Guest Blog: Scientists Discover That Antimicrobial Wipes and Soaps May Be Making You (and Society) Sick
july 2011 by Vaguery
"It turns out that although we know that washing our hands prevents a range of illnesses and are incredibly eager to buy products marketed to kill germs, we don't actually take the simpler measure of washing hands in the first place. A study of nearly eight thousand individuals in five U.S. cities found almost half of the participants failed to wash their hands after going to the bathroom. In this light, no mystery salve is necessary, no miracle cure, special wipe, or magic. We need to wash our hands, because soap does the body good, at least in all the ways studied so far. It is not fancy. It is not expensive or heavily marketed and yet it works, as it long has, even though as of yet, no one can conclusively, unambiguously, tell you why."
public-health
epidemiology
marketing
antimicrobial
folk-science
july 2011 by Vaguery
Deus Ex Malcontent: Thinking Outside the Inbox
july 2011 by Vaguery
"…but to be honest I'm too fucking tired right now to even muster up the energy to be decently sarcastic with you…"
spam
marketing
advertising-is-self-delusion
sadly-funny
july 2011 by Vaguery
Our Wasteful Health Care System - NYTimes.com
june 2011 by Vaguery
"The other key thing to pay attention to is who this marketing campaign was targeted at: key decisionmakers at providers and insurance companies. Those are the people who decide whether medical procedures get ordered. It’s not patients. Patients aren’t going to experience a loss of freedom or satisfaction because an expert reviewer at the Independant Payment Advisory Board makes the call as to whether a procedure is medically beneficial, rather than the corresponding bureaucrat at their insurance provider or at the for-profit clinic they’re attending."
medical-culture
corporatism
public-policy
insurance
healthcare
marketing
june 2011 by Vaguery
Doctors are human | The Incidental Economist
june 2011 by Vaguery
"…But this is America. If you want to have the procedure, so be it. You get to choose. That’s the way we roll.
My question is, did your doctor recommend it? Did your doctor tell you about this study? Do you think that those who recommend and perform this procedure don’t know about this study, and that if only they had this evidence they’d stop?
Or, do you think physicians are influenced by biases and their personal beliefs? Me? I think they’re human."
medical-culture
statistics
healthcare
marketing
cognitive-psychology
evidence-based
My question is, did your doctor recommend it? Did your doctor tell you about this study? Do you think that those who recommend and perform this procedure don’t know about this study, and that if only they had this evidence they’d stop?
Or, do you think physicians are influenced by biases and their personal beliefs? Me? I think they’re human."
june 2011 by Vaguery
Games - The KATZ Group
june 2011 by Vaguery
"The aim of the games we produce from wood pulp board – by adding your logo or brand message – is to keep customer relationships alive the playful way.
As a marketer, you are welcome to put KATZ wood pulp board games to the test. These high-quality punched products that bear your printed messages and logo offer a clear relationship to your company and its image."
board-games
Making
marketing
junk-box
As a marketer, you are welcome to put KATZ wood pulp board games to the test. These high-quality punched products that bear your printed messages and logo offer a clear relationship to your company and its image."
june 2011 by Vaguery
Interactive advertising coasters - The KATZ Group
june 2011 by Vaguery
"The customer is already almost ‘yours’ once they enter into interaction with you, and the latest technology allows The KATZ Group to add interactive features to your promotional coasters.
Peel-off and scratch areas for prize competitions, QR codes printed on your promotional coasters for address generation and direct marketing activities via smartphones that generate more visits to your website."
Making
marketing
junk-box
Peel-off and scratch areas for prize competitions, QR codes printed on your promotional coasters for address generation and direct marketing activities via smartphones that generate more visits to your website."
june 2011 by Vaguery
HOW TO: Make Your PR & Marketing Believable
may 2011 by Vaguery
“Affinity has become the new secret weapon — we believe in people and companies that we like,” said Bhargava. For those in the public relations and marketing industries, it is important to gain back the trust they’ve lost from consumers by understanding what makes people, ideas and organizations more believable.
