"My approach is different. Poster presentation, like conference presentation, belongs more to the area of dramatic arts than to marketing. It is information/entertainment, and that is the main thing you have to bear in mind when preparing for the session. Plus, while at a conference you have the full attention of your audience (shared, of course, with email, Facebook, plus the 10% that are simply speaking) in a poster session you have to first attract the attention of the people wandering around a hall shared with other 20 to 100 posters, then keep them there for the duration of the spiel and while you start a new one, and then, of course, convey the information you want to share with your poster. "

"It takes, say, thousands of person hours spread over a handful of scholars to create and ‘debug’ a single conceptual trope. When that’s done the trope can show up in casebooks and undergraduate texts. And from there, it goes into the knowledge-hungry minds of our students. And when one of them writes reviews for The New York Times, BINGO! a conceptual trope enters the self-styled paper of record. And, from there, the world."

"That’s how culture works."