TO SEE how profoundly the book business is changing, watch the shelves. Next month IKEA will introduce a new, deeper version of its ubiquitous “BILLY” bookcase. The flat-pack furniture giant is already promoting glass doors for its bookshelves. The firm reckons customers will increasingly use them for ornaments, tchotchkes and the odd coffee-table tome—anything, that is, except books that are actually read.

Wortfeld interpretiert den Medienhype um IKEAs Typo-Wechsel: "Alles übrigens ein Spätausläufer der Desktop-Publishing-Revolution: Viel mehr Leute als je zuvor setzen Schriften ein, kennen Schriftnamen, erkennen, lieben und hassen Schriften."