marketing
corporations
business-culture
business-opportunity
humane-work
may 2011 by Vaguery
Don’t mess with big paper « Snarkmarket
august 2010 by Vaguery
"I think every body who’s breathed the air around eco nom ics gets the the sis that money is an eco nomic prod uct sub ject to sup ply and demand like any other. But to actu ally see it bro ken down as analy sis of dis crete things — a fiat cur rency backed by the full faith and credit of the US gov’t but whose weight and mate ri als and cost and dura bil ity and shape all turn out to be cru cial to its suc cess or fail ure — man, it’s another thing altogether. "
vested-interest
economics
marketing
lobbyists
currency
august 2010 by Vaguery
How did Weather Data Get Opened? - A Healthy Information Diet - InfoVegan.com
august 2010 by Vaguery
"Weather data didn’t come to be because of an Open Government Directive. It wasn’t created because of a White House mandate. Government did not release the data and then enterprising people built companies on top of it. It’s more accurate to make the argument that we have a national weather service because of one man’s deep desire to keep his job and to get promoted to colonel in the Army. It could be a vast network of lobbyists to help that man get promoted, or the vast network of lobbyists from shipping companies trying to get access to data already being created. Or it could be that it was just pretty obvious that access to weather data would save lives."
weather
open-access
data-analysis
big-data-will-lead-to-big-inference
public-policy
marketing
august 2010 by Vaguery
[1005.4006] Temporal Link Prediction using Matrix and Tensor Factorizations
may 2010 by Vaguery
"…Through several nu- merical experiments, we demonstrate that both matrix- and tensor-based techniques are effective for temporal link prediction despite the inherent difficulty of the problem. Additionally, we show that tensor-based techniques are particularly effective for temporal data with varying periodic patterns."
nudge-targets
prediction
social-networks
sociology
marketing
recommendations
linear-programming
may 2010 by Vaguery
Why You Should Lie in Your Online Dating Profile » Sociological Images
may 2010 by Vaguery
'It turns out that people’s stated preferences have a weak relationship to who they actually like. Stated preferences, one study found, “seemed to vanish when it came time to choose a partner in physical space.”'
sociology
social-norms
survey-data
marketing
models-and-modes
relevance-theory
pragmatics
may 2010 by Vaguery
Apple to xplatform developers: We’re no longer suicidal « counternotions
april 2010 by Vaguery
"However, 2010 is not like 1994. Apple has money, mindshare and the hottest platform to no longer having to beg. Today, Apple is more concerned about having to re-live its recent history — getting jerked around by Microsoft or held hostage by Adobe — than what it thinks would be manageable damage by a few developers that may leave its platform. Some may regard that as being arrogant. For Apple it’s the price of being in charge of its own destiny. To capitulate at the height of its newly found vigor would be suicidal. Suicidal Apple is no longer."
Apple
business-culture
marketing
customer-relationship
design
analysis
iPhone
cultural-assumptions
multitsking[sic]
april 2010 by Vaguery
Seth's Blog: Secrets of the biggest selling launch ever
april 2010 by Vaguery
"Are their tactics are reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more focused markets."
marketing
business-culture
advice
learning-by-watching
april 2010 by Vaguery
5 Ways Non-Profits Can Increase Engagement With YouTube
march 2010 by Vaguery
"The YouTube Nonprofit Program provides for extra benefits like branding capabilities, increased uploading capacity, and call-to-action overlays. Non-profits can use the call-to-action feature to drive sign-ups, donations, website traffic, and any other response in which users take action. This feature was effectively used by the World Food Programme to raise $36,000 on World Food Day with this video.…"
nonprofit
video
marketing
fundraising
youtube
tips
workantile-exchange
nudge
march 2010 by Vaguery
Congressional Audit Shows That EnergyStar Label May Be Meaningless - The Consumerist
march 2010 by Vaguery
"In a nine-month study, four fictitious companies invented by the accountability office also sought EnergyStar status for some conventional devices like dehumidifiers and heat pump models that existed only on paper. The fake companies submitted data indicating that the models consumed 20 percent less energy than even the most efficient ones on the market. Yet those applications were mostly approved without a challenge or even questions, the report said."
energy-efficiency
energy-star
regulation
public-policy
standard-setting-play
marketing
march 2010 by Vaguery
Beware Those S&P 500 Benchmarks -- Seeking Alpha
march 2010 by Vaguery
"But if anybody starts telling you now how much they’ve beaten the S&P 500 by over the past 10 years, then before investing with them it’s definitely worth asking to see their marketing materials in the intervening years. It’s pretty important that they always used the S&P 500, and not just when it made them look good. Otherwise, Richard Ferri is right that the comparison is downright misleading, and not the kind of behavior one would expect from a fiduciary."
