False advertising 101.
So, I went to some fast food places (I won’t say “restaurants”, just “places”), and picked up burgers and tacos, so I could compare them with the ads. (I’m always on the hunt for little projects like this. Stoked.) I brought the food home, tossed it into my photography studio, and did ad-style shoots, with pictures of the official ads on my computer next to me, so I could match the lighting and angles.
-
People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, then go have a party. Why, the places themselves usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so you need only open your eyes to find something to compare your food with, while you eat it.
Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.