And further, we won’t necessarily worry about protecting privacy in social media when a wider circulation of this ersatz demographic-construct self is what we actually are after. We won’t want privacy restrictions when what we are hoping for is to be surprised with a better version of ourselves in the ads we see.'

* advertising socialmedia identity vanity narcissism selfservers consumering theadvertisedlife
may 2010 by adamcrowe

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Wired -- The Sims Buy An Electric Renault

'With the Electric Vehicle Pack, the Sims not only get a shiny new electric car but solar panels and a windmill for generating clean electricity. “Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters,” said Stephen Norman, Senior VP of Global Marketing for Renault. “This is the heartland of the Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.” While Renault says the gasoline bills for Sims families are expected to decrease, we expect that players will also have to remind their Sims to plug in the car.' -- So if the car functions as a status object that allows you to express your sense of virtue to yourself and to others in the virtual world, by purchasing the vehicle there, have you exhausted your sense of virtue such that you'd have little motivation to purchase the 'real' thing in the 'real' world?

thesims virtualworlds virtualgoods advertising statusobjects narrativeobjects objects signalling consumering simulation virtuality thegamingofeverydaylife
may 2010 by adamcrowe

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Spark -- Full Interview: Jesse Schell on Game Design

Shame in nurturing games within social environments eg. Farmville: "If you know your friends are visiting your farm everyday you'll spend more time and money to keep it tidy." -- Thoughts/gists: Gameification is inevitable in an attention economy. Once offered, people like maximising reward/loyalty points. New real-time tracking/feedback technology will enable more compelling collecting/optimising/completion experiences. Companies are going to be trying to figure out ways to give you points for doing things. They want to own data you care about. "As a game designer you better figure out what side you're on: 4 groups: #persuaders: motivated by money, #fulfillers: create deep experiences, #artists: advance the medium, #humanitarians: motivate 'better' behaviours"

facebook farmville socialgraph socialdesign gamemechanics nurturance shame feedback attention quantifiedself thegamingofeverydaylife advertising marketing ethics JesseSchell
april 2010 by adamcrowe

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Google -- AdWords: TV Ads

'Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.'

google advertising tv kipple television
march 2010 by adamcrowe

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Not A Real Thing -- This Blood’s for You

'This commercial for Tru Blood (from the HBO show of the same name) packs a fictional multiverse whammy. Not only is it hawking a defictionalized product, but a close look about five seconds in reveals that the alpha males are clinking “de-Simpsonized” Duff Beer cans!' -- Video inside.

trueblood advertising defictionalization liminalobjects objects
march 2010 by adamcrowe

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Vimeo -- The Last Advertising Agency On Earth

Never gonna happen.

advertising anthropology lulz
march 2010 by adamcrowe

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IKEA Subway Display in Paris: An Insane Idea or A Genius Promotion Campaign?

'From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products.'

advertising liminalobjects objects productplacement IKEA
march 2010 by adamcrowe

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Rock, Paper, Shotgun -- This Hunger For Reality”

RE: Jesse Schell, speaking at DICE 2010 -- Comment: Zaphid: "...there is no greater evil than the greater good.." -- Jim Reaper: "Don’t worry, Schell’s vision of the future won’t come to pass. People instantly dislike being puppets when they can see the strings." -- Uhm: "Gamers know as well as anyone that we like to watch numbers go up." -- always_black: "People ‘play’ because the results *don’t* matter, that’s why it’s ‘playing’ instead of, you know, doing stuff. When the play becomes doing stuff then it isn’t play anymore and it’s just earning a different kind of money." -- Jeremy: "He seems way too excited about the casual brainwashing of our species for money." -- Taillefer: "I’d pay somebody in China to earn my life points for me." -- Tom Camfield: "...one thing he definitely gets wrong: there’ll be far more competition between providers than he outlines; you’ll earn points for drinking Dr Pepper while simultaneously losing insurance points... "

thegamingofeverydaylife achievements rewards incentives nudge conformity puppetry grinding addiction gaming advertising ethics
march 2010 by adamcrowe

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G4tv.com -- DICE 2010: "Design Outside the Box" Presentation Videos

"We live in a bubble of fake bullshit." -- Ergo we must build an even bigger bubble of authentic bullshit.