benchmarking
investment
financial-planning
comparison
advice
marketing
march 2010 by Vaguery
Black&White™ — The Power of Digital Ecosystems
march 2010 by Vaguery
"One of the most important concepts to understand in the coming years will be the power of digital ecosystems. On the surface it looks pretty obvious what they are and what they can be used for. But as I will show you in this essay, so much potential is still untapped."
marketing
network-thinking
digital-culture
pragmatics
multiscale
ecosystems
social-dynamics
technology
march 2010 by Vaguery
A Lottery in Your Savings Account « Rortybomb
february 2010 by Vaguery
"So why not incorporate it into a savings account? Take a small interest rate cut, say a tenth of a percent, from each savings account, and then randomly give that to a few members, conditional on them saving money. I think it’s brilliant, and it doesn’t surprise me that it’s started with credit unions, where some of the most consumer friendly innovation is being tried. Where most commercial banks are looking to payday lenders for innovation, credit unions appear to be looking at cutting edge behavioral “nudge” style work for innovations to help people build their financial lives. How cool is that?"
social-engineering
marketing
savings
financial-crisis
banking
mechanism-design
innovation
financial-planning
february 2010 by Vaguery
Entrepreneurs: Know Thy Marketing! | Market By Numbers | San Diego | Encinitas | California | Marketing Help
november 2009 by Vaguery
"PR is about managing media and analyst relations. A good PR company helps manage messaging and positioning targeted at the media. PR should generate interest from relevant trade magazines, blogs, editors, award bodies, analysts, etc. The goal is increase knowledge of your company and products among customers, industry experts, investors, etc. Specific PR campaigns should have more concrete objectives."
marketing
entrepreneurship
rules-of-thumb
introduction
november 2009 by Vaguery
Marketing for Technologists | Market By Numbers | San Diego | Encinitas | California | Marketing Help
november 2009 by Vaguery
"Marketing feels daunting because you are being shown a dozen yellow brick roads that weave off gloriously into the colorful horizon. That and the promise that the chosen path is flowering with ROI poppies. Walk forward in your customer’s shoes from before purchase; from pre-realization. How do you get to you?"
via:iamsidd2k7
marketing
entrepreneurship
branding
sales
introduction
rules-of-thumb
november 2009 by Vaguery
Seth's Blog: If TV ads were free
september 2009 by Vaguery
"By the time we tell you the right answer, it'll be too late."
also:academia
also:newspapers
marketing
business
agility
work
business-culture
pedagogy
expertise
learning-by-doing
september 2009 by Vaguery
Classic WTF: The Cool Cam - The Daily WTF
september 2009 by Vaguery
"Tim's "cool cam" saved European Air War. It went from a money-leaking embarrassment to a top-tier release for MicroProse. The weekly meetings got easier, more developers were brought on, and the team managed to put together one hell of a game. It reviewed well after its 1998 release and is still a popular game for history buffs. And it probably wouldn't have been released if not for a programmer that knew what the project needed most; the cool cam."
marketing
project-management
portfolio-theory
management
programming
games
september 2009 by Vaguery
Thought Gadgets: What blood-powered cell phones mean for the future
july 2009 by Vaguery
"Advertisers face a barrier because in social media, human bonds do not require third-party sponsorships. There is no external content to sponsor. Data collectors, who now hope to turn Facebook's social streams into the Experian of the future, also may hit a wall when human connections can no longer be intercepted."
futurism
marketing
social-networks
social-media
technology
cyborgs
transhumanism-is-humanism-still
july 2009 by Vaguery
Journalistic narcissism « BuzzMachine
july 2009 by Vaguery
"The press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us."
publishing
received-wisdom
mythology
journalism
MSM
disintermediation
cultural-norms
marketing
editing
presumption
july 2009 by Vaguery
Super Rewards CEO: Twitter Is Run by Hippies [Corrected]
june 2009 by Vaguery
"In our opinion, Valdes nails it on the head. Twitter has raised tens of millions of dollars that allows them to focus on building the product. They do not need to rush into a business model, especially with their eye-popping growth. Prematurely implementing a business model could upset millions of users and put a halt to Twitter’s success quickly."
remnant
business-culture
economics
marketing
business
business-model
socialmedia
accidental-agalmia
june 2009 by Vaguery
Consumerist - Amazon Tries To Clarify Download Limits For Kindle Books, Doesn't Quite Succeed - Kindle
june 2009 by Vaguery
"See, this is the problem with Amazon's Kindle—even they can't tell their customers exactly how the DRM works. They blame the publishers, but we're not sure that publishers have ever been given adequate information either. (We know the press hasn't.) From what we understand, publishers are contractually forbidden to share any information about their licensing agreements with Amazon, which creates a convenient way for Amazon to redirect all inquiries into a black hole of "it's the publisher's fault.""
