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4 approaches to slowing things down in order to get out front « archizoo
6 hours ago by archizoo
The challenge, then, is how to reconcile these two very different states of readiness. How do we avoid, as we begin to understand our client’s mindset, adjusting our approach to aim only for the middle or getting stuck in the middle because we must produce while our client learns? How do we, realizing we’ll be unable to achieve the excitement and satisfactions from delivering an advanced concept, avoid disappointment and disinterest in the current context? How does our client avoid disappointment and disillusionment with the eventual realization, on moving in, that they could have aimed further out, should have been carried further out by their designers?
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6 hours ago by archizoo
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