* thegamingofeverydaylife hyperreality gaming psychology collecting loyalty performance incentives achievements rewards experiencepoints numbers nudge surveillance sousveillance socialengineering ludotopianism ludocapitalism conformity bravenewworld idiocracy attention advertising grinding subsistenceclicking theadvertisedlife
february 2010 by adamcrowe

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Spiked -- Government ads: made to make your eyes water

'We are disease-ridden, junk-food addicts selfishly condemning future generations to parched-Earth misery. We are bad parents who will end up killing our kids by stuffing them full of snacks. We are potential wife-beaters who don’t know when to stop drinking, how to cross the road, or even why it’s important to vote. Nothing better reveals the contempt in which the New Labour government holds the British public than its advertising campaigns. [T]he days when public information campaigns simply imparted information to the public are long gone. Now the aim is to scare us into submission and make us feel so disgusting and/or guilty that we will change our habits. -- The advertising industry has hailed the government as its ‘lifeblood’ and has rewarded the Central Office of Information (COI) with numerous accolades, including ‘advertiser of the year’ and ‘advertiser of the decade’.' -- So, Communist Purpose has infiltrated the 'Advertising' 'Industry'.

uk government statism paternalism demoralization propaganda advertising parasitism
february 2010 by adamcrowe

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BBC -- The Virtual Revolution: The Cost of Free

'Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.'

internet web advertising datamining businessmodels google intention attention identity sharecropping free surveillance panopticon privacy documentaries AlexKrotoski
february 2010 by adamcrowe

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Linux Journal -- EOF - The Google Exposure By Doc Searls

'Advertising is a bubble. If that's a true statement, Google is a bubble too. And if that's true, many of the goods we take for granted on the Web are at risk. [Advertising is] what pays for all the infrastructure Google is giving to the rest of us. As our dependency on Google verges on the absolute, this should be a concern. Think of advertising as oil and Google as one big emirate. What happens when the oil runs out? Maybe it already is. The free rides won't go on forever. There are better ways than advertising for demand and supply to find each other (including search, which is free), and more will be found. Google will be in the middle of that discovery process, no doubt. But it's an open question whether Google will make the same kind of money in a post-advertising marketplace. I'm betting they won't.' -- Click numbers down, attention limited, population limited, obvious ponzi is obvious, post-tech-deflation monopoly internet: all ur websitez are a tollbooth belong to us, etc

economics internet web google advertising attention ponzi businessmodels monopoly rentseeking rent
february 2010 by adamcrowe

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Times Online -- Children paid to plug junk food on Facebook and Bebo

'Children are being given rewards to promote Fanta, Nintendo and other products to their Facebook friends in a controversial form of stealth marketing. In some cases children as young as seven have been offered the chance to become “mini-marketeers” to plug brands by casually dropping them into postings and conversations on social networking sites. They can earn the equivalent of £25 a week for their online banter — sometimes promoting things that they may not even like. The marketing agencies advise their young recruits to target different sets of online friends with different brands and coach them to sound “natural and unrehearsed”.' They should prepare their product pitch by “thinking deeply about how you would describe it to your best friend ... Write down the key points in your own words and make sure it doesn’t sound too rehearsed. Be natural; be you”.' -- via @MaxKeiser

socialnetworking advertising children predation brandmodels astroturfing immateriallabour theadvertisedlife
february 2010 by adamcrowe

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Rory Sutherland's Blog -- Just in case you thought you weren't important

'The reason the BBC licence fee was first introduced was that broadcast TV, before the days of encryption, was a public good. Non rivalrous and non excludable. Then, as now, there are only two ways to pay for public goods. One is through a form of government levy or taxation. The other is by advertising. -- Now what makes advertising so important is that, the range and importance of public goods is likely to grow enormously. Digital technology may make excludable goods non excludable. Arguably digital music is now a public good (whereas music on vinyl was a private good). Since, in the next ten years or so, it will be hard to argue the case for government funding of mere entertainment, it will fall to advertisers to fund a large proportion of human happiness.'

economics advertising commons RorySutherland
february 2010 by adamcrowe

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YouTube -- IPA Rory Sutherland on behavioural economics

'IPA President Rory Sutherland explains why he is championing behavioural economics We need to broaden the definition of what we do to reflect the new reality of the market place because if we dont create a new model based on human understanding, then we are in danger of using 1950s packaged goods persuasive techniques to solve todays communications problems! With behavioural economics we can align ourselves to a recognizable science and not be held hostage to the media budget. It gives us a framework that will refresh our thinking and our talent pool and with it we can use ideas to turn human understanding into business and social advantage.'

advertising agencyagency RorySutherland
february 2010 by adamcrowe

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YouTube -- Augmented (hyper)Reality: Domestic Robocop

'The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.'

advertising hyperreality augmentedreality kipple
february 2010 by adamcrowe

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Conversion Rate Experts -- How Apple is brilliantly using a 100-year-old persuasion strategy