DRM
licensing
Kindle
marketing
renting-is-not-buying
june 2009 by Vaguery
The Ann Arbor Chronicle » UM: Credit Cards
may 2009 by Vaguery
'The article states that the new law “does little to address affinity-card contracts, which encourage colleges and universities to sell students’ contact information to credit-card companies….Students at the University of Michigan, for example, probably aren’t aware that their e-mail addresses and contact information are worth a whopping $25.5 million. That’s how much Bank of America is paying the Michigan Alumni Assn. over an 11-year affinity-card contract to market school-branded plastic to students, alums, and sports fans.”'
privacy
credit-cards
University-of-Michigan
marketing
when-do-students-sign-that-license-agreement?
may 2009 by Vaguery
Food Companies: Our Food Probably Isn't Safe Enough For Your Microwave. Good Luck!
may 2009 by Vaguery
"In fact, one food giant, General Mills, has essentially conceded that cooking their food in a microwave isn't good enough."
food
agriculture
marketing
law
disclaimers
reliability
unreliability
quality-control
may 2009 by Vaguery
Mogadonia
may 2009 by Vaguery
"The duplicability of recordings has had another unexpected effect. The pressure is on to develop content that isn’t easily copyable—so now everything other than the recorded music is becoming the valuable part of what artists sell."
marketing
media
publishing
premium-trumps-discount
piracy-not-a-problem
Brian-Eno
business-model
Vague-Press
agalmics
may 2009 by Vaguery
What Do Universities Sell? - BudGibson.com
may 2009 by Vaguery
"Universities are going through a tough time financially. People no longer have to attend them to get the credentials they need. People inside universities think they are selling an experience and that people are turning away from that. I think universities were always selling credentials.
They're just not the only place to get them any more."
local
economics
marketing
education
universities
credentials
They're just not the only place to get them any more."
may 2009 by Vaguery
The Technium: Better Than Free
may 2009 by Vaguery
"There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long). If everything else is equal, you'll always prefer to deal with someone you can trust. So trust is an intangible that has increasing value in a copy saturated world."
via:[HowToSaveTheWorld]
agalmics
marketing
business-model
sales
economics
scarcity
making-a-living
free-as-in-useful
may 2009 by Vaguery
Insatiable Demand for Colocation Services -- Seeking Alpha
april 2009 by Vaguery
"Two months ago, we wrote the article “Colocation and the Financial Industry” to summarize the growing demand for outsourced colocation services, especially from the Electronic Trading Community.
It may now be worth a little follow up, not because the landscape described has really changed, but to update our readers with a few events that have happened in the meantime."
trading
services
internet-culture
business
investment
marketing
data
raw-data-now
It may now be worth a little follow up, not because the landscape described has really changed, but to update our readers with a few events that have happened in the meantime."
april 2009 by Vaguery
Seven Sins of the Marketplace | CBC News: Marketplace
april 2009 by Vaguery
"Marketplace has seen it all when it comes to bad service, unsafe products and schemes. Over the years, we’ve seen companies come up with all kinds of tricky ways to separate customers from their cash. We call them the seven sins of the marketplace; a list of how companies try to reach into your wallet."
business-practice
marketing
sales
bad-reputation
deception
april 2009 by Vaguery
Why Advertising Is Failing On The Internet
march 2009 by Vaguery
What's strangest to me about this piece is the comments, which seem to be from another planet. Certainly another culture.
advertising
marketing
business
media
analysis
march 2009 by Vaguery
Whimsley: Online Monoculture and the End of the Niche
march 2009 by Vaguery
"A "niche", remember, is a protected and hidden recess or cranny, not just another row in a big database. Ecological niches need protection from the surrounding harsh environment if they are to thrive. Simply putting lots of music into a single online iTunes store is no recipe for a broad, niche-friendly culture."
economics
marketing
long-tail
simulation
models
preferences
recommendations
agent-based
culture
bias
monoculture
my-secret-garden-was-a-bestseller
march 2009 by Vaguery
More statin madness | The Blog of Michael R. Eades, M.D.
