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Developers: Apple’s App Review Needs Big Improvements
Impressive work by Graham Spencer on the many ways the Apple Review process can be improved.
apple  review 
17 hours ago by mkalmes
Can Sadiq Khan stand up to bike bashers and make London a cycling city? | Guardian Sustainable Business | The Guardian
It’s hard to be sure if Sadiq Khan will be as bold as Johnson. The new mayor talked during the election of boosting cycling, but faces small but noisy opposition to new bike routes, with the likes of actor Tom Conti talking in apparent seriousness of parts of north London being “destroyed” by a proposed new cycle superhighway.

My feeling is such dinosaurs are fighting a losing battle. Every time a decent bike lane is built in London it fills up faster than the designers ever expected. The city could transform faster than people believe – the head of Denmark’s cycling union talks of private cars being unknown in Copenhagen within a couple of decades.
cycling  transport  transportpolicy  London  growth  sustainability  review  SadiqKhan  Guardian  2016 
19 hours ago by inspiral
China’s scary lesson to the world: Censoring the Internet works - The Washington Post
Indeed, China’s Firewall is far more sophisticated and multi-tiered than a simple on-off switch: It is an attempt to bridge one of the country’s most fundamental contradictions — to have an economy intricately connected to the outside world but a political culture closed off from such “Western values” as free speech and democracy.
China  internet  censorship  GreatFirewall  VPN  freedom  review  WashingtonPost  2016 
yesterday by inspiral
How an Ad Campaign Made Lesbians Fall in Love with Subaru
This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru. 

This was the type of discovery that the small, struggling automaker was looking for. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples. Did the company want to make advertisements for gay customers? At the time, in the mid 1990s, few celebrities were openly out. A Democratic president had just passed “Don’t Ask, Don’t Tell”, and after IKEA aired one of the first major ad campaigns depicting a gay couple, someone had called in a bomb threat on an IKEA store.

Yet Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream. 

If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians—and did so at a time when few companies would embrace or even acknowledge their gay customers.
Subaru  automotive  marketing  LGBT  niche  lesbian  review  Priceonomics  2016 
yesterday by inspiral

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