Gamified Loyalty and Rewards Programs

Schlagwein, Daniel
Prasarnphanich, Pattarawan
2011, December 12-14
Accessed 27 May 2012
2011 Ninth IEEE International Conference on Dependable, Autonomic and Secure Computing
Keywords: social media; organisational social media; impact of societal culture on organisational social media; cultural impact; surveys
Type: Conference article (online)

Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.

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