march 2009 by Vaguery
"Don’t fall for the false promise of this or any other version of an observational study. These kinds of studies do not prove causality. Nor do they prove that a drug regimen works. The patients in this study who religiously took their statins had better all-cause mortality than those who didn’t. But, as we saw above, adherers always have better all-cause mortality than non-adherers. In this case, was it that the adherers lived longer or was it that statins conferred some sort of benefit. We can’t tell. But we do know that in the real studies, the randomized control trials, statins didn’t do squat, so my vote would be that what we’re seeing here is an adherer effect and not a statin effect."
medicine
experimentation
statistics
marketing
science
evidence
more-marketing
march 2009 by Vaguery
the sceptical futuryst: Thoughts about feelies
march 2009 by Vaguery
"Even if the golden age of "interactive fiction" has passed, and its feelies are now the glorious preserve of only the most committed boffins, I can't shake the feeling that feelies have a future, too. It's curious that seeking antecedents to the future artifacts meme takes us down an overgrown path into the not-too-distant past, there to find that feelies -- tangible auxiliaries to a cutting-edge storytelling technology, concessions to meatspace -- may have a transreality staying power that as a practice, seems timeless, compared to the wonderfully quaint electronic games they were created merely to supplement."
not-an-employee
marketing
planning
activism
gaming
storytelling
ARG
kawgooshkawnick
feelies
march 2009 by Vaguery
Project Wonderful
march 2009 by Vaguery
"Project Wonderful is an online advertising broker with an innovative model that brings fairness, transparency, and profitability to the advertising process."
advertising
marketing
blogging
tools
promotion
ecommerce
march 2009 by Vaguery
Tor.com / Science fiction and fantasy / Blog posts / Suvudu Opens Free First (e)Book Library
march 2009 by Vaguery
"Says Christine Cabello, Random House Publishing Group Deputy Director of Marketing: “The Suvudu Free First Book promotion provides us with a new digital vehicle to build an author’s fan base and is an ideal way to bring new readers to these series.”"
marketing
genre-fiction
publishers
free
books
first-taste
march 2009 by Vaguery
About Us | Polymeme
march 2009 by Vaguery
"Polymeme helps you navigate the new networked public sphere and keep your fingers on the intellectual pulse of the blogosphere.
Polymeme helps you discover intelligent content that lies beyond the usual echo chambers of tech news, celebrity gossip or American politics.
Our site uses a unique buzz-tracking approach to identify what's currently hot in 20 areas, ranging from economics to evolution, and present it to the reader along with all sources that are currently talking about it. Thus, you can track how ideas – or memes – propagate through this new emerging networked public sphere. We would consider our mission a success if we expose you to the maximum number of new ideas on every 100 news items you read!"
social-software
social-networks
marketing
madness-of-crowds
blogging
media
data-mining
trends
aggregation
Polymeme helps you discover intelligent content that lies beyond the usual echo chambers of tech news, celebrity gossip or American politics.
Our site uses a unique buzz-tracking approach to identify what's currently hot in 20 areas, ranging from economics to evolution, and present it to the reader along with all sources that are currently talking about it. Thus, you can track how ideas – or memes – propagate through this new emerging networked public sphere. We would consider our mission a success if we expose you to the maximum number of new ideas on every 100 news items you read!"
march 2009 by Vaguery
P2P Foundation » Blog Archive » Peer Believing
february 2009 by Vaguery
"... The notanemployee example helps these people to know that some people are declaring that the types of relationships in business are no longer restricted to being hierarchical, and that we can make a choice. And, that independents can work together to help the people who hire them understand that they can get a competitive edge by not trying to control those people who choose to work with them. This makes for better relationships, more adaptability and flexibilty, a higher chance of success. This is a realistic pathway for people to begin to have the freedom to start building systems that are commons and peer-based. 20 years ago, it was unheard of for independent business people to work together closely on creating an ecolgy of trust, mutual respect, and learning/participation commons."
not-an-employee
peer-production
collaboration
marketing
learning-by-doing
february 2009 by Vaguery
Hulu's Superbowl Ad and the Boxee Fight - O'Reilly Radar
february 2009 by Vaguery
"So that's my guess about why Hulu blocked Boxee: those ads you see on Heroes are higher margin when you see them on your TV than when you see them on Hulu, and the only reason they're on Hulu is to make money from Heroes when you watch it online, so Apple or Google doesn't make that money instead. They were meant for your "portable computing devices" and not your precious TV. Now go back to the couch until we call for you again."
