SirPavlova + marketing   5

Daring Fireball: The Type of Companies That Publish Future Concept Videos
Talk about ripping a new one. I love it when Gruber gets narky; he can be so blunt & yet so cutting.
concept  apple  microsoft  video  marketing 
november 2011 by SirPavlova
Apple's segmentation strategy, and the folly of conventional wisdom - O'Reilly Radar
Market segmentation, quality, & relatively complicated strategy. Everyone else uses simplistic strategies & churns out crappy feature-products.
apple  marketing  business 
november 2010 by SirPavlova

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