"To summarize: trading practical work for high-level positions is prestigious, but it may make you dumber, alienated and unhappy. Back when I was a graduate student, we used to joke about the accident. The accident is what happens to successful professors: they suddenly become uninteresting, pompous, and… frankly… a tad stupid."

"Marketing feels daunting because you are being shown a dozen yellow brick roads that weave off gloriously into the colorful horizon. That and the promise that the chosen path is flowering with ROI poppies. Walk forward in your customer’s shoes from before purchase; from pre-realization. How do you get to you?"