Hulu
Boxee
media
marketing
misunderstanding
self-disintermediation
copyright
technology
law
mammal-beats-dino-egg
february 2009 by Vaguery
NIN’s CC-Licensed Best-Selling MP3 Album - Creative Commons
january 2009 by Vaguery
"Even more exciting, however, is that Ghosts I-IV is ranked the best selling MP3 album of 2008 on Amazon’s MP3 store.
Take a moment and think about that."
open-access
creative-commons
intellectual-property
marketing
copyright
business
DRM
sales
copyleft
case-study
Take a moment and think about that."
january 2009 by Vaguery
Confessions of a Community College Dean: The Uses of Students
january 2009 by Vaguery
"She said that while cc grads who transfer to her university do just as well academically as native students, they don't donate as much back to the university as alums. They only spent two years there, instead of four, so they don't feel the same level of attachment. The university knows that, so it puts a pretty tight lid on transfer admissions. It admits a few students to fill out the numbers in some upper-level courses, but that's it. It doesn't want to jeopardize the future funding stream from donations."
academia
social-norms
business-models
education
class
income
demographics
marketing
january 2009 by Vaguery
Contemplating the Consumerist sale and the adpocalypse
january 2009 by Vaguery
"This being the case, it's entirely possible that cash-strapped advertisers will have exactly the same kind of "moment of clarity" that shopaholic consumers are reportedly having now that they've seen entire store inventories marked down 50 percent or more in pre-Christmas sales—that is, they may say to themselves, "We knew all along that this stuff was made in China for a tiny fraction of what it sells for here; we were nuts to pay so much in markup for it.""
via:vielmetti
advertising
economic-downturn
marketing
strategy
woops
january 2009 by Vaguery
Seth's Blog: Do ads work?
january 2009 by Vaguery
"The time-tested response is that you're not sure, that ads are risky, that you can't tell. And for some sorts of products and some sorts of ads, you'll get no argument from me.
Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that's positive, buy, buy, buy.
And if you don't know those things, why are you buying digital ads?"
advertising
online
marketing
management
strategy
conservatism
received-wisdom
web2.0
Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that's positive, buy, buy, buy.
And if you don't know those things, why are you buying digital ads?"
january 2009 by Vaguery
Sociological Images » THE TRUTH ABOUT INFECTED CIGARS: FAITH IN SCIENCE
december 2008 by Vaguery
"Maybe someday we’ll think of soap that isn’t anti-bacterial as a high-quality, artisanal product."
advertising
marketing
sociology
hygiene
smoking
cultural-engineering
technology
manufacturing
craftsman
artisanal
december 2008 by Vaguery
AltSearchEngines » Blog Archive » How to Search for Influencers with Datanetis
december 2008 by Vaguery
Be braced:
"For someone that has been working building software for the marketing automation industry over 8 years now and is familiar with multiple solutions for finding the right prospect out of many, it was an eye opener. I’m evidencing the progression from mass email campaigns through marketing to target individuals with a matching/relevant offers (data mining, behavioral pattern, collaborate filtering, recommendation engines) to finding customers that can market for you - agents."
social-networks
marketing
influence
advertising
data-mining
networks
search-engines
"For someone that has been working building software for the marketing automation industry over 8 years now and is familiar with multiple solutions for finding the right prospect out of many, it was an eye opener. I’m evidencing the progression from mass email campaigns through marketing to target individuals with a matching/relevant offers (data mining, behavioral pattern, collaborate filtering, recommendation engines) to finding customers that can market for you - agents."
december 2008 by Vaguery
The End of Brand Advertising - Seeking Alpha
december 2008 by Vaguery
"Don’t expect it to last, though. As the brands recognize that they are being bilked – rather, that there is at best a tenuous link between consumption of their goods and consumption of the free content they are sponsoring, they will be less likely to foot the bill. For the beneficiaries of free content, the internet is unraveling this whole ecosystem with unwavering speed."
marketing
advertising
disintermediation
metrics
what-gets-measured-gets-killed
december 2008 by Vaguery
SIMOTTO aided engine design
november 2008 by Vaguery
ridiculously overpriced vertical engineering simulator
target
engineering-design
simulation
software
pricing
marketing
academics-shouldn't-design-interfaces
(or-market)
november 2008 by Vaguery
The Long Tail - Wired Blogs
november 2008 by Vaguery
"This is the point that everyone seems to miss: Free is not a business--it's zero-cost marketing for a business. And it works best at the largest scale: a small percentage of a big number is a big number."
freemium
marketing
software
business-model
probability
scaling
wikinomics
november 2008 by Vaguery
Bad Science » You are 80% less likely to die from a meteor landing on your head if you wear a bicycle helmet all day.
november 2008 by Vaguery
Expected risk? One heart attack every 300 years you live.
