NFC (Near Field Communications) is an exciting new contactless technology designed to provide countless opportunities for innovative, effective marketing.

Your customers simply “tap” an NFC enabled mobile against a poster that contains a small a tag.

The tag contains the info you’ve programmed it with so whether you want to get more Facebook likes or send people to your website, one small tap can have a massive impact.

This was my talk delivered yesterday at Casual Connect Seattle — somewhat shorter than my usual, as it was a 25 minute slot. The topic was designing for games-as-a-service; a lot of folks are migrating from casual games into social games right now, and need to know more about what the design best practices are.
I ended up reaching back to the Laws of Online World Design and many other older materials both mine and of others, on the grounds that it was likely to be new and perhaps educational for many who have been doing fire-and-forget software in the casual space.
I am fairly sure that the conference will be posting video of the presentation — they normally do — so keep an eye out for that. In the meantime, here’s the deck in a few formats