'#1. Show the work that went into inventing the product #2. Show the work that goes into creating each individual product. It can give “romance” to the product. People love to associate objects with romantic pasts.'

productnarratives evocativeobjects objects advertising storytelling
january 2010 by adamcrowe

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Marginal Utility -- Pleasure procrastination

'Baudrillard begins his essay “Concerning the Fulfillment of Desire in Exchange Value” with a memorable anecdote: “There was a raid on a U.S. department store several years ago. A group occupied and neutralized the store by surprise, and then invited the crowd by loudspeaker to help themselves. A symbolic action! And the result? Nobody could figure out what to take.” -- We like deadlines, which make us decisive and prompt us to action. Advertising, marketing, sales—all these seem to work best when they make it seem like we must “act now!” Maybe the details of the pitch and the dubious emotional associations they cultivate are ultimately irrelevant; maybe only the pressure they put on us forms the real substance of ads. Free of priming we may find it a hassle to have to want stuff. We postpone consumerist pleasures not out of protestant-ethic guilt but because they actually aren’t all that compelling to us when isolated from their marketing.'

consumerism advertising desire temperance boredom scarcity now
january 2010 by adamcrowe

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YouTube -- TED: Rory Sutherland: Life lessons from an ad man (Comments)

Comment: JoeTFriday: 'The slave master's dream: Convince the slaves that it is the intangibles like the master's smile and the preacher's promise that constitute the real values in life. Now the state will take over where the slave master left off after being so rudely interrupted by Enlightenment thought. Get used to postmodern subjectivism as the ruling paradigm. There's a world of intangible wealth out there for your enjoyment. The state will use the TANGIBLE goods in your best interest, thank you very much.' -- Reply comment: vidyo555: 'RIGHT ON'

statism ideology relativism marketing advertising rhetoric persuasion propaganda conformity coercion violence ethics morality irrationality
january 2010 by adamcrowe

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LiberaLaw -- Can a Libertarian Also Be a [Marketeer]?

'The marketeer will often resist interference with the current distribution of property rights in a given society, whatever its origin; but the libertarian will be much more likely to favor potentially radical measures designed to rectify past injustices. In addition, the libertarian has no particular reason to endorse the marketeer’s moralizing about market conditions; and the libertarian who [holds] the libertarian ideal ... will surely want to emphasize that some economic conditions [authority/hierarchy/tradition/culture/conformity/etc] that do not involve the misuse of force are nonetheless objectionable because they minimize freedom and reduce people’s effective capacities for responsible action. The libertarian will sometimes find the marketeer a useful ally; but the libertarian should not, I think, want to be a marketeer except when being a marketeer does not involve accepting naïve beliefs about the origin or dynamics of actually existing markets.'

* markets marketing advertising rhetoric persuasion propaganda conformity coercion violence ethics morality freedom libertarianism
january 2010 by adamcrowe

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Guardian -- Russia Today launches first UK ad blitz

'They are appearing in newspapers and on posters alongside major roads in Britain. There is Barack Obama's head, on it superimposed the image of Mahmoud Ahmadinejad, Iran's leader. The slogan reads: "Who poses the greatest nuclear threat?" For many people the answer is clear – after all, Obama hasn't so far called for Israel to "vanish from the page of time". But for the Kremlin the Obama image is the latest step in an ambitious attempt to create a new post-Soviet global propaganda empire. Two decades after the demise of Pravda, the Kremlin's 24-hour English language TV channel, Russia Today (RT), is launching its first major advertising blitz across the UK. Dubbed North Korean TV by its detractors, the channel, available on satellite and cable TV, gives an unashamedly pro-Vladimir Putin view of the world, and says it seeks to correct the "biased" western view offered by the BBC and CNN. -- But is anyone actually going to watch it?' -- Yup. I'll even read the Guardian occasionally.

advertising journalism uk RussiaToday BBC propaganda doublethink hypocrisy
december 2009 by adamcrowe

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Boing Boing -- Apple patents anti-user attention-complianceware

'Apple's filed a patent on a design for a device that won't let its owner use it unless that person demonstrates that she has complied with an advertiser's demands by paying attention to an ad and taking some action indicating her dutiful attention. "Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing."'

technology apple advertising attention telescreen 1984
december 2009 by adamcrowe

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CNET -- IKEA's brilliant Facebook campaign

'The agency created a Facebook profile for the store manager, Gordon Gustavsson. Over a two-week period, it uploaded images from of IKEA showrooms to his Facebook photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it. Facebook being what it is, word got out and needy, enthusiastic Swedes begged for more pictures so that they could tag themselves to a new sofa, a new bed, or a new vase into which they could stick their plastic flowers or their dead grandparents' ashes. ...thousands of Swedes were spreading pictures of IKEA showrooms all around the personal galaxy known as their profile pages.'

IKEA socialmedia advertising tagging selfobjects objects spread propagation
december 2009 by adamcrowe

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Wired -- Twitter To Make Money In 2010 With ‘Non-Traditional’ Ads: Biz Stone

How about a 'multi-level', brand-sponsored hashtag, RT pyramid scheme?

socialmedia twitter attention advertising ponzi
december 2009 by adamcrowe

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Umair Haque -- The Digital Economy's Coming Subprime Crisis (And What You Can Learn From It)

'#Shadowing. During the financial crisis, that pattern of value chain lengthening ultimately resulted in a complex shadow banking system — a chain of invisible intermediaries who were buying and reselling the most toxic of stuff. Today, a shadow ad system is emerging. "Offer networks" like DoubleDing and Offerpal place ads in apps, like games, that end up remixed across the platforms of next-gen publishers, like Facebook. It would be as if the NYT let any journalist begin selling in-story ads themselves. Cool idea — but not if your financial journalist, for example, is offering ads that solicit insider info.' -- Web 2.0 is a ponzi scheme, it is vitally important that we all realise this and move on.

economics advertising ponzi UmairHaque
november 2009 by adamcrowe

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Copyblogger -- What My Five-Year-Old Son Taught Me About Marketing

'Without all of those complex adult filters, kids are a conduit to something we don’t normally allow in the adult world: pure desire. There are none of the shoulds and should nots, no rationalizations and thoughts of what is proper or responsible. That kid is still inside everyone. So the dead-simple lesson is this: Every sale starts with pure desire. Customers either “want that” or they don’t. The rest is just mental gymnastics to justify that core emotion. Know what your customer really wants.'

psychology marketing advertising desire children
november 2009 by adamcrowe

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YouTube -- Rory Sutherland: Life lessons from an ad man

'Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.' -- THE BEST THE BEST THE BEST THE BEST THE WORST THE WORST THE WORST THE WORST THE WORST

* advertising psychology placebo evocativeobjects objects perception persuasion realityprogramming selling RorySutherland
october 2009 by adamcrowe

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The Onion -- Pepsi To Cease Advertising: 'We Know It's Good, And That's Enough' Says CEO

'"We know it's good, and everyone's pretty happy with the overall taste, so why spend all our time worrying about what other people think?" PepsiCo CEO Indra K. Nooyi told reporters... "Frankly, it just feels sort of weird and desperate to put all this energy into telling people what to drink. If they don't like it, then they don't like it. You can't taste an ad, anyway. People are going to make up their own minds regardless of whether we spend millions trying to inform them that Taylor Swift drinks Pepsi. I mean, seriously, does it really matter if Taylor Swift drinks Pepsi? She's just a human being like everybody else." Concluding the press conference, Nooyi stated that she wasn't even sure why she was talking about any of this in the first place, asked the assembled reporters whether they didn't have better uses for their time, and suggested that everybody just go home, hug their loving spouses, and play—really, truly play—with their children before life passes them by.'

marketing advertising boredom
september 2009 by adamcrowe

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I work in marketing. I work on the streets. I represent a brand. This is my job.

'I would avoid hiring young people, since they tend to ‘look ashamed’/'disinterested’ in holding up the sign, since they unintentionally outsourced their brand. It seems better to have a ’serious old person’ who thinks they have a real job, or possibly a ‘crazy old man’ who will wave to people and be a jovial extension of your brand. It is important not to hire a krazy homeless man, since he might scare customers away, even if he has tons of experience in professional sign holding. -- Always remember that you have to ‘go to the streets’ to reach real people. While internet advertising ‘looks kewl’, sometimes u have to reach low-end consumers with your low-end product. I believe in the power of holding up signs on the side of the road.'

HipsterRunoff theamericandream consumerism advertising marketing work attention brandmodels affectivelabour recession poverty theadvertisedlife
september 2009 by adamcrowe

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Guardian -- In-game ads, violence and the future of brand interaction...

'"Those who played a violent version of the game [...] demonstrated significantly better recall of advertised brands than those who played the regular version." -- The key message is that ads have to be malleable, useful or at least active within the game world to get noticed and remembered. As web advertisers are discovering, simply displaying a message on the digital screen is not enough... it's all about emotional connection rather than shoving a logo in your face. And game worlds are going to be a great platform for this, because they are environments in which the target audience is already emotionally invested. Violence points the way, but positive interaction with advertising messages is probably the future.'

advertising interaction design gaming virtualgoods narrativeobjects evocativeobjects objects embodiment violence
september 2009 by adamcrowe

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TechCrunch -- Chinese Social Networks ‘Virtually’ Out-Earn Facebook And MySpace: A Market Analysis

'Social networking apps can hit hyper-viral levels in China due to a higher tolerance of intrusive app invitations. It is not uncommon for apps to essentially force new users to invite people and perform tasks before being able to join their friends online. Once friends have joined they are required to interact much more with the apps and advertisements than on Western applications. While this model is not replicable for the US market, certain aspects of this strategy/cultural mindset are necessary if companies like Facebook or Myspace want to compete in China. -- Western companies cannot innovate in the same way due to institutional problems stemming from their own struggle for an identity and revenue. [Facebook] are a self-styled guru of dynamic human interaction. If they opened up their platform to become an apps store, their major revenue streams would put them into a pigeonhole, calling their $15 billion valuation into question.' -- Be specific.

facebook socialnetworking virtualworlds virtualgoods virtualmoney businessmodels gaming socialmedia socialgraph monetization advertising china behaviours guanxi
september 2009 by adamcrowe

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Marginal Utility -- Nanostories, etc.

'Online, the action is the tracing of trends and our own statistically determined significance. Twittering, and then seeing what sort of response it provokes, etc. We are never at a loss for an opportunity to try to garner attention, and these efforts are archived, deepening our potential self, even if it is all noise. The internet has given us means to sell ourselves the way products have long been sold to us, and we’ve embraced them, adopting advertising measuring tools as markers of moral value. ...we manage our public meaning like a brand manager, and perfect the art of culture monitoring—meta consumption of media. We begin to consume the buzz about buzz, or pure buzz, with no concern with what it’s about, only whether we can exploit it for self-promotion. ...nanostories, not suprisingly, preserve the status quo, reinforcing our own vanity and self-centeredness along with the market as timeless, unquestionable norm.'

* psychology socialmedia lifecasting statusupdates behaviours attention addiction intermittentvariablerewards popularity status advertising marketing simulacra popculture meta sentiment self narcissism hype quantifiedself analytics boredom ideology reflexivity circumscription theadvertisedlife culture
september 2009 by adamcrowe

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YouTube -- Mad Men: The Carousel
madmen advertising productnarratives time nostalgia memory
august 2009 by adamcrowe

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downloadsquad -- Facebook sez, "Don't mind us, we're just whoring out your photos"

'All you have to do to prevent this is sign in to Facebook and click through to (get ready) -> Settings -> Privacy -> News Feed and Wall -> Facebook Ads -> Appearance in Facebook Ads and click "no one." Unless, of course, you want to be semifamous and have your picture used to push some garbage product or website without your knowledge.' -- Something tells me FB users are going to have to do a lot unpublishing.

socialmedia socialgraph advertising facebook evil
july 2009 by adamcrowe

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Haaretz -- Computer games to play with a can of Coke, or a plate

'... a technology that turns everyday objects like a plate or a lemon slice into gaming controllers, is launching a technology solution that could be of particular interest to advertisers. The software solution is able to identify brands, such as a can of Coca-Cola or of Pepsi, and use them to operate computer games. CamTrax Technologies boasts that its unique, patent-pending technology enables the tracking of hand-held objects in real time, with high reliability, and low CPU consumption through any standard webcam. Since it is a software-only solution, it is easily portable to virtually any platform.' -- Interesting...!

advertising narrativeobjects liminality liminalobjects objects augmentedreality interface design kipple
july 2009 by adamcrowe

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Neoco’s blog -- We’re scaring people into buying new Wii game

"The campaign features 10 short ‘night vision’ video clips featuring real people with real reactions as they play the game in ‘the dark’." -- Love this; first for the 'brutal simplicity of thought' -ness and secondly, because the 'game tester' setup kinda reminds me of that Shamrock 'commercial testing' setup in Halloween III: http://www.youtube.com/watch?v=6K518NKsZz (Don't watch if you don't like creepy-crawlies)

advertising gaming wii horror genre productnarratives
july 2009 by adamcrowe

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edushi -- Hong Kong Map

Gorgeous three-dimensional map. I can just imagine the skyscapers pimped out with little pixel banner ads not to mention overlaying sims-like, browser-based mmorpgs.

3D isometric pixels maps hongkong googlemaps advertising mmorpg virtualworlds mirrorworlds thegamingofeverydaylife
july 2009 by adamcrowe

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