"If you express the exact same risks from the same trial as an “Absolute Risk Reduction“, suddenly they look a bit less exciting. On placebo, your risk of a heart attack in the trial was 0.37 events per 100 person years, and if you were taking rosuvastatin, it fell to 0.17 events per 100 person years. 0.37 to 0.17. Woohoo. And you have to take a pill every day. And it might have side effects."
marketing
gullibility
medicine
pharmaceutical
sales
stupidity
American
healthcare
expense
objectivity
statistics
cultural-norms
"If you express the exact same risks from the same trial as an “Absolute Risk Reduction“, suddenly they look a bit less exciting. On placebo, your risk of a heart attack in the trial was 0.37 events per 100 person years, and if you were taking rosuvastatin, it fell to 0.17 events per 100 person years. 0.37 to 0.17. Woohoo. And you have to take a pill every day. And it might have side effects."
november 2008 by Vaguery
The “predict flu using search” study you didn’t hear about: Oddhead Blog: Prediction Markets, Gambling, Electronic Commerce, Artificial Intelligence: David Pennock: Yahoo! Research
november 2008 by Vaguery
"in the world of science, being first means a great deal and can be the determining factor in whether a study gets published. The truth is, although the efforts were independent, ours was published first — and Clinical Infectious Diseases scooped Nature — a decent consolation prize amid the go-google din."
via:arthegall
forcshalizi
science
epidemiology
publication
MSM
mainstream
media
Google-shadow
citation
marketing
academia
november 2008 by Vaguery
ADVERTISEMENT. — Odd Ends
november 2008 by Vaguery
"The ebullition of your thoughts makes me feel as if I had been attracted to within a few hundred miles of the sun and had his gas-jets in full view."
nanohistory
digitization
advertising
psychoceranics
publishing
marketing
self-publishing
november 2008 by Vaguery
“I am all right, and you cannot escape listening to my speech either.” « The Edge of the American West
october 2008 by Vaguery
"Assume, as Roosevelt did, a population in which there are some weak-minded people, prone to violence. What makes such people fixate on a public figure? Roosevelt thought it could only be the language, bordering on incitement, with which it had become acceptable to attack public figures."
via:cshalizi
Bushism
politics
radicalism
civility
attack
history
marketing
fundamentalism
october 2008 by Vaguery
Tor.com / Science fiction and fantasy / Blog posts / Political agency and changing the world
october 2008 by Vaguery
"In fact, if romances are fantasies of love, and mysteries are fantasies of justice, I would now describe much SF as fantasies of political agency. All three genres also may embody themes of personal psychological empowerment, of course, though often very different in the details, as contrasted by the way the heroines “win” in romances, the way detectives “win” in mysteries, and the way, say, young male characters “win” in adventure tales. But now that I’ve noticed the politics in SF, they seem to be everywhere, like packs of little yapping dogs trying to savage your ankles. Not universally, thank heavens—there are wonderful lyrical books such as The Last Unicorn or other idiosyncratic tales that escape the trend. But certainly in the majority of books, to give the characters significance in the readers’ eyes means to give them political actions, with “military” read here as a sub-set of political."
science-fiction
politics
fantasy
romance
fiction
social-norms
marketing
genre
october 2008 by Vaguery
BetaNews | Baltimore becomes the first Xohm WiMAX city
september 2008 by Vaguery
"By not requiring a contract, Sprint is encouraging non-customers to test the service out to see for themselves. For a service that has thus far been difficult to establish, a strong public reaction is needed if it is to progress. Now it's just up to Sprint to provide the first devices so the public can use it. Stay tuned for BetaNews hands-on tests with Sprint's new Xohm WiMAX network."
