Unlike most of the solutions I reviewed last summer, Apple is applying the data-hires attribute to the parent container instead of to the images to themselves. Also, the images borrow from native iOS development and have consistent sizes. So the high-res version of ‘ipad_title.png’ can be found at ‘ipad_title_2x.png’.

As far as I can tell, there is no attempt to prevent duplicate downloads of images. New iPad users are going to download both a full desktop size image and a retina version as well.

The price for both images is fairly steep. For example, the iPad hero image on the home page is 110.71K at standard resolution. The retina version is 351.74K. The new iPad will download both for a payload of 462.45K for the hero image alone.

The total size of the page goes from 502.90K to 2.13MB when the retina versions of images are downloaded.

A 2048 x 1536 tablet. Wow. I guess they got the price down.

Great insight from Glenda Watson Hyatt.

Not surprising. Could digital be the future of local newspapers?

I‘m speechless.

Excellent piece on the interactive book experience.

A winning strategy? I guess we'll see, but it seems like a misstep to me.

Nice work Todd!

A good overview of considerations.

What you need to know when supporting the iPad.