wireless
WiFi
WiMAX
Baltimore
Sprint
business-model
experiment
marketing
september 2008 by Vaguery
Rustbelt Intellectual: IDENTITY VERSUS INTEREST
september 2008 by Vaguery
"The Republicans are playing to voters' identity. The Democrats are campaigning on their economic interests. The outcome of this year's election will ride on whether or not a segment of the working and middle-class electorate in economically-devastated states will support a ticket whose candidates pretend to be the cultural allies of the people or a ticket whose candidates are challenging (at least in part) the failed economic policies that should be the real source of bitterness at the grassroots. "
politics
election
Bushism
Republicans
strategy
campaign
marketing
identity
interesting-times
september 2008 by Vaguery
Locus Online Features: Cory Doctorow: Macropayments
september 2008 by Vaguery
"Taking someone’s money is expensive. It incurs transaction and bookkeeping costs and it incurs emotional and social costs. Micropayments have historically focused on eliminating the cash overheads while ignoring the intangible costs. For a writer whose career might span decades and involve hundreds of thousands of readers, these costs cannot be ignored."
business-model
marketing
attention
cultural-norms
business-culture
social-capital
september 2008 by Vaguery
A Bridge Too Far - Inside iPhone Blog
september 2008 by Vaguery
"...Here, however, Apple has gone too far. Rejecting an application because it might compete with Apple is simply indefensible. There's so much wrong with it that I'm not even sure where to start. There are legal issues to consider, in terms of anti-competitive behavior. There's the fact that Apple isn't actually offering this functionality on the iPhone, so it's not really competing at all. And hey, doesn't Apple already allow plenty of competing functionality, with apps that ship on the iPhone? One need only look at PCalc, WeatherBug, or Big Clock to see obvious examples of duplicated functionality. Yet each was allowed in the App Store without incident."
iPgibw
iPhone
business-model
marketing
competition
management
bad-design
september 2008 by Vaguery
Att: How To Get ATT Naked DSL (Redux)
august 2008 by Vaguery
"When reader Nick tried to sign up for ATT "naked DSL" or "dry loop" service (getting DSL without having paying for a landline), a curious thing happened.
AT&T said his address doesn't exist. But when he went through the process to sign up for bundled service, more expensive, with landline phone service, magically, it could find his address.
This is odd when you consider a customer service rep later said both options draw from the same database. It's not odd when you consider that AT&T only made naked DSL available because the FCC made them in exchange for letting them do some fancy business transactions, and then initially made it very confusing for people to try to sign up."
AT&T
deception
sales
marketing
regulation
violation
DSL
broadband
AT&T said his address doesn't exist. But when he went through the process to sign up for bundled service, more expensive, with landline phone service, magically, it could find his address.
This is odd when you consider a customer service rep later said both options draw from the same database. It's not odd when you consider that AT&T only made naked DSL available because the FCC made them in exchange for letting them do some fancy business transactions, and then initially made it very confusing for people to try to sign up."
august 2008 by Vaguery
Confessions of a Community College Dean: An Open Letter to Money Magazine
august 2008 by Vaguery
"It's the 2000's version of redbaiting. Pick a few wildly unrepresentative outrages, and tar an entire system with them. (If the article were entitled “Is the Ivy League Still Worth It?,” it would at least be a little closer to honest.) Moving from outrage to outrage, without even a feint towards actual analysis, the piece is obviously intended to generate self-righteous, undifferentiated anger. And the taxpayers who feel that anger direct it at the public sector, where it damages the reasonably-priced majority."
academia
economics
magazines
propaganda
marketing
bad
august 2008 by Vaguery
Charlie's Diary: Why your internet experience is slow
june 2008 by Vaguery
If content is king, why is there so little of it on the web?
bloat
web-design
advertising
marketing
signal
noise
metrics
june 2008 by Vaguery
aciphex "ass effects" - Google Search
april 2008 by Vaguery
"So call now, and ask your doctor about ass effects."
bad-design
drugs
pharmaceutical
naming
product-design
marketing
bad
april 2008 by Vaguery
"Expelled" was movie's title all along
march 2008 by Vaguery
On the internet, everybody can see you scheme....
creationists
movie
controversy
marketing
public-relations
stupidity
march 2008 by Vaguery
boingboing on free reading
march 2008 by Vaguery
"the biggest threat writers face is the overall unpopularity of reading books, not people reading for free"
openness
marketing
books
publishing
copyright
drm
emergency
business-plan
march 2008 by Vaguery
Geek Squad founder's speech
february 2008 by Vaguery
"There should be a two-year waiting list to get into your company."
marketing
personal-brand
vision
innovation
self-definition
subtlety
february 2008 by